Mission statement our mission is to develop and market health, fitness, and exercise products that measure, encourage, and improve physical well-being of people of all ages. Sequoia fitness products USA is an international health and fitness product development company. Our products focuses on helping our customers achieve their fitness and weight or body fat goals. Collectively, our staff has over 50 years of experience in the design, manufacture, sales, and marketing of health, fitness, and medical devices. Most of our products are first tested in the bodybuilding industry, where the needs of elite athletes are extremely demanding.