New York Superfoods - Chia Moxie Peanut Butter with Chia Seeds Chocolate - 12 oz (340g)
New York Superfoods Chia Moxie Peanut Butter with Chia Seeds Chocolate is soy and dairy free with no hydrogenated oil added. New York Superfoods Chia Moxie Peanut Butter with Chia Seeds Chocolate is made with Fair Trade Chocolate. New York Superfoods Chia Moxie Peanut Butter with Chia Seeds Chocolate is Non-GMO Project Verified.
- Made Proudly in the USA
- 100% Recyclable & BPA Free Jar
After eating yet another tasteless energy bar before a big workout in the summer of 2010, the founders of Jason and Catherine Walsh realized they were unsatisfied with the current selection of running bars, gels, mixes and powders.
They agreed that there needed to be something better...there had to be a product that taseted natural, had a readable ingredient list and was gluten-free and dairy-free.
One superfood that especially intrigued them was the chia seed (salvia hispanica). They learned about the chia seed from Christopher McDougall's book Born to Run, which is about a hidden tribe of "superathletes" from Copper Canyon in Mexico.
By definition, superfoods are calorie sparse and nutrient rich. They are typically superior sources of antioxidants and other essential nutrients, an example is Omega-3. Your body can't produce it, but it is required for normal body functioning.
This mild-tasting seed is a member of the mint family and had been used by Aztec warriors to fuel their bodies for battle. It is now popular with modern day runners, endurance athletes and fitness-minded people because of its great hydration properties and high fiber content.
New York Superfoods introduction to the chia seed prompted them to tinker with ingredients in their kitchen for several months and, after many experiements with different recipes, they created the first ever raw chia health energy bite; the Chia Charger and now have a full line of other chia products that include peanut butters.
About New York Superfoods
New York Superfoods is a family-owned, family-run company that specializes in creating healthy, minimally processed snacks and food products while putting a creative and nutritious spin on household staples such as energy bars and peanut butter. Husband-and-wife team Jason and Catherine Walsh started New York Superfoods with the mission of making gluten-free, vegan, Non-GMO products with clean ingredient lists. Their first product lines focus on the Central American ancient food nutritional powerhouse: the chia seed. Their vision was to create versatile and satisfying superfood products that people would incorporate into their daily eating habits when they were either training for a marathon or running errands on a busy afternoon.