New England Naturals - Organic Granola Select Berry Coconut - 12 oz. (340g)
They realize that their success is contingent on producing unique and quality products. So, they developed New England Naturals Organic Granola Select Berry Coconut in response to consumers looking for lower sugar content and also gluten free products, said VP of Sales and Marketing Pam Clark. They are excited that they were able to get these to market quickly and the early response has been positive.
The new item launch by New England Natural Bakers, which became 100% employee-owned in January 2013, marks an aggressive strategy to increase brand presence and coincides with the brand’s recent non-GMO verification announced this week. The Organic Selects line features three new SKU’s: Organic Unsweetened Cinnamon Raisin Muesli, Organic Gluten Free Unsweetened Berry Coconut Granola and Organic Cranberry Almond Granola Clusters.
About the Non-GMO Project
The Non-GMO Project is committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The Non-GMO Project offers North America’s only third-party verification and labeling for non-GMO food and products.
In order to maintain authenticity in their claim of being an organization that is committed to corporate social responsibility, New England Natural Bakers emphasizes the “Triple Bottom Line” (TBL) in their business practices. The concept of TBL demands that their company's responsibility lies with their stakeholders. This includes anyone who is affected or influenced, either directly or indirectly, by the actions of their company. TBL stresses three areas: People, Planet and Profit. While the principals of TBL are relatively new these concepts have been woven into the cultural and business fabric of New England Natural Bakers since its inception.
At the center of New England Natural Baker's success is the staff of people, they are one of their greatest assets. NENB provides competitive benefits and encourages employees to take vacations. They hire and promote on cultural fit and merit, recognizing the vital role their people play in providing excellent customer relations. They are committed to attracting, motivating and retaining the best talent, as they maintain their reputation as a Company of Choice.
New England Natural Bakers is regularly finding ways in which they can adjust their business practices to have a positive impact on the environment. From plant upgrades to their company wide aggressive recycling programs – they continue to make a difference. They worked with the State of Massachusetts on an extensive lighting upgrade; replacing over 60 Metal Halide fixtures in their 28,000 sq ft facility with high efficiency rated T5 lighting for an annual energy savings of 112,511 hWh. When sourcing product from suppliers they prefer to utilize rail transportation wherever possible in an effort to reduce carbon impact on the environment.
During these challenging economic times New England Natural Bakers remains committed to responsible business practices. Their commitment to being a value driven organization has us continually leveraging their core competencies. They are procative in their efforts in realizing their strategic objectives, this has resulted in considerable cost-saving initiatives contributing to their long-term, profitable growth.
Corporate Social Responsibility
New England Natural Bakers is committed to environmental and social improvement. On the most basic level, that is one reason why they are in the natural foods and organic industry. Their granolas, mueslis, trail mixes and bars are manufactured without preservatives or additives, a practice that is an important step towards environmental responsibility.
New England Natural Bakers also offers several lines of products that are certified organic. Purchase of organic products means a cleaner, safer and sustainable earth for all of us. In order to maintain their natural and organic standards, New England Natural Bakers adheres to practices uncommon in the mainstream food industry. For example, their pest control system rejects fumigation and other toxic methods of extermination and instead relies on the vigilant monitoring and the concerted efforts of all of their employees in performing safe and non-invasive tactics.
They give 10% of their profits from branded product sales to organizations that help support environmental and social improvement causes. A previous recipient of their donation policy was the Amazon Peoples Resource Initiative in conjunction with Kansas University Department of Anthropology. APRI works in communities along the Maramon River with health promoters and aqua-culture/agro forestry projects. During this past year they supported Canoecopia 2010, sponsored by Sierra Magazine and Rocky Mountain Field Institute's (RMFI).Pike's Peak restoration project. Participating in events and causes that resonate with their commitment to the preservation, protection and enjoyment of the Earth's natural beauty is a fundamental commitment of NENB.
