Nevo Color Lock Leave-In Protectant - 10.1 oz. (300ml)
Composed of vital antioxidants found in Drops of the Amazon to mitigate free radicals, Nevo Color Lock Leave-In Protectant provides hair color the ultimate protection. Nevo Color Lock Leave-In Protectant shields and extends the life of the vibrancy of hair color, while leaving hair softer, stronger and glossier. Both UVA and UVB ultra-violet inhibitors in Nevo Color Lock Leave-In Protectant protect the hair and hair color from the damaging effects of the sun.
Nevo Color Lock Leave-In Protectant Benefits:
- Color Protecting Complex
- The complex binds moisture to damaged areas of hair, leaving it smooth and healthy
- Forms a film around strands to control frizz and lock hair color in
- Green Tea Leaf and Wasabi Extract
- Powerful antioxidants that promote healthy hair growth
- Jojoba, Sunflower, Arnica Montana Flower and Theobroma Grandiflorum Fruit Extract
- Infuse hair with vital moisture to deeply restore while protecting hair from heat styling
- Drops of the Amazon
Drops of the Amazon are formulated to nurture, protect, and preserve the surface of the hair with vital ingredients derived from some of the most nourishing plants and nuts found in the Amazon, including Mulateiro Extract, Babassu Oil and Brazil Nut Oil
- Fragrance: Fresh, Green Notes
Nevo Color Lock Leave-In Protectant Features:
- No Sulfates
- No Phthalates
- No Animal Testing
- No Sulfites
- No Gluten
- No Cocamide DEA
- No Parabens
- No Propylene Glycol
- No Cocamide MEA
- No Sodium Chloride
- No Animal Bi-Products
- 100% Biodegradable Packaging
Frequently Asked Questions
If the package starts breaking down in a landfill in just 250 days, what is the shelf life of the product in a salon or shower?
No worries. They are actually using similar plastics to what they’ve always used and these bottles will have the exact same shelf life as you would expect from any hair care product. However, they have engineered the use of a special additive to the plastic, which attracts microbes in landfills to actually eat and digest the plastic. Since these microbes don’t exist in a salon environment, at least they hope they don’t, the breakdown of the bottles doesn’t begin until they’re placed in a landfill. Furthermore, the bottles don’t just breakdown. Because they are being consumed and digested by these microbes, the bi-product of this microbial digestion is methanol gas. This gas can be trapped at the landfill and converted to energy and sent to the power grid.
Are the oils and ingredients from the Amazon derived from renewable resources?
Absolutely. They are very conscious of the need to responsibly harvest all ingredients. In fact, Pravana and their partners in Brazil have purchased land that was previously deforested and stripped of all vegetation and they have successfully planted 25,000 endangered trees on this land in an effort to replenish this area.
Are all Nevo products vegan?
Yes. They made a conscious decision early on when they decided to take personal care to a new level, that these products would need to be state of the art in both their performance and in their safety for people and the planet. In addition to being totally vegan, all products are sulfate-free, free of phthalates, cocamide DEA and MEA, parabens, propylene glycol, and glutens.
What if someone accidently puts one of the Nevo bottles in a recycling bin?
Not a problem. These bottles, in addition to being 100% biodegradable, are fully recyclable. If these bottles get recycled and get repurposed as a park bench or railroad tie, at the end of their life, when it finely ends up in a landfill, it will then begin to biodegrade.
Nevo is manufactured and distributed by Pravana.
"I wanted to take the idea of beauty and personal care to an entirely new level. What if personal care went beyond creating beauty and extended to doing something meaningful for our planet and its people? You may call this a dream. I call it NEVO. " - Steven Goddard President, Pravana
- 100% Vegan
- Exclusive Drops of the Amazon elixir
- 100% Biodegradable Packaging
- An effort to Cure Cancer
Nevo not only redefines beauty, it redefines care.
Free of Sulfates, Phthalates, Parabens, Gluten, Propylene Glycol and other harmful ingredients.
Pravana’s President and founder, Steve Goddard, for the past two years pondered what would be the next generation of hair care and began a mission to create it. And in this quest to redefine hair care he realized there was a greater opportunity, to actually redefine beauty and in essence, redefine care.
In their two year search to create the next generation in hair care they met with chemists and raw material vendors in three different countries trying to identify formula ideas that would lead us to their goal. Unfortunately they came up empty handed. There didn’t appear to be anything new and unique on the horizon. Then Steve received a call from his long-term partner who had set up a small R&D facility in the Amazon jungle to research the cosmetic properties of plants of the vanishing Amazon jungle. He asked Steve to come to the Amazon to witness what he was working on and to meet with the Botanists and Biologists of Brazil’s National Institute of Research Amazonia. He told Steve he had the solution he was looking for and Steve took the bait. What emerged was Gotas De Amazonia or Drops of the Amazon™.
The Perfect Formula
Drops of the Amazon™ is a natural elixir that is comprised of ingredients found in the Amazon of which several have never been previously used in hair care products. Drops of the Amazon™ contain several unique ingredients including Mulateiro Extract, a ingredient derived from the bark of the Mulateiro tree. This unique extract is a hyper-antioxidant that immediately mitigates free-radicals which can be highly detrimental to hair, hair color, and skin.
Babassu Oil is rich in natural lipids. In fact, it is 70% natural lipids. The hair is protected by an F Layer of natural lipids which is assaulted everyday with shampooing and mechanical and environmental stress. Babassu Oil replaces this natural mantle of protection and helps to preserve hair color and the general integrity of the hair.
Brazil Nut Oil, also an natural anti-oxidant preventing free radicals, is also naturally rich in selenium which can add to the suppleness and elasticity of hair. Now they felt they truly had uncovered the next generation of personal care.
Today, 25% of the volume of all U.S. landfills is comprised of plastic. The plastic bottles that occupy these landfills will be there for an estimated 1000 years and even when these bottles do break down, they will never disappear. They will only become smaller particles of the same plastic. With Nevo they have found and are extremely excited to introduce to you an entirely new approach to the problem with a remarkable and meaningful solution.
Nevo bottles and caps are constructed of traditional polyethylene plastic but incorporate a unique and exclusive additive that, when placed in a landfill, attract microbes to eat and digest the bottle and cap. This process begins approximately 250 days after the package is placed in a landfill. The only exponent of this microbial meal is natural methanol gas. Landfills are now currently trapping the methanol produced naturally and converting this to pure energy which can feed the power grid.
Their duo pack carton is made of recycled, biodegradable paper but also is embedded with flower seeds. Once the duo pack is opened it can be planted in the backyard or window box planter to grow beautiful daisies.
Talk about packaging you can feel good about!
They are a profession of caring and they want to make a continuing contribution to a very worthy cause on behalf of all the salons and salon professionals they work with.
In an effort to fight cancer, Pravana will donate 5% of the sale to distributors of all Nevo products with a minimum donation of $25,000 to City of Hope through October 31, 2013. However, Nevo’s commitment to donate in support of City of Hope is ongoing.
City of Hope is a leading treatment and education center for cancer, diabetes, HIV/AIDS and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s lifesaving research and treatment advance medicine throughout the nation. Numerous breakthrough cancer drugs are based on technology pioneered at City of Hope, and its commitment to compassionate patient care and approach to customized treatment is considered a model for supportive care in the United States.
Each month Pravana will link with salons throughout the country and partner with them in a one-on-one basis to help them with their local charities. They will offer financial assistance, products, materials, and whatever it takes to get their local efforts executed and promoted. They will identify and recognize these Nevo Cares salons in their advertising, website, and social media.