Stur - Liquid Water Enhancer Purely Pomegranate Cranberry - 1.62 oz. Features and Benefits
Stur Liquid Water Enhancer Purely Pomegranate Cranberry is an all-natural way to add flavor to your life without sacrificing a single calorie. Stur Liquid Water Enhancer makes jazzing up any water, sparkling water, soda stream beverage or even cocktail seemingly effortless.
20 Servings per Bottle
Delicious Pomegranate Cranberry flavor
100% Vitamin C per Serving
Helps you drink more water
Free of artificial colors and flavors
Stur liquid drink mixes contain 5 simple, Non-GMO ingredients: Natural Fruit Flavor Extracts, Natural Stevia Leaf Extract, Natural Citric Acid, Vitamin C, and Fruit and Vegetable Juice. Their Natural fruit flavors are extracted from real fruit. Their Vegetable Juice is added at trace levels to give color to Stur (so you know how much you’re adding), and is either beet or carrot concentrate, depending on the color. Drink happy, knowing that Stur sets the bar higher than most common water enhancers.
Some stevia leaf brands and mass-manufacturers use the stevia leaf plant (naturally found in South America and now Asia), but when processing, they also use methanol and other chemicals to extract the stevia! This helps explain why some lower-end stevia powders you may have tried in the market have a harsh or bitter note. Stur believes in being All-Natural and chemical-free throughout the entire process – so they steep their stevia leaves in gently heated warm water to extract the stevia. It's more expensive, but it’s Natural, and it tastes a lot better.
What is Stur?
Stur is the leading all-natural liquid water enhancer. Their products are made from only the best natural fruit and stevia extracts - and never contain any artificial flavors, colors or sweeteners. Stur was made by a husband for his wife and twins - their brand is helping others to love water naturally.
Why should I drink more water?
You should drink more water because water is amazing and truly essential to better health. The U.S. Institutes of Medicine recommend Americans drink at least 8 glasses of water a day. Among other things, water helps maintain the balance of body fluids, can help control calories, helps energize muscles, helps keep skin looking good, helps your kidneys, and helps maintain normal bowel function.
How do I use Stur?
Flip-open the cap and point downwards directly into your water. And squeeze 1 second per serving in 8oz. of water (squeeze longer to add more flavor)! Each bottle contains numerous servings and makes many drinks, please be sure to read the label.
Does Stur have any sugar or calories?
No. All Stur products are sugar-free and calorie-free.
Does Stur contain any artificial ingredients (artificial sweeteners, flavors, color or preservatives)?
No! Those things scare them - that's why they created Stur. Stur does not use artificial or chemical sweeteners commonly found in other water enhancers and bottled beverages, such as Sucralose, Aspartame, and Acesulfame Potassium. Stur also does not use artificial or chemical flavors or colors such as Yellow Lake 5, Blue 1, Red 40, etc.
What makes Stur taste sweet?
They naturally sweeten their blends with natural stevia leaf extract. Their stevia is gently steeped in warm water (hence the great taste), never with methanol! The sweet leaves of the stevia plant have been safely used as a sweetener in South America for centuries, and are recognized as safe by the Food and Drug Administration (FDA) for the general population, including pregnant women and children. As always, please consult with your physician about taking any products in conjunction with your medications or allergies.
Is Stur gluten-free?
Yes, all Stur products are wheat and gluten-free, although not certified.
Is Stur Kosher?
Yes all Stur products are certified Kosher by ok.org.
Do your products contain common high-allergy ingredients, such as nuts?
Only the Stur Coconut Waters contain nuts, and so their facility does process tree nuts. Also if you have allergies to any specific fruits, please avoid ordering flavors that name those fruits. They use natural fruit extracts from the named fruits only (no other incidental fruits are used)!
I have diabetes. Is Stur safe for me?
Many Stur customers have diabetes. It can be an excellent beverage option for people living with diabetes because all flavors contain 0g of sugar/carbohydrate per serving and are considered a free exchange. People with diabetes should always consult their physician, Registered Dietitian, or Certified Diabetes Educator to evaluate how certain foods can fit into their meal plan.
Will Stur help me lose weight?
As a 0 sugar, 0 calorie beverage, Stur can be an excellent beverage option for people looking to lose weight. Furthermore, most of the top diet plans (including Weightwatchers and Jenny Craig) recommend drinking 8-10 glasses of water daily - and Stur can help you drink more water. As always, they recommend people consult their physician or Registered Dietitian to evaluate how certain foods can fit into their meal plan.
Is it safe for children to drink Stur?
It's always wise to check with your children's pediatrician for medical advice, but the ingredients in Stur Fruit Flavors and Coconut Waters are recognized as safe for the general population, children included. Among their customers, they proudly count many Moms and Dads who want their kids to drink more water instead of sugary beverages. Stur Energy and Stur Skinny products, however, are only meant to be consumed by adults – not children, nursing or pregnant women.
