Alaffia - Everyday Coconut Face Cream Nighttime Replenishing - 12 oz. (354mL)
Alaffia Everyday Coconut Face Cream Nighttime Replenishing is simple and effective handcrafted skin care by Alaffia formulated to balance science with tradition to holistically benefit your skin, communities, and the environment. Everyday Shea Everyday Coconut Night Face Cream is a rich moisturizer prepared with Certified Fair Trade coconut oil to restore firmness and elasticity. Papaya and kpangnan butter nourish skin, reducing the appearance of lines and wrinkles. For every day use.
- No Animal Testing
- Soy and Gluten Free
- Domestic Packaging
- No Synthetic Frangrance
- No Parabens
Everyday Shea was created by Alaffia as a means of increasing shea butter production at their cooperatives in Togo while offering a value size to customers in tough economic times. Like other Alaffia products, 10% of Everyday Shea sales are allocated to support Alaffia's community empowerment projects in West Africa.
Virgin Coconut Oil
Virgin Coconut Oil is traditionally extracted oil from fresh fruit of the coconut palm, Cocos nucifera. Coconuts have been cultivated in coastal West Africa and been part of the diet and skin care for centuries. Virgin coconut oil is an important food oil, and is applied to skin and hair directly to protect from sun and wind damage.
Virgin Coconut Oil is high in natural antioxidants and protects skin from damaging free-radicals. It also helps keep skin firm and reduce the appearance of fine lines and wrinkles. Virgin Coconut Oil can help heal and repair the skin and make the skin smoother and more evenly textured by removing the outer layer of dead skin cells. We extract our Virgin Coconut Oil by hand in Togo, West Africa from fresh coconuts grown organically on small farms. We use our Virgin Coconut Oil in its natural, unrefined state for maximum effectiveness.
Antioxidant Properties of Unrefined Coconut OilFrequently Asked Questions
Refined coconut oil has been stripped of natural antioxidants and is highly prone to free-radical generation. Free radicals damage skin cells and cause skin aging and cancer. The antioxidants in virgin coconut oil not only prevent free-radicals from forming in the oil, but also help protect against free-radicals that the skin is exposed to.
What is Fair Trade?
Fair Trade is a movement of individuals and organizations working to ensure that producers in poor countries receive a greater percentage of the price paid by consumers. While there are several definitions of fair trade, they all include:
- Fair Trade Price - base price for raw ingredients or goods is adjusted higher than the open market price
- Price Premium - a percentage above the base fair trade price is paid into a separate account for development projects in producer communities.
- Working Conditions - Fair Trade operators must adhere to basic human and labor rights - including the right to organize, no child labor, access to health care, and so on.
- Environmental Stewardship - Fair Trade organizations must minimize environmental impact.
What does Fair Trade Certified mean?
Fair Trade certification in an independent, neutral third party certification verifying that an organization upholds to fair trade, social and environmental standards in their operations.
Alaffia shea butter is certified Fair for Life:Social and FairTrade by IMO - the Institute for Marketecology, one of the first and most renowned international inspection & certification agencies for organic and social (fair trade) accountability. IMO's Fair for Life certification combines strict social and fair trade standards with adaptability to local conditions.
What Does Empowerment Mean?
As individuals who have the good fortune of education and experience, it is their moral duty to be conscious and aware of the situations of people who are less fortunate. By empowerment, they mean identifying what individuals and communities have at their disposal - resources, skills, knowledge, and traditions - and supporting or creating initiatives in which they can use these tools and resources within their means. They feel that this gives individuals and communities a sustainable way to improve their quality of life, in contrast to relying on outside aid programs and World Bank/IMO loans.
Empowerment through Fair Trade
Women in West Africa have long been excluded from the formal education sector, which means many cannot read or write. This makes them less valuable as employees, and as such, they do not have many employment opportunities. One could "empower" these women by teaching them to read and write, and helping them to find employment. However, with their women's cooperatives, they look at what these women have to offer that no one else does - their unique skills, traditions and knowledge. Then, they compensate them at fair value for these skills. As a result, they gain income and livelihoods to support their families, while maintaining traditions and managing a sustainable resource.
