NOW Foods Rice Protein Powder
Protein is vital to hundreds of the body's most basic biological functions. Unfortunately, many individuals can not tolerate some of the natural compounds found in whey, egg, soy, and other protein sources due to their unique food allergies. NOW Pure Rice Protein Powder is hypo-allergenic, making it ideal for those who live with allergies and sensitivities to wheat, egg, milk, soy and other common protein constituents. This unique composition does not come at the expense of a generous nutrient profile, however. Each delicious serving of NOW Pure Rice Protein Powder contains 12 grams (80%) of pure rice protein, rich in amino acids and low in carbohydrates, fat, sugar and cholesterol. Since 1968, NOW has earned a valued reputation for producing quality products at reasonable prices. Our Quality Assurance and Quality Control teams of certified nutritionists, chemists and technicians thoroughly evaluate all products, processes, packaging and sources. NOW's responsibility and pledge is to honestly and accurately label quality products that are fresh, potent and effective.
- From Non-GMO Sprouted Brown Rice
- Soy & Dairy Free
- 100% Pure, Unflavored
- Mixes Easily
- A Dietary Supplement
- Vegetarian Product
- Improved Flavor!!
- All Natural - No Aspartame, No Sucralose, No Acesulfame-K
You may have heard recent news reports that some milk products in China have been contaminated with melamine and some pet foods made in China have also been adulterated with melamine. We would like to take this opportunity to assure our consumers that NOW products do not contain melamine. Does NOW test its product ingredients for melamine?
Yes, NOW has testing procedures in place to ensure that its ingredients are not contaminated with melamine. Shown below are the results of recent testing on NOW rice protein, which confirmed that it does not contain melamine. How does NOW test for melamine?
NOW’s professional staff uses sophisticated laboratory equipment to test for melamine, going beyond what most dietary supplement manufacturers do to ensure product safety. We use HPLC (high performance liquid chromatography), which tests specifically for melamine. Melamine absence is confirmed by the test results showing the absence of the two melamine peaks – Ammelide A and Melamine A. Do any of NOW’s dairy ingredients come from China?
No. NOW has confirmed that none of our dairy ingredients come from China.NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.
In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products. History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manuf:" ":ices that empower people to lead healthier lives.NOW Commitments
- Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
- Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
- Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.GMP Quality Assured
NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.