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Beet Juice Sport Shot - 2.4 fl. oz.Beet It

Item #: 141879
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Beet It - Beet Juice Sport Shot - 2.4 fl. oz.
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Beet It
2.40 fl. oz.
Item #
Ship Weight
0.20 Lb(s)


    Beet It - Beet Juice Sport Shot - 2.4 oz. (70mL)

    Do you want to be faster, have more power, and last longer in your workouts and athletic performance? Nitrate will get you there because it boosts Nitric Oxide (NO) which widens the blood vessels, increasing blood flow. So, if you're ready to boost your sports performance, Beet It is what you need. All-natural Beet It Sport Shot helps improve your strength, stamina, and speed. It's your pro-elite nitrate supplement super source – the only natural product proven to deliver a powerful, minimum dose of 400mg nitrate content per shot. That's the recommended amount of nitrate to receive consistent benefits of NO (Nitric Oxide) which improves your sports performance. No other brand can deliver this amount. That's why Beet It is used in Olympic sports, pro cycling, football, strength training, by athletes who desire better and more efficient performance, and for sports research across the world.

    The Easiest, Quickest, Tastiest Way to Experience the Power of Nitrate

    Natural   |   Vegan   |   Non-GMO   |   Non-Dairy   |   Gluten-Free   |   Fertilizer-Free   |   Pesticide-Free   |   Kosher

    Benefits of Beets & Nitrates
    Beet your personal best. For the most noticeable results, drink 5 shots per day – 1-2 shots before exercise or training, for up to six days before competition. Be prepared to experience better endurance, power, and strength – and with daily use – increased blood flow, lowered blood pressure, and reductions in elevated cholesterol. Beet It Sport Shot enhances your reaction time, improves sprint performance, and increases your muscle power. You will also have a powerful ally to help combat muscle fatigue and increase the time before your body becomes exhausted.

              Stamina & Endurance

    • Improves Oxygen Efficiency 
    • Combats Muscle Fatigue
    • Increases Time to Exhaustion 

                Power & Strength

    • Increases Muscle Power
    • Improves Sprint Performance 
    • Enhances Reaction Time 

            Lowered Blood Pressure

    • Improved Vascular Health
    • Increases Blood Flow
    • Reduces Elevated Cholesterol 

    Works Gradually Over Extended Time
    The Beet It Sport Shot is not an energy or caffeine booster and therefore you don't find that immediate 'kick'. Beet It shots work gradually and over an extended period of time, which is unlike the majority of energy or caffeine-booster drinks available.

    Unlock the Power of Nitric Oxide (NO)
    Nitrate is converted by the body to Nitric Oxide in the cardiovascular system. Dietary nitrate has been shown by scientific research to improve vascular function. Tested by science and trusted by athletes, Beet It Sport Shot is a firm favorite of the sporting elite including cyclists and Olympic sports teams. This concentrated beet juice shot contains a minimum of 400mg natural dietary nitrate and unlocks the power of NO (Nitric Oxide). Consume before exercise and enjoy as part of a balanced diet. It is optimal to take the Sport Shot 1-12 hours before exercise. Most athletes take the Beet It Sport Shot on a loading basis before an event – one shot 12 hours before, and one around two hours before exercising – however one is sufficient for general training. The body reaches a 'saturation point' after two Sport shots have been consumed therefore there is no need to take any more.

    • Unlock the Power of Nitric Oxide
    • Improve Your Cardiovascular Performance
    • Consume Before Exercise & As Part of a Balanced Diet

    The NO3-NO2-NO Pathway – How Nitrate Impacts Your System

    Ingestion of Nitrate (NO3):
    Over 90% of the nitrate is absorbed into your bloodstream when you drink your shot. Nitrate (NO3) stays elevated in your bloodstream for 6-8 hours.

    Bloodstream Absorption:
    25% of the nitrate in your bloodstream is then absorbed & concentrated by your salivary glands. 75% of the nitrate (NO3) is excreted by your kidneys.

    Conversion of NO3 to NO2:
    Bacteria on the tongue converts the nitrate (NO3) into nitrite (NO2). It's the only way our bodies convert NO3 to NO2.

    Conversion of NO2 to NO:
    Acid in the stomach then converts the nitrite (NO2) into nitric oxide (NO) which is a vasodilator that improves cardio performance.

    Simple Purple Goodness
    No matter how carefully you look, you won't find anything but natural goodness inside this beetroot juice. Beet It Sport Shot keeps the ingredient list simple – GMO free 98% concentrated beet juice and 2% lemon juice (just to smooth the earthy aftertaste of beet). The result... simply delicious!