Is it ok to drink straight from the container?
Nothing bad will happen if you do - but they really do not advise it. You should dilute Stur, it is a highly concentrated liquid meant to be added to water.
Can I add Stur to other things besides water?
You bet! Your delightfully refreshing flavors of Stur can be added to so many things, including carbonated water (goes great with your Soda stream), milk, ice cream, yogurt or smoothies, you name it. Some adults (over the age of 21) have even used Stur to make cocktails.
How should I store Stur after I have opened it? How long will it last?
Stur does not require refrigeration, so put it anywhere in your kitchen and feel free to take it with you on the road! After opening, Stur tastes best within 30 days, or as indicated by the best-by date on the packaging.
Can you recycle the Stur bottle?
Yes, they designed it that way! The Stur bottle is recyclable in communities that recycle #3 plastics.
What they're doing now
For over a year, they tweaked hundreds of formulations to get to the Stur you taste now. And they're still constantly tweaking it for further improvement. One of the big activities they've undertaken is to curb the potentially metallic or bitter aftertaste of stevia.
Where they fall short and why
It’s hard to make everyone happy. For every person who wishes Stur was sweeter, there is another person who feels that it is too sweet! For sure, Stur tastes lighter than the other artificial water enhancers on the market - and that may disappoint some. But they really designed Stur as a light water flavoring to help people drink more water, not necessarily replicate a soft drink.
What they intend to do
They are going to keep listening to you to fine-tune the right balance of tart-fruit and naturally sweet in Stur. They are also going to expand the flavor line-up to offer more flavors that different customers will like. And they are going to expand into more unsweetened flavors to further give customers control.
What they're doing now
Natural stevia leaf extract, natural fruit flavor, Preservative-free and No artificial ingredients (no sucralose, no aspartame, no ace-k, no color dyes, etc.).
Where they fall short and why
They are not Organic. This is by choice, because organic ingredients like the organic stevia they would use costs 20-30% more – and their customers to-date haven’t expressed interest in them adopting that added cost. There is also the side issue of some organic ingredients adding an unusual taste.
What they intend to do
They will keep listening to their customers to see if they are willing to pay an extra dollar or two for an Organic version of Stur. In the meantime, they will proudly state that Stur is 100% all-natural and free from GMO.
It all started when the creator of Stur's wife was pregnant with twin girls. The doctor had recommended she drink 8-10 glasses of water a day - but like most Americans, she wasn't drinking even half of that! So to help her dehydration, he started looking for healthy ways to flavor her water. He went to the store and searched the drink mixes, but found that they were all made with artificial chemicals that he didn't feel comfortable putting in his wife's body. Finally he started making them himself, using real fruit and stevia extracts. It took them over a year and hundreds of different combinations to land upon a blend that tasted better than most bottled sugary drinks!
When he first told his family and close friends about Stur, they told him he was crazy to launch a product in this category, competing with established, multi-billion dollar companies. Then they tried Stur. They still told him he was crazy, but they also admitted that Stur tasted fantastic! he counted this as a saving grace. Entrepreneurs have to be somewhat crazy to start something, but he could never have started this business without his wife's incredible support - that has been the constant.
In the weeks and months since, his family and friends couldn't get enough of Stur. They were spending nights and weekends making it for others, and that really pushed them to share their secret. The first time Stur got into a health food store and the owner tasted Stur and said "I love it, we'll take several cases" - he almost couldn't believe it. It was an incredible feeling, having something he created in your kitchen selling in your local stores - just magical!
Since then, they have started selling Stur in a variety of online and offline retailers, as well as on the home shopping channels. They got into every outlet through cold-calls and pounding the pavement; it's hard work but they thank you for keeping it going.
The name "Stur" is relevant to the drink mix category, but it actually stands for "Savor The Ultimate Reason." It took him and his wife over 3 years to get pregnant - and during the tough times, they used to tell each other to remember their ultimate reason - to build a family. For their customers trying to lose weight, manage diabetes, or just be healthier and drink more water everyday - whatever your ultimate reason, they hope you stay confident and that Stur helps you reach your goals as it did them.
Did you know that more than 3.4 million people die each year from water-related diseases? (and over 90% of those dying are children under the age of 5). These are more people killed every year than all forms of violence, including war. Did you know that every $1 invested in improved water supply and sanitation can yield from $4 to $12 for the local economy, depending on the type of project? Please join Stur in trying to make a change.
A note from Stur
"I initially created Stur for my wife, so she could drink more water naturally while pregnant with our twin girls. We are a family-run company, and our brand is about helping others to love water naturally. Our products enhance the taste of water. But enjoying Stur starts with first having access to safe and clean drinking water - which shockingly many people do not! That is why we proudly donate part of our sales to charity: water - a non-profit organization trying to help solve the drinking water crisis. Please visit their website to share the love, and see if you can help too."