Aveeno Active Naturals Nourish + (plus) Volumize Shampoo- 10.5 fl. oz- with Nourishing Wheat Complex and Blue Lotus Flower that strengthens and adds body to fine or limp hair.
AVEENO™ NOURISH+ VOLUMIZE SHAMPOO does much more than nourish and cleanse — it creates abundance with a fusion of lightweight conditioners, giving hair lush, rich life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life — strength, softness and shine.* And in a clinical trial, 88% of the women who used the NOURISH+ VOLUMIZE regimen had an improvement in hair elasticity, and 87% thought their hair was softer.
With a fusion of lightweight conditioners, Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower, this shampoo gives lush, rich life to limp locks.
Zero in on Damaged Hair: Aveeno has found a way to harness the restorative power of wheat portein for hair care. Aveeno's exclusive Wheat Complex formulas target hair's weak spots and foritfy these areas with protein, restoring strength, softness and shine in the process.
Rewrite your hair's past: The new Aveeno Nourish+ Hair Care Collection brings together the best of nature and the proof of science for stronger, softer, shinier hair.
See the Difference: Active Naturals Wheat complex formulas nourish damged hair back to life in just 3 washes, giving it strength, softness and shine.
The beauty of Nature + Science:
This exclusive ACTIVE NATURALS™ formula, infused with Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower, is designed to feed your hair by replenishing moisture to protect fine, fragile hair. It zeroes in on the weakest part of hair — fortifying the hair shaft with protein where it needs it most.
Developed with a team of experts, including a leading dermatologist and stylist, our ACTIVE NATURALS™ formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy-looking hair you desire and deserve. And, because it's from AVEENO™, you can trust that it's gentle on color-treated hair. * NOURISH+ VOLUMIZE shampoo and conditioner system.
Beyond cleansing, AVEENO™ NOURISH+ shampoos zero in and fortify the hair shaft with protein where it needs it most. Only AVEENO™ has harnessed the power of ACTIVE NATURALS™ Wheat Complex in formulas proven to target and fortify the weakest parts of hair, restoring it in just 3 washes. Build shiny, strong hair with life with the AVEENO™ NOURISH+ Hair Care Collection.
What are AVEENO™ ACTIVE NATURALS™?
Simply put, ACTIVE NATURALS™ are ingredients derived from nature and uniquely formulated by AVEENO™ to optimize skin's health and beauty. AVEENO™ has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity. Gentle, effective, clinically proven AVEENO™. Recommended by dermatologists for 60 years.
AVEENO™ is the leader in ACTIVE NATURALS™ technology today, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future.
The Benefits of Wheat Complex:
Wheat protein has long been used in hair care products, but now the leading scientists in ACTIVE NATURALS™ at AVEENO™ have unlocked its true potential. AVEENO™ has identified an optimal blend of wheat – wheat protein + wheat germ oil – that preserves the naturally active benefits of the wheat and allows it to target damaged areas in hair.
The Science of Wheat Complex:
When hair is damaged through coloring, blow drying, or perming, the bonds in the hair break and create a negative charge. The wheat protein in the Nourishing Wheat Complex has a naturally positive charge that is attracted to the negative charge. It then selectively targets and bonds to the most damaged parts of the hair. Formulas infused with the Nourishing Wheat Complex leave hair Shinier, Softer and healthier.