DROPPED: MRI: Medical Research Institute - EO2 Edge Advanced Endurance Optimizer Cola Flavor - 300 Grams CLEARANCE PRICED
  • Ingredients
  • Egg-Free

    Do not contain any eggs or egg byproducts.

  • Gluten-Free

    Excludes any ingredient that is a gluten-containing grain including wheat, barley, rye and triticale.

  • Nut-Free

    Contains no nuts and is not manufactured in a facility that processes nuts of any kind.

  • Soy-Free

    Soy-free products do not contain soybeans or any other forms of soy.

  • Wheat-Free

    Wheat-free products contain no wheat or ingredients derived from wheat.

MRI: Medical Research Institute - EO2 Edge Advanced Endurance Optimizer Cola Flavor - 300 Grams

Supports Optimal Circulation and Oxygen Utilization
WarningWe're sorry, we no longer carry this item.

Don't fret

Check out these suggested similar and related items below. Happy shopping!

MRI: Medical Research Institute - EO2 Edge Advanced Endurance Optimizer Cola Flavor - 300 Grams

  • Item# :123486
    UPC# :633012065714
  • Brand:MRI: Medical Research Institute
  • Size/Form:300  Grams
  • Ship Weight:0.95
  • Servings:20
  • Dosage:15  Gram(s)
  • Flavor:Cola Flavor
Click here to read a PDF brochure on this product

MRI: Medical Research Institute EO2 Edge Advanced Endurance Optimizer Cola Flavor - 300 Grams

MRI: Medical Research Institute EO2 Edge Advanced Endurance Optimizer Cola Flavor is a breakthrough formula that meets 6 critical factors of endurance head on.  The advanced, research backed EO2 Edge formula incorporates ingredients that may help support:

  1. Efficient Fuel for Active Muscles
  2. Optimal Blood Flow
  3. Natural RBC Support for Peak O2 Availability
  4. Muscle Recovery from Training Induced Stress
  5. Optimal Muscle Contractions and Increased Time to Exhaustion
  6. Restoration of Body-Hydrating Fluids

Endurance Supplementation For Virtually Every Performance Goal
Do not be fooled into believing that this advanced formula is only suited to "traditional" endurance competitors like runners, cyclists and tri-athletes.  On the contrary, this groundbreaking, research based synergy of ingredients drives sustained performance potential for virtually every possible performance endeavor including bodybuilding, Cross Fit, competitive sport athletes, weekend warriors and even casual fitness activities.  EO2 Edge is a unprecedented approach to supporting sustained training capacity.

The science of EO2 Edge is advanced for the needs of elite athletes yet is perfectly suited for everyday use.  EO2 Edge is the ideal choice for a thirst-quenching, cell-hydrating, free radical-crushing beverage that supports extended workout performance.  Because EO2 is completely stimulant-free, it is excellent for use anytime.

Advanced Nutrition For The Endurance "Edge"
EO2 Edge is not your typical "sport-ade" carbohydrate and electrolyte drink that addresses only a small fraction of the unique performance needs of endurance athletes.  This advanced stimulant free formula helps athletes overcome the unique, mental and physical limitations they experience during extreme endurance training and competitions.

For example, during a marathon, the metabolism in an endurance athlete's body can increase to 2000% above normal, and oxygen utilization may elevate by up to 1500%!  Additionally, fluid loss, electrolyte depletion & free radical damage are a constant threat to peak performance.

EO2 Edge was formulated, with scientifically validated ingredients, to address and help overcome these unique endurance challenges, and more.  EO2 Edge supports improved oxygen transport and utilization, boosts ATP energy, offers nitric oxide boosting exercise extenders (NBEE), provides key electrolytes and delivers a Tri-Source energy blend for sustained energy and endurance.

EO2 Edge is the ideal choice for pre, intra, and post-performance fueling to meet the demands of high-intensity, long duration bouts of exercise and competition.

EO2 Edge - the Advanced Endurance Optimizer:

  • Features an Enduro Tri-Energy Complex for Sustained Energy and Endurance
  • Supports Optimal Circulation and Oxygen Utilization
  • Drives Nutrient Fueled ATP Production
  • Replenishes Electrolytes Lost During Training
  • Restores Fluid Balance

The incredible part is that EO2 Edge is 100% stimulant free.  In order to fully appreciate the power of this stimulant free endurance formula, they will need to take a deeper dive into the science behind EO2 Edge.

