New Chapter - Holy Basil - 90 Vegetarian Capsules
New Chapter's Potency Assured Holy Basil offers the synergistic benefits found in the whole herb while simultaneously ensuring optimal strength for the greatest possible benefit. Regarded as the most sacred plant in Ayurvedic medicine, Hindus believe that Holy Basil performs the indispensable spiritual function of balancing and toning the energetic chakra system. In Ayurvedic and western traditions, Holy Basil has also been used as an adaptogenic tonic to support the body's response to physical and emotional stress. As is often the case, modern scientific studies confirm this traditional use.
Research demonstrates that Holy Basil safely increases physical and emotional endurance, improves the body's response to stress, and enhances adrenal function. Given our fast-paced lifestyles, Holy Basil's unique health benefits can be a wonderfully invaluable addition to our health maintenance routines.
The Tradition of Holy Basil Holy Basil, known as Ocimum sanctum in Latin, has for thousands of years been revered as “Tulsi” in Ayurvedic medicine. “Tulsi” means “The Incomparable One,” which is the reality of this majestic herb. When in New Delhi, New Chapter visited with the leader of India's Ayurvedic Medical Association. They asked that “vaidya,” or Ayurvedic master, why Holy Basil is considered the Mother Medicine of Nature in his tradition. He replied that Holy Basil is “anti-mutagenic and anti-inflammatory.” It is, he said, a “rasayana,” or an herb that on its own nourishes a person's growth to perfect health and enlightenment. They asked why people in the West find that Holy Basil promotes a positive stress response and elevates their spirit, and he replied that “Holy Basil delivers nutrients to the mind necessary for the experience of enlightenment.”
New Chapter Frequently Asked Questions
What makes your whole food vitamins and minerals better than conventional supplements?
New Chapter's Probiotic Nutrients deliver vitamins and minerals in the form of probiotically cultured whole food rather than the chemical forms found in conventional vitamin and mineral supplements. Research has shown that nutrients from cultured foods are more potent, bioavailable, and safer than the synthesized or isolated forms. Probiotic Nutrients are also the only line of nutritional supplements made with at least 70% organic ingredients and certified by a third party to the USDA's National Organics Program
How does New Chapter ensure the quality, purity and potency of their products?
New Chapter's Quality Assurance, Quality Control and Regulatory Compliance team have over 47 years combined experience divided equally between New Chapter and related industry experience. From Paul Schulick, New Chapter's Founder & Chairman, down through the organization, all New Chapter Associates share in their commitment to quality. New Chapter requires that all lots of raw materials used for the manufacture of their products are tested for potency markers, heavy metal contamination and/or microbiological content. New Chapter's co-processors forward this information on a Certificate of Analysis for their approval prior to use or shipping. They randomly verify information contained on C of A's through third-party laboratory analysis. New Chapter does finished product testing on weights, potency, marker assays, micro and heavy metals. New Chapter also does expiration date testing on a random basis for the duration of declared shelf life: 18 months to 3 years.
Are New Chapter's products gluten-free?
Yes. All New Chapter products are naturally gluten-free.
Do any of your products contain dairy?
The only New Chapter product that contains dairy is Probiotic Immunity. The form of dairy in this product is probiotically cultured organic milk which is similar to yogurt or kefir.
Can I take New Chapter products if I am also taking prescription medications?
New Chapter cannot provide information about combining prescription medicines with herbal or nutritional supplements. New Chapter suggests you always advise your prescribing physician or pharmacist about the use of dietary or herbal supplements. Only he or she can determine the risk for herb-drug interactions and supervise your response to the prescribed therapy. You may also want to consider consulting a qualified expert in herbal and nutritional therapy on this matter. While herbal medicine has experienced a long history of safe use, this history has not included many of the modern pharmaceutical medications that are frequently used today. By making your health care provider aware of your supplement regimen, you are protecting yourself from any known potential interactions and allowing for any future information on this topic to come to light.
Do I need to refrigerate New Chapter's products containing live probiotics: Berry Green, Probiotic Colon, Probiotic All-Flora, Probiotic Immunity, Probiotic Anti-Aging, and Probiotic Cleanse?
NOT UNTIL AFTER THESE PRODUCTS HAVE BEEN OPENED, New Chapter's "live active culture" probiotics are designed to be shelf-stable in their growth medium and deliver the labeled potency of probiotic species for the life of the product. To maintain optimal effectiveness, they suggest refrigerating all live probiotics after opening and using them before the date on bottle.
Are all of your products organic?
Not yet! Currently, over half of New Chapter's products are either certified organic or made with at least 70% organic ingredients. As a certified organic company New Chapter is committed to the organic movement and will continue to source the finest organic ingredients whenever possible. Please refer to the product label or catalog information for the organic status of individual products.
New Chapter's Guiding Principles
Devoted to Sustainability
- To deliver the wisdom of Nature, thus relieving suffering and promoting optimal health.
- To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements.
- To nurture and sustain Mother Earth, the source of natural healing.
- To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter family.
New Chapter is proud of their certified organic products. And they're equally proud to work with their organic partners to further the mission of sustainable agriculture. You'll love discovering Luna Nueva, their own biodynamic farm in Costa Rica.
New Chapter is the first and only vitamin and supplement company to have at least 75% of its products Non-GMO Project Verified. They are deeply committed to maintaining a socially responsible, environmentally conscious supply chain throughout their business.
From packaging and shipping to procurement and energy use, New Chapter strives to reduce their entire carbon footprint; it comes naturally to everyone who works here.
Helping By Doing
New Chapter tries to help those in need. They support and participate in the causes that are true to their hearts.