Bulletproof - The Original Ground Coffee Medium Roast - 12 oz. (340 g)
Bulletproof - The Original is a light to medium roast coffee with fruity aromatics hinting of apples, cherries, and vanilla that opens up to a clean and bright, well-balanced, full-bodied coffee that has undertones of caramel in its creamy finish.
Taste & Feel the Difference
Besides the delectable flavor, Bulletproof offers you a way to make your daily coffee routine into a daily health boost. You already take care of your mind and body. Bump your health up to the next level with Bulletproof Coffee. It's profoundly good – engineered to taste amazing with butter and Bulletproof's Brain Octane Oil for the famous Bulletproof Coffee – a healthful buttered coffee that delivers powerful health benefits including increased focus, suppressed appetite, and lasting, steady energy. Many other coffees taste bitter when you put butter in it. Not this coffee, because Bulletproof built it for this purpose.
Feel Focused & Energized All Day, Not Jittery & Cranky
Transform Your Daily Coffee Routine into a Daily Health Boost
You Drink Coffee Every Day – Why Not Choose the Best?
Not Your Normal Cup of Coffee
Bulletproof isn't your normal cup of coffee. Unlike the others, it upgrades your day by powering your mind and your body. It's the result of over 10 years of research and effort to develop and perfect the methods that reliably deliver superior flavor and effects. This coffee won't leave you feeling jittery and cranky. It's smooth and makes you feel great.
The quality, hand-harvested beans are grown on passive organic estates in Central America where highly skilled harvesters pick only the perfectly ripe berries and skip over the damaged or unripe ones that could negatively affect flavor and the way the coffee makes you feel. Then the beans undergo the proprietary Bulletproof Process and roasting which maximizes flavor and antioxidant capacity while minimizing the possibility of molds, bacteria, and toxins. Finally, lab testing verifies that the coffee meets Bulletproof's quality and purity standards. Bulletproof Coffee is coffee – upgraded.
How to Butter Your Coffee, the Bulletproof Way
Kick-start your day with the perfect cup of coffee. Start by mixing your coffee with Bulletproof's Brain Octane Oil (or XCT Oil) and Grass-Fed Ghee in a blender. It makes a creamy, delicious beverage. The combination of the quality coffee with the quality healthy fats delivers fast, lasting energy and deep focus while supporting a regenerative antioxidant process. Even if you choose to bypass this method and drink Bulletproof's coffee in the standard way – either black or with cream, you will still experience a delcious, superior cup of coffee. However, blending your coffee with healthy fats will help you:
- Suppress Your Hunger
- Get Fast, Lasting, Steady Energy
- Think More Clearly
Make Bulletproof Coffee right and you’ll feel the difference with your first cup.
Step 1: Brew
Choose your favorite brewing method and use 2 1/2 Tablespoons (37ml) freshly ground beans for every 8 ounces of water. (Dave Asprey, founder of Bulletproof, recommends French Press)
Step 2: Bulletproof
Add 1 Tbsp of grass-fed, unsalted butter.
If you’re new to Bulletproof Coffee, add 1 tsp (5 ml) Bulletproof Brain Octane oil to your coffee, gradually increasing each day up to 1 Tbsp. Blend for 20–30 seconds until it’s creamy and frothy.
Drink. Energize. Perform.
Butter coffee is not Bulletproof Coffee – Making coffee with butter as opposed to crappy coffee creamer is a good step in the right direction, but adding butter alone won’t provide the full mental and physical benefits of the Bulletproof Coffee recipe. When people use only grass-fed butter to make their coffee, they will be drinking a filling and tasty cup of coffee but not reaping the benefits that Brain Octane or Upgraded XCT oil have to offer. These oils in the Bulletproof Coffee recipe improve the flavor and mouth feel of the recipe while adding a huge performance boost. You can not fit enough coconut oil into coffee to equal the amount of Brain Octane or XCT Oil Dave Asprey recommends. And don’t even get him started on using corn-fed butter or margarine… totally not Bulletproof!
Coconut oil is not of the same dose as Bulletproof XCT oil, and this matters a lot. Unlike coconut oil, XCT oil is purified to contain six times more of the fatty acids that cause the desired effects. Would you take 1/6 the dose of an aspirin and expect the same results as a full dose?? Even better, Brain Octane has 18 times more of the strongest type of fat found in coconut oil. You owe it to yourself to try it the right way at least once. Neither of these oils is expensive when you consider that you’d need to buy six to 18 times as much coconut oil for the same effects.
Adding cream, milk, nut milk, sugar, or honey WRECKS the effects – The glorious effects of drinking Bulletproof Coffee, like better brain function, increased energy, and normalized weight, can be canceled out when you add things like cream, milk, nut milk, sugar, and honey. Each of these foods changes insulin response, stops autophagy, or causes inflammation. These physiological/biochemical changes in your body lead to a foggy brain, hunger, and fat gain. No thank you.
