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    NOW Foods - Stevia Rebaudiana

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    NOW Foods - Stevia Rebaudiana

    • Item# :53340
      UPC# :065279020050
    • Brand:NOW Foods
    This best-selling book introduces Stevia. An all-natural, non-caloric, non-glycemic, super-sweet powder or liquid, Stevia is produced from the leaves of the Paraguayan Honey-Leaf plant and is used extensively around the world. Includes sections on the plant's history, botany, pharmacology, usage and safety - with over a dozen Stevia recipes. Now includes extensive home-growing information.

    Chapter 5 Excerpt: Stevia's Usage Around the World
    From its humble and relatively obscure discovery in Paraguay at the turn of the century, Stevia has blossomed into a major export crop and is now cultivated in over a dozen countries world-wide. Stevia usage is even more widespread with nearly every industrialized country now consuming a portion of the world's Stevia crop. It is estimated that 650-700 metric tonnes of dried leaves were used in 1981 to make Stevioside extracts.

    The largest user remains Japan which began cultivating Stevia plants in hothouses in 1954. When the Japanese government banned certain artificial sweeteners due to health concerns in the late sixties, the use of Stevia as a natural alternative increased dramatically. Stevia's usage has also increased due to the health concerns of Japanese consumers toward sucrose, related to dental caries, obesity and diabetes. By 1987, a total of 1700 metric tonnes of Stevia leaves were harvested to yield an estimated 190 tonnes of Stevioside extract. By 1988, extracts of stevia had captured 41%, by value, of the Japanese high-potency sweetener market. Most of this material was processed through eleven major stevia manufacturers who have collectively formed the Stevia Association of Japan.

    Japanese food processors use Stevia in a wide variety of applications. The major usage is surprisingly with salty foods where Stevioside has been shown to suppress the pungency of sodium choride. The combination is common the the Japanese diet in such foods as pickled vegetables, dried seafoods, soy sauce and miso products. It is also used in beverages, including (until recently) the Japanese version of Diet Coke. Stevia has also been used in candies and gums, baked goods and cereals, yogurt and ice cream, ciders and teas, and toothpastes and mouthwashes. Of course, a significant portion of Japanese Stevia is consumed as a tabletop sweetener.
    395 South Glen Ellyn Road
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    About NOW Foods

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

    NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.

    NOW Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

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