It's Not a Matter of Simply Consuming Carbohydrates
The body's metabolic changes during a marathon have been documented.  Exercise represents one the highest levels of extreme stresses to which the body can be exposed.  For example, in a person who has an extremely high fever approaching the level of lethality, the body metabolism increases to approximately 100% above normal; by comparison, the metabolism of the body during a marathon race race increases to 2000% above normal.

Here's the key: performance of strenuous exercise is limited by the amount of stored carbohydrates in the body.

Now, don't make the mistake of thinking the solution is all too easy.  In fact, this is where many "endurance products" completely miss the mark.  Simply providing a single source of carbohydrate (as some commonly do) does not yield optimal energy availability.

The Secret of Multi-Source Performance Fuel...Revealed
MRI EO2 Edge utilizes a new approach to providing carbohydrates in sports supplements that overcomes the usual intestinal absorption limits.  The result; higher rates of carbohydrate consumed during exercise can become available as a source of muscle fuel.  EO2 Edge features the Enduro-Tri Energy Complex - an expertly crafted synergy of maltodextrin, a source of sustained glucose fuel, fructose and medium chain triglycerides (MCTs).

Recent studies have suggested that larger intakes, in particular of glucose: fructose mixtures, can result in greater improvements in performance.  The ingestion of solutions containing carbohydrates with different intestinal transport mechanisms (e.g., fructose and glucose) product greater carbohydrate and water absorption compared with single-carbohydrate solutions.

Here are the basics of how this works.  Glucose is absorbed in the intestine by the sodium dependent glucose transporter SGLT1 (8) whereas fructose is absorbed by the intestinal transporter GLUT 5 (33).  Studies confirm that multiple transport carbohydrates resulted in higher (up to 75%) oxidation rates than carbohydrates that use the SGLT1 transporter only.

As an added source of highly efficient endurance fuel, EO2 Edge features a fully loaded dose of Medium Chain Triglycerides (MCTs) - a quick burning lipid that provides 200% more energy per gram than carbohydrates.

MCTS are a true anomaly among lipids as they don't require going through the "typical" digestive process.  MCTs are emptied rapidly from the stomach and are immediately absorbed and hydrolyzed by the small intestine.  MCTs are efficiently absorbed and don't require the intestinal lymphatic system or bile salts for absorption.  Thus, MCTs are a swift source of energy directly absorbed in the blood stream.  In fact, the velocity by which MCTs are absorbed in the intestine is similar to the one of glucose.

Supplying Oxygen - The "Elixer" of Endurance Capacity
Unquestionably, oxygen availability is a critical factor in driving peak endurance capacity.  In fact, exercise increases O2 consumption up to 15 fold (1500%).  Therefore, a truly complete, fully effective endurance product must address O2 availability.  Of course, this exactly what the MRI researches set out to, and did, achieve.

First, key ingredients in EO2 Edge "go to the source" to help optimize RBC production and their flexibility during exercise. 

Now, before we go any further, this is 100% natural, legal RBC support.

Key ingredients in EO2 Edge "go to the source" to help optimize RBC production and their flexibility during exercise.  Some of the specific "key ingredients" are Folate, Vitamin B6, Vitamin B12 and the mineral Zinc.  Vitamin B6 plays a major role in making proteins and in the formation of hemoglobin.  Folate and Vitamin B12 help build the red blood cells that carry oxygen to working muscles.

Once red blood cells are formed, zinc (Zn) supports their full functionality.  A double-blind, cross-over study of ten male healthy male athletes (age: 26+/-1.3yr:weight 67.9+/-2.24 kg; height 177 +/-3cm) with low blood levels of zinc found that 20 mg per day of zinc for 7 days improved the flexibility of the red blood cells during exercise, decreased the exercise induced increase in blood viscosity, and significantly decreased the rating of perceived exertion after 20 min of exercise compared to placebo (P= .0008).  These findings indicate that Zn supplementation in athletes with low blood Zn levels may help benefit blood flow to the muscles and improve exercise tolerance.

In simple terms, EO2 Edge features key ingredient technologies that support the production and viability of oxygen-carrying red blood cells to promote efficient oxygen transport and uptake into working muscles.

More Energy Machines
Adenosine 5'-trophosphate, otherwise known as ATP, has been called the body's "cellular currency" with the important function of transferring energy to every cell of the human body.  Simply put; ATP molecules are the "energy machines" that drive muscle function.

However, the turnover (usage) of ATP is extremely high.  For example, even a human at rest consumes one half of this/her weight of ATP daily.  For endurance athletes, the demands are much greater; ATP energy needs can skyrocket to 1,000-fold in just a few seconds.  During a marathon race, the body's metabolism can increase up to 2000% above normal!

