Abba Pure Performance Hair Care Color Protection Shampoo - 8 oz. (236ml)
Abba Pure Performance Hair Care Color Protection Shampoo uses nature's elements to help moisturize and protect fragile, color treated hair. The sage and coconut in Abba Pure Performance Hair Care Color Protection Shampoo work together to create a high performance product. Abba Pure Performance Hair Care Color Protection Shampoo is gluten and sulfate free.
Abba Pure Performance Hair Care Color Protection Shampoo is infused with Abba's ProQuinoa Complex. High performing ProQuinoa Complex contains quinoa, barley and soy protein which rescue damaged hair fibers.
abba™ Pure Performance Hair Care is a sophisticated and thoughtful hair care brand made with plant derived botanicals to create products that truly perform. Their commitment to purity includes a large range of products that are 100% Vegan, Gluten Free, DEA Free, Free of Synthetic Color Additives, Paraben Free, Phthalate Free, Sodium Chloride Free and Sulfate Free.
Their new ProQuinoa Complex™ is their most strengthening formula yet. It uniquely combines the power of three potent proteins – quinoa, barley and soy – renowned for the repair benefits they provide. They include ProQuinoa Complex™ in all abba products because the synergistic power of nature it provides is unparalleled.
The Abba Promise Evolved
Mother Nature isn’t just beautiful. She’s powerful. Rivers change course when obstacles get in their way. The cactus learns to store water when the resource is scarce. The flow of tides replenishes the ecosystem.
Her evolution is more than survival. It’s progression.
abba is inspired by nature’s power. The 2012 evolution of abba embraces nature’s drive to grow and improve.
Here’s what’s new:
- ProQuinoa Complex™
They are pleased to introduce abba’s ProQuinoa Complex; now featured in all products. This combination of quinoa, barley, and soy proteins provides the most strengthening formula yet to rescue damaged hair fibers. In addition, because they have replaced the wheat proteins in their products with this 65% more powerful formula, they are happy to announce that all their shampoos and conditioners are 100% gluten free.
- 5x More Botanicals
The earth’s potent botanicals have taken millennia to perfect. That’s why abba only creates products that use and respect the power of plant derived ingredients—they don’t use synthetics. Their products now feature 5 times more botanicals than previous formulations to harness the power of Mother Nature to generate the performance you expect.
- Commitment To Purity
abba has always had a commitment to purity. As one of the first natural lines on the market, they were happy to be at the forefront offering products that were 100% vegan and the majority without sulfates or synthetic color additives. As they evolve, they are happy to strengthen that original commitment by offering products that are formulated without:
- • Parabens* • DEA* • Phathalates • Sodium Chloride • Glute *The majority of products
- Upgraded Surfactant System
The abba evolution is not just about natural products; it’s also about the latest performance technology. The shampoos* are now formulated with an extremely mild cleanser that helps resist hair color fading and may act as a protectant. In fact, the formulations are so mild that you can use their shampoos as body washes. *Excluding Detox Shampoo
Commitment To Purity
abba was one of the original natural hair care lines - before "natural" became the buzz word it is today. They have always had a commitment to purity and they will continue to develop high performance products that are pure and natural. They strive to constantly improve their formulas as they learn more about the fusion of science and nature. Their purity promise means they are committed to providing products that are:
- 100% Vegan
- Plant Derived Botanicals
- Formulated Without*:
- Synthetic Color Additives
- Sodium Chloride
*Majority of Products
Proven to naturally rescue hair, abba's new ProQuinoa Complex™ is their most strengthening formula yet. It uniquely combines the power of three potent proteins - quinoa, barley and soy - renowned for the repair benefits they provide. They include ProQuinoa Complex™ in all abba™ products because the synergistic power of nature it provides is unparalleled.
This complete protein contains all eight essential amino acids, bringing moisture and strength deep into each strand.
This food-grade golden barley protects hair and infuses it with lasting moisture.
This special protein coaxes body and manageability into even the most stubborn hair - without adding any gluten to the formula.