    The Power of Beet Concentrate
    Dietary nitrate occurs naturally in beets and vegetables. The only problem is that the amount of nitrate is wildly unpredictable, meaning you have to eat or drink unreasonably large amounts to get the recommended 400mg of nitrate. Beet It Shots are made from concentrated beet juice, which means the correct amount of nitrate is delivered by controlling the concentration. It’s the reason Beet It Shots are the easiest, tastiest, most convenient way to consume the 400mg of nitrate you need to achieve improvements in sports performance and cardiovascular health. The chart below gives you a sense of just how much of each vegetable you’d have to consume to meet the 400mg of nitrate found in every Beet It Sport Shot. (Keeping in mind, of course, that natural nitrate concentrations will fluctuate between the same quantity of each vegetable.)

    Pro-Elite Shot
    What started as James White Beetroot Juice is now the world renowned brand – Beet It. At the heart of the Beet It Sport range is this award-winning, widely acclaimed high nitrate Pro-Elite Shot of concentrated beetroot juice. Beet It supplies their Sport Shots to more than 200 research institutes and universities worldwide. The research covers the benefits to athletes from natural dietary nitrate supplementation and was started by Prof Andy Jones of Exeter University. He explains the nature of his team's research in the video "Unlocking the Power of Beetroot".

    Informed Sport
    Informed Sport is a quality assurance program for sports nutrition products, suppliers to the sports nutrition industry, and supplement manufacturing facilities. The program certifies that all nutritional supplements and/or ingredients that bear the Informed Sport logo have been tested for banned substances by the world class sports anti-doping lab, LGC.

    Beet It Shots Used for Nitrate Supplementation Research
    Most of the published research papers on the subject of nitrate supplementation specifically used Beet It Shots or Beet it Juice. This is because they deliver a controlled dose of dietary nitrate – which freshly pressed beet juice cannot do – dietary nitrate levels in beet juice fluctuate enormously. Also Beet It makes a nitrate depleted version of their Beet It Shots which research teams use as a placebo for double blind crossover trials – the gold standard for unbiased research. All the sports performance research published to date has been independently undertaken by leading university and elite sports research bodies (such as the Australian Institute of Sport). It has not been funded by Beet It. Beet It has been used in over 100 research projects throughout the world by universities in projects from as far afield as USA, Australia, Canada, Holland, Sweden, Korea, China, Germany, Denmark, Brazil, Nepal, New Zealand, France as well as many in the UK.

    Endorsed by Chad Brown
    Beet It is proud to have their Beet It Sport brand represented by former NFL linebacker Chad Brown. Since retiring from the NFL in 2007 after 15 outstanding years, All-Pro linebacker Chad Brown has established himself as a successful entrepreneur and football analyst for both television and radio. Brown played college football at the University of Colorado at Boulder from 1988-1992, while working toward a Bachelor's degree in sociology. A four-year starter for the Buffaloes, he finished his career as the school's third leading tackler of all time. Brown was a two-time All-American and a three-time All-Big 8 selection with a career total of 369 tackles (242 solo). He helped lead the team to its first-ever National Championship, after a stellar performance vs. Notre Dame in the 1991 Orange Bowl.

    Brown was selected by the Pittsburgh Steelers in the second round (44th pick overall) of the 1993 NFL Draft. During his time with the team, he became an important part of the Steelers' "Blitzburgh" defense. Brown was named to the NFL's All-Rookie team and received the team's Joe Greene Great Performance Award as its Rookie of the Year. He was chosen for the Pro Bowl for the first time after the 1996 season. Brown started at right inside linebacker in Super Bowl XXX for the Steelers, a loss to the Dallas Cowboys.

    Brown joined the Seattle Seahawks the following season and was named to back-to-back Pro Bowls in 1998 and 1999. His tenure with the Seahawks was highlighted by numerous additional awards. He was twice chosen to the NFL's All-Pro team, was a six-time team captain, a two-time All-Madden team choice, winner of the Seahawks' Steve Largent Award for spirit, dedication, and integrity and was named to the Seahawks' 35th anniversary team, among many other honors. After eight seasons with the Seahawks, Brown had two stints with the New England Patriots (2005, 2007) and also returned to the Steelers for one season (2006).

    During his 15 year NFL career, Brown recorded 1,043 career tackles (778 solo), 19 forced fumbles and 15 fumble recoveries. He played in 188 games, starting 170 of them. At the time he was playing, his 79 career sacks were the most of any active player. He is the Steelers' 10th all-time leader in sacks.