Community Empowerment Projects
While individual women are empowered through their participation in their cooperatives, they also strongly believe in spreading the empowerment to the community level. Through the sales of their shea butter products, they raise funds for community projects in central Togo aimed at alleviating poverty and advancing gender equality. These projects target problems that they have identified as holding back communities - such as exclusion from education, maternal deaths and environmental degradation. Again, the support for these projects comes from the fair trade of traditional, sustainable knowledge and resources. Everyday Shea/Alaffia's projects include:
- Bicycles for Education - Since 2005, they have collected and sent over 3,000 used bicycles to disadvantaged students in Togo so they can get to and from school.
- Maternal Health - Each year, Alaffia provides pre and post natal care to 70 women in central Togo to help reduce high maternal death rates in West Africa.
- School Supplies & Repairs - Alaffia donates metal roofs, seats and school supplies to schools in rural Togo to help communities education their youth.
- Reforestation & Environment - To combat effects of climate change and deforestation by planting trees and building home biogas units.
Fair Trade Certification
The Alaffia Shea Butter Cooperative creates economic opportunity for women who were denied access to education and whose skills and knowledge are undervalued in today's societies. The cooperative members receive fair wages and also are able to maintain and pass on their traditional knowledge of handcrafting shea butter. In addition, cooperative members are fully involved in community project planning and implementation. As a result, they gain economic and social equality in their families and communities.
American Community Involvement
One of their primary goals is to provide an avenue for people in the United States to learn about other cultures and to inform them how they can work to better all their communities. There are several ways in which they do this:
- Everyday Shea's Products: Each and every product contains information on their community empowerment and gender equality efforts.
- Volunteer Opportunities: They welcome volunteers for their bicycles for education donation drives and other projects. They also have volunteer opportunities at their facility in Lacey, WA.
- Trainings, Presentations and Tours: They welcome visits and tours of their facility in Lacey, WA. Here, they also offer occasional soap making classes and trainings. In addition, they make several public presentations across the USA and Canada each year.
About Alaffia Moral Beginnings - Moral Goals
Every day they hear news about natural and man-made disasters, wars, environmental degradation - and it is easy to become pessimistic about humanity and the future. Problems include, but are not limited to:
- Growing disparities between those who have and those who have not
- Increasing populations while resources continue to decline
- Gender inequality, child poverty, even child trafficking and slavery abound
- Degraded, abused environments that are losing resiliency and ability to recover
- Global climate change is disrupting formerly predictable rain patterns and water availability
But at the same time, they live in an age of unparalleled communication and dialog between communities across the world. The global connections give us advantages and opportunities as individuals to make changes for the better. Furthermore, information is readily available to most everyone in the world - and when informed, they can do anything.
About Everyday Shea
EveryDay Shea is an extension of Alaffia Sustainable Skin Care. Alaffia was founded by Olowo-n’djo Tchala, a Togolese native, as a way to generate funds to conduct community enhancement projects in his home country and other West African nations in order to reduce poverty and gender inequality. Olowo-n’djo believes that Africans can mobilize their natural resources in a sustainable manner to empower their own communities, and that this is a more sustainable avenue towards reducing poverty than waiting for outside aid or for corrupt governments to fall. Alaffia and the Alaffia Shea Butter Cooperative were founded in order to trade the indigenous resource – Shea Butter – in the West to raise proceeds which are then returned to Togo in the form of community projects.
EveryDay Shea is a continuation of this philosophy. EveryDay Shea is a value line product that is price-sensitive during this economically difficult time. It provides a way for health-conscious families in the West to afford clean, petroleum-free body lotion, while at the same time keeping the Alaffia cooperative members employed in Togo.