They encourage employee engagement in local causes through their Non Profit Committee. With a focus on the type of causes that are critical in reinforcing strong community networks. In the past year they held several food drives in support of The Food Bank of Western Massachusetts. Successful events where they partnered with Greenfields Market located in their hometown of Greenfield, Massachusetts for a fundraiser/food drive In addition; each year employees recommend local initiatives to receive donation funding, so that a portion of their profits stay within the community.
This year's latest company initiative is the Rays of Hope: A Walk Towards the Cure of Breast Cancer. Nearly half the company and their families have volunteered in this worthwhile effort. Not only is this cause worthwhile it is hard to find anyone that hasn't been affected by this insidious disease. The money raised from this event stays in the area and goes directly to: Programs and workshops for breast cancer patients and survivors throughout Western New England, Research on breast cancer detection and treatments, State-of-the-art equipment, Wigs, breast prosthesis and lympehedema garments for uninsured breast cancer patients, Cab ride vouchers for low income breast cancer patients during treatments or office visit, Breast cancer education programs, Outreach to minority and overcommitted women, Funding for breast cancer programs such as Cancer Connection and Cancer House of Hope.
They are proud of the team culture they have created among themselves at New England Natural Bakers. Safety for their health and welfare is a foremost initiative. Quality systems and procedures assure you, their valued customer, of superior products and service. Ongoing efforts to enhance authentic communication help ensure their continuous improvement. They experience job satisfaction. They enjoy profit sharing among their employees. Their success is achieved through living their values and purpose while attaining their mission of growth.
They believe it is the responsibility of progressive businesses and individuals to use the planet’s resources wisely to assure a healthy future for generations to come. They are committed to the concepts of reuse and recycling. Their food waste is donated to small local farms as animal feed and they have their own in-house recycling program. They produce comparatively little trash and recycle cardboard, their major packaging waste. It is their commitment that as they continue to grow, they will discover additional ways in which they can build sustainable systems into their manufacturing and distribution processes while supporting initiatives globally that are aligned with their values. They trust that you will be nurtured and nourished by their services and products.
The New England Natural Bakers Story
You may likely know us because of their products: New England Naturals organic and all natural granola cereals and chewy granola bars. Perhaps you are a Private Label Buyer, arranging to purchase pouch granola cereal with a Supermarket or other Brand name package to be available to consumers through a multitude of retail outlets. Whether you are part of the natural food community, or a valuable and curious consumer wanting to know more about New England Natural Bakers, they have a colorful story that they are proud to share.
In the spring of 1977, arising from a conversation with co-op members and managers at the popular Yellow Sun Food Co-op in Amherst, Mass, a decision was made to fill the need for a locally produced granola. The attributes of passion and motivation were present and several resources that allowed for a viable business were identified. Good thing they were not aware of what they did not know and thank goodness for the presence of “you can do that!” Being in the Pioneer Valley of Western Massachusetts, with its abundance of colleges and “alternative” health related business, they knew that plenty of outlets existed for selling natural healthy food.
John Broucek: The Beginning of New England Natural Bakers
I was 25 years of age and had spent the previous 5 years of my life traveling for extended periods of time, as well as living in the country gaining skills through with what was known then as “homesteading communities.” I was ready to create my own reality utilizing newly found confidence with a vision to be in “clean” business that promoted environmental and social well being. I was quite comfortable with food in general, enjoying both gardening and creative cooking and in addition to the resources identified, there was partnership-one of the former co-op managers shared this vision with me. So together they bravely plunged ahead with minimal business background and experience.
About New England Naturals
Since 1977, New England Natural Bakers have been the east coast's leading granola manufacturer, producing exciting and nutritious all natural and organic products (including brand and private label granola and trail mix). Located in the foothills of The Berkshire Mountains in bucolic New England, New England Natural Bakers is a privately owned company that employs over 40 people full time. In addition to an extensive assortment of bulk products they offer a popular line of pouch granola that includes both organic and conventional formulations that are created with the health of the consumer in mind. In addition to brand products, New England Natural Bakers has a strong private label presence and is a co-packer of choice among discerning manufactures and retailers.