    Take 1 shot daily 30 minutes-12 hours before exercise. Once opened consume within one day.


    Beet It - Beet Juice Sport Shot - 2.4 oz.
    Supplement Facts
    Serving Size: 2.4 fl. oz. (70 mL)
    Servings Per Container: 1
    Amount Per Serving % Daily Value
    Calories 78
    Total Fat 0 g 0%
    Sodium 75 mg 3.1%
    Total Carbohydrate 16 g 6%
        Total Sugars 16 g
    Protein 3 g 5%
    Vitamin D 0 mcg 0% Calcium 6.5 mg 0 %
    Iron 0.3 mg 2% Potas. 850 mg 20%
    * Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.
    Ingredients: Concentrated beet juice (98%) lemon juice (2%); made from concentrate


    Drinking Beet It may have the slightly unnerving side effect of turning your pee pink – don't be alarmed!


    Beet It

    Beet It is the most recent best-selling brand to be developed by the Suffolk-based James White Drinks company. James White have been producing fruit and vegetable juices at Whites Fruit Farm in Ashbocking for over 23 years now and with such a vast amount of experience to draw on, it is not surprising that Beet It has taken the sport and nutrition world by storm!

    A team of researchers initially approached their managing director (Lawrence Mallinson) a few years ago with regard to their Organic beet Juice and since then, Beet It has been cemented in the worldwide research and commercial markets.

    Supplying more than 90 universities and research institutes throughout the world, they are proud to have such a close relationship with leading scientists and professors. It is also important to make clear that they do not financially support any research and would never try to influence a project. They remain dedicated to developing the research in this field and as a result, they have developed a version of the BEET IT shots which have the nitrate removed to provide a virtually indistinguishable placebo for use in double-blind cross-over testing.

    The Beet It brand has grown over the last few years to include not only their original beet juice in 1l and 750ml cartons, 750ml glass bottles and 250ml PET bottles, but also the original concentrated Organic shot (0.3g nitrate content) and the SPORT shot (with 0.4g nitrate, this is now the favorite of the sporting elite and researchers); their newest flavour mixes are Beet It with Ginger and Beet It with Passion(fruit)!

    Reviews (19)

    4.5 out of 5 stars
    19 Reviews
    5 Stars
    4 Stars
    3 Stars
    2 Stars
    1 Stars

    100% 19 of 19 reviewers would recommend this product to a friend.

    By (Kernersville, NC)

    I got these beet juice shots based on claims of natural and legal performance enhancement when taken as per the directions. I am a road cyclist and I am riding indoors on the Zwift platform using a smart trainer and outside on the roads in NC. I am only using Beet It prior to an event I know will be grueling, like a Zwift race or a long and/or hard ride outside. I do not use Beet It on a daily basis. After 4 weeks of using and testing this product, I was able to increase my FTP by 3% and improve all my personal bests. I don't know how much of these results can be attributed to Beet It versus training, however, I do "feel" I can go a bit stronger for a longer time when at or near my limits. Only drawback is having a bad breath while using due to not brushing my teeth to keep the necessary bacteria on my tongue transforming the nitrate into nitrite.

    Was this review helpful?

    • YES: 8
    • NO: 0
    By (Davidson, NC)

    I really do think the juice helps me maintain stamina on the days I need to bike/run long. The taste is pretty strong so I need to disguise it with peanut butter and chocolate protein powder.

    Was this review helpful?

    • YES: 3
    • NO: 0
    By (Co Spgs, CO)

    I bought this product to help with my blood pressure after reading some of the scientific research. I've had fantastic results and my blood pressure is now back in the normal range without drugs!! I had already tried some of the powdered beet supplements, which didn't work. This is a wonderful product, and I hope that Lucky Vitamin continues to carry it!!!

    Was this review helpful?

    • YES: 3
    • NO: 0
    By (Hudson, OH)


    Was this review helpful?

    • YES: 2
    • NO: 1
    By (ann arbor, MI)

    Well, it's concentrated beet juice. I used it on a couple 20-25 mile runs and didn't notice any big difference. I have a couple longer runs coming up and I'll see how it goes at least until I'm done with the dozen I bought. On the plus side it tastes pretty good and at 90 kcal would make a good replacement for a GU or other energy thing during a long effort.

    Was this review helpful?

    • YES: 2
    • NO: 0

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    The products and the claims made about specific products on or through this site have not been evaluated by or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.
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