Drink Bulletproof Coffee Instead of Eating Breakfast
Ditch the carb-heavy breakfast. Start your day with fat for fuel. You’ll be sharp and alert straight through until lunch. Starting your day with cereal, granola, oatmeal, toast, fruit, or another carb-heavy breakfast staple spikes your blood sugar. You’ll get a quick burst of energy, but by mid-morning your blood sugar will crash, and you’ll be hungry, tired, and unfocused. Starting your day with Bulletproof coffee blended with Brain Octane (or XCT Oil) and Grass-Fed Ghee will balance your hunger hormones and keep you full until lunch. The saturated fat in the ghee (butter) slows the absorption of caffeine, which gives you even energy for several hours instead of a caffeine spike and crash. No jitters, either. With Brain Octane you will enjoy more mental clarity because it rapidly converts to ketones, a type of molecule that your brain uses more efficiently than carbs or sugar. Pair ketones with the slowly releasing caffeine and you can literally feel your brain turning on.
Just like the food you put into your body, the quality of your coffee matters. Certified Clean Coffee Beans give you the mental edge and energy you need to thrive. Crappy coffee can sap your energy and hurt your performance. Since it’s hard to tell exactly how beans are grown, stored, and processed (even if they’re organic), Bulletproof decided to grow and process their own coffee. Here’s how their beans are different:
- Location – Bulletproof Certified Clean Coffee is from high-elevation, Rainforest Alliance certified, single-origin coffee estates in Guatemala and Colombia.
- Quality – Bulletproof Beans are held to stringent quality standards with special sourcing and processing methods that minimize mold and other toxin contamination. This means you can drink cup after cup without worrying about toxic crap in your coffee.
- Taste – Bulletproof Beans are super high-quality Arabica beans, which have a smooth, bold flavor. They’re also less likely to grow mold.
Grass-Fed Butter Adds High-Quality Fats & Nutrients
Healthy fat will sustain your energy for hours, balance hormones, and boost cognitive function. With butter, you’re not only getting essential fatty acids and other nutrients, it helps make the creamiest cup of coffee you’ll ever have. The kind of butter you add to your Bulletproof Coffee is important! Grass-fed cows are healthier than factory-farmed or grain-fed cows, and the butter they produce reflects their good health. Grass-fed butter is higher in essential nutrients. Your body craves good fats for hormone balance and brain health. But good quality, grass-fed butter also contains omega-3 fatty acids, beta-carotene, fat soluble vitamins A, D, E, and K, CLA (a fatty acid with powerful fat-loss benefits), and antioxidants. Butter is good for your brain and your digestion. Grass-fed butter is high in butyrate, a short-chain fatty acid that can both prevent and decrease inflammation. High levels of inflammation link to everything from depression to cancer, so the less inflammation the better!
Brain Octane Oil Provides Clean Energy with No Crash
Brain Octane is a staple of the Bulletproof Diet and a key ingredient in Bulletproof Coffee. It’s important because it raises fat-burning, brain-fueling molecules in your body called ketones. Brain Octane is a key ingredient for several reasons:
- Purity – Brain Octane is a purified form of medium-chain triglyceride (MCT) derived from 100% pure coconut oil. It’s then triple-distilled through earthen clay, so there are no solvent residues.
- Quality – Brain Octane is 100% American-made and held to Bulletproof’s strict quality standards.
- Taste – Brain Octane is also flavorless, odorless, and easy on your stomach, unlike some other MCT oils, which can give you what Bulletproof followers affectionately refer to as “disaster pants.”
The Story Behind the Name: Bulletproof
Dave Asprey, founder of Bulletproof and author of New York Times bestseller The Bulletproof Diet, explains how he "came up with" the name Bulletproof.
"What is Bulletproof? Bulletproof isn't about being physically bulletproof. Bulletproof is about being highly resilient. Who's Bulletproof? SuperMan is Bulletproof. That's what we all aspire to be and that's actually what we have inside of us – massive resilience, massive energy, and literally the ability to leap tall buildings in a single bound. There are things you can do to upgrade your hardware, things you can do to reprogram the software that runs in your head so you are the type of person you want to be, so you literally are your own superhero. And that's why Bulletproof is called Bulletproof, because we all want limitless strength and energy, and we all want to be resilient so that we always have the energy that it takes to handle whatever life brings our way."
The Bulletproof mission is to help people perform better, think faster, and live better using a proven blend of ancient knowledge and brand new technologies, tempered by research, science, and measured results from their customers, top athletes, and medical professionals.
Bulletproof customers know that their supplements, foods, and technologies are the purest you can get anywhere, and you can expect to feel a difference in how you perform the first time you experience them. Environmentally conscious and ethically sourced products build a sustainable foundation for future generations to thrive.
Welcome to being Bulletproof, the state of high performance where your body, mind, and nervous system work together effortlessly to help you perform at levels beyond what you'd expect.