Here's the problem; skeletal muscle concentrations of ATP are relatively limited, thus ATP must be continually resynthesized at a rate complementary to ATP demand.  This requires the presence of specific nutrients and cofactors at the source of ATP production, the mitochondria of cells.

The synthesis of ATP by intact respiring (working) mitochondria requires the presence of oxygen, magnesium, substrate (glucose, lipids), ADP and inorganic phosphate.  Additionally, riboflavin and niacin, two of the B Vitamins, are directly involved in ATP synthesis.

EO2 Edge provides essential nutrients for ATP production (i.e., magnesium, phosphate, niacin, and riboflavin), all of which are intricately involved as necessary cofactors for helping the body produce ATP.  Consuming EO2 Edge before and during and endurance event helps to support optimal ATP production, when it's needed the most.

The Nitric Oxide Connection
EO2 Edge features nitric oxide boosting exercise extenders (NBEE) to support optimal endurance performance.  This represents a substantial shift in endurance supplement technology and how nitric oxide molecules are leveraged.

Traditionally, nitric oxide (NO) boosting supplements have been targeted for bodybuilders seeking enhanced vasodilation.  For them, vasodilation means greater muscle "pumps" and vascularity.  While vasodilation is beneficial for strength and endurance athletes, there is much more to the nitric oxide story than vasodilation alone.

According to authoritative sources, changes in NO production can affect vasodilation and blood pressure, and interventions that influence NO bioavailability can also alter the O2 cost of exercise in humans.  Translation; not only does nitric oxide support optimal, nutrient-surging blood flow, it may also positively impact oxygen utilization.

Furthermore, muscle metabolism appears to be NO-sensitive at several sites, including glucose uptake, cellular respiration and creatine kinase activity.  This supports endurance performance on a multitude of fronts.  First, glucose uptake is the transfer of this rich energy source from the blood into working muscles.  Second, cellular respiration is the process that yields ATP in the mitochondria of cells.  Third, creatine kinase is a prime component in the chain of events that drive muscle contractions.

Cellular Hydration Through Electrolyte Infusion
The power of electrolyte replenishment cannot by overstated.  Authoritative sources have documented the essential electrolytes in human nutrition (i.e., sodium, potassium, chloride, magnesium, and phosphorus) and their roles in fluid balance, muscle and neurological function.  A deficiency in any of the electrolytes, and other key compounds can impose a dramatically negative impact on performance.  Specifically, a deficiency of vitamins B1, B5, and B6 can cause muscle cramping and sodium, potassium and magnesium all play a key role in reducing the potential for muscle cramps.

EO2 Edge is packed with scientifically validated levels of sodium, potassium, chloride, magnesium and B-Vitamins for a truly complete endurance formulation.

Sodium is a critical electrolyte, particularly for athletes with high sweat losses.  Many endurance athletes will require much more than the UL for sodium (2.3g-d1) and chloride (3.6 g-d1).  However, a recent study found that 13 percent of Boston marathon runners studied had a serious imbalance of fluid and electrolytes.

Potassium is important for fluid and electrolyte balance, nerve transmission, and active transport mechanisms.  During intense exercise, plasma potassium concentrations tend to decline to a lesser degree than sodium.  Potassium is the major ion of the intracellular fluid but sweat potassium losses are small relative to total body stores.  Nevertheless, researchers have found that inclusion of potassium in beverages consumed after sweat loss may aid rehydration by enhancing the retention of water in the intracellular space, otherwise known as cell volumization.

According to the National Academies of Science, chloride "is essential in maintaining fluid and electrolyte balance."  It is involved in body water balance and acid base balance.

Magnesium is essential for normal muscle contraction and relaxation, nerve conduction, protein synthesis and in many biochemical reactions related to energy production and more.  Magnesium deficiency can result in muscle cramping, which can put an athlete at risk for muscle injury.

Advanced Endurance Science with an Accessible Formulation
Make no mistake; EO2 Edge is a highly Advanced, scientifically formulated endurance product.  However, because it supports such a broad range of performance benefits - it is perfectly suited for all goals.  From beginners to elite athletes, EO2 Edge has something to offer.  Whether it's a rigorous hike or a marathon competition, EO2 Edge helps get the most out of your capacity for endurance.

EO2 Edge is the Advanced Endurance Optimizer.

About MRI
Medical Research Institute (MRI) was founded in 1997 to develop nutraceuticals that combine novel active ingredients with cutting edge delivery technology so as to create the safest and most advanced performance products on the planet. MRI continues to push the limits of nutraceutical technology by providing exciting technology advancements in a growing number of product categories. MRI products only make it to the shelf if they have been shown to help alter human metabolism and affect positive transformations in body composition and athletic performance.

Most importantly, all MRI products are in keeping with our industry leading standards for quality and safety. Products are manufactured at audited facilities that adhere to the FDA's Good Manufacturing Practices guidelines. All products pass tests for ingredient purity and integrity. They have relationships with NSF and the Banned Substances Control Group, non-profit agencies that test random lots of certain products and/or certify MRI manufacturing facilities.

Mix 1/2 scoop with 8-10 oz of water before exercise and sip every 15-20 minutes thereafter.

For every 8-10 ounces of water, please use 1/2 scoop.

MRI: Medical Research Institute - EO2 Edge Advanced Endurance Optimizer Cola Flavor - 300 Grams
Supplement Facts
Serving Size: 1/2 scoop (15g)
Servings Per Container: 20
Amount Per Serving %DV
Calories 40
Sodium (as Sodium Chloride & Disodium Phosphate) 150mg 6%
Potassium (as Dipotassium Phosphate) 45mg 1%
Total Carbohydrates 10g 3%
Sugars 3g *
Vitamin C (as Ascorbic Acid) 60mg 100%
Vitamin D3 (as Cholecalciferol) 400 IU 100%
Vitamin E (as Acetate) 30 IU 100%
Vitamin B1 (as Thiamine Mononitrate) 2mg 133%
Vitamin B2 (as Riboflavin) 2mg 118%
Vitamin B6 (as Pyridoxine HCl) 10mg 500%
Folate (as Folic Acid) 200mcg 50%
Vitamin B12 (as Cyanocobalamin) 100mcg 1,667%
Biotin 150mcg 50%
Phosphorus (as Disodium & Dipotassium Phosphate) 40mg 4%
Magnesium (as Magnesium Citrate) 10mg 3%
Zinc (as Zinc Oxide) 20mg 133%
Chloride (as Sodium Chloride) 180mg 5%
MRI Advanced 5X Endurance Booster 12,120mg *
EO2 HemoFactors ATP Amplifier Blend 1,120mg *
L-Arginine Alpha-Ketoglutarate, CarnoSyn Beta Alanine, L-Glycine, Glucuronolactone, Citruilline Malate, N-Acetyl L-Carnitine Hydrochloride.
Advanced EnduroCarb Tri-Energy Complex: 8,750mg *
Maltodextrin, Fructose, Medium Chain Triglycerides, Glycerol Monostearate.
Muscle Endurance Factor Complex: 2,250mg *
Taurine, Malic Acid, N-Acetyl-L-Cysteine
*Daily Value Not Established.
†Percent Daily Values are based on a 2,000 calorie diet. Your diet values may be higher or lower depending on your calorie needs.

Other Ingredients: Natural and Artificial Flavor System (Cola), Maltodextrin, Silicon Dioxide, Sucralose, Natural Caramel Color.

No: Milk, Eggs, Wheat, Soy, Gluten, Fish, Shell Fish, Nuts, Tree Nuts

Consult your healthcare professional prior to use if you have or suspect a medical condition, including cardiovascular, kidney or liver disease, high blood pressure, asthma, eye problems, mental illness, diabetes, or cold sores, are taking prescription drugs, or have allergies to arginine, corn, gluten, or citrus fruit.  Not intended for use by individuals under the age of 18 years.  Drink a minimum of 64 ounces of water per day while using this product.  Do not use if you are pregnant or lactating.  Do not exceed the recommended daily intake.

Warning for California Residents only:  This product contains chemicals known to the State of California to cause cancer and birth defects or other reproductive harm.  Prop 65 is known as the formally titled "The Safe Drinking Water and Toxic Enforcement Act of 1986".

444 De Haro Street Suite 208
San Francisco, CA,
Phone: 1-888-448-4246 Fax: 4156739053 Visit website

About MRI: Medical Research Institute

MRI is the manufacturer and has been in business since 1997. Ed Byrd is the founder of MRI and was the co-founder of EAS. They are known for creating Noz the #1 nitric oxide on the market. MRI is the leader in sports supplements with science and innovative technology. Science is the core of MRI; this comes from research and our product quality with emphassion innovation. The mission of MRI is to develop products that significantly impact the human metabolism.


Reviews Icon

Be the first to review and be entered to win


Submit a quality product review for any item and you'll be automatically entered to win a $100 Gift Certificate! Write a review

Listings For This Product

Back to top


Back to top
*The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.