Seventh Generation Natural 4X Concentrated Liquid Laundry Detergent Free & Clear 50 oz. (1.56 qt/1.47 L)
Seventh Generation Natural 4X Concentrated Liquid Laundry Detergent Free & Clear is an advanced, plant-based, multiple enzyme formula that fights the toughest stains! The entire packaging system - a lightweight, compostable, recycled fiber shell and innovative inner pouch - uses 66% less plastic than a typical 100 oz. 2X laundry bottle, and delivers the same number of loads! Meet the bottle that's taking laundry day by storm!
- No optical brighteners
- Biodegradable formula
- No dyes or synthetic fragrances
- Designed for standard and HE machines
Natural 4X Concentrated Liquid Laundry Detergent F.A.Q
Can I use the 4X Laundry liquid in my HE washing machine?
Yes, Seventh Generation's 4X laundry detergent is formulated to work in both standard and HE machines.
What do I do with the bottle once it's empty?
Please reference the package for instructions on recycling and discarding packaging. Detailed instructions are as follows:
- Open the fiber shell by pressing in on the side seam with your thumbs, until the shell pops open
- Remove the liner and cap system from inside of the diber bottle, and set aside.
- You can either recycle or compost the fiber shell. Start by removing the label.
- To recycle, flatten and include with your paper and cardboard for recycling in your curbside service, or at your local recycling facility.
- To compost, either follow the directions for composting from your local composting facility (if available in your area) and throw directly into your home compost system. To help break it down faster, you may want to tear the bottle into smaller pieces.
- To recycle the liner and cap system, you need to remove the cap and rinse the liner out well. The liner is #4 LDPE plastic, and can be recycled at local retailers who offer plastic bag recycling bins. Recycling for #4 plastics may still be limited in your area.
- The cap is #5 PP plastic, and recycling for this type of plastic is not yet widespread, so you should check within your local recycling center to see if they accept this kind of plastic, and the proper way to recycle. Also look for Gimme5 bins, available at most Whole Foods. If recycling is not available in your area, cap may be disposed of in your regular garbage bin.
How much to use in a standard and HE machine?
Use the image on the back label of the bottle for reference (the cap is not marked inside). A medium, or regular, load is 3/4 of an ounce, and for heavily soiled or large loads, they recommend a 1-ounce dose.
Seventh Generation Free & Clear Natural 4X Concentrated Laundry Detergent is formulated to be safe for your family and the environment. Seventh Generation's unique ingredient combination is a biodegradable alternative to conventional petroleum-based detergents and is non-toxic, hypoallergenic and non-irritating to skin.
- Plant-Derived Cleaning Agents - Low-foaming, stain removing power for use in HE and standard machines
- Water Softener - Removes water hardness to improve cleaning power
- Enzyme Soil Removers - Premium-performance protein and starch stain removers (blood, grass, wine)
Did You Know?
If every household in the U.S. replaced just one bottle of 25 oz. petroleum-based dish liquid with Seventh Generation's 25 oz. plant-derived product, we could save 127,000 barrels of oil, enough to heat and cool 7,300 U.S. homes for a year!
Restore The Environment
Restore is the next reduce, reuse, recycle. Seventh Generation is working to ensure that their products have a circular lifecycle, meaning natural resources are being used and renewed at a rate that is always below their rate of depletion.
Inspire Conscious Consumption
Seventh Generation's focus is to inspire thoughtful consideration of each purchase—from the immediate impact of the products you buy (Is it safe? Is it gentle on the earth? Does it work?), to the broader impact throughout their lifecycle.
Create A Just and Equitable World
Seventh Generation is committed to making sure that everyone their company interacts with—from the farmers who grow their lavender to the customers who use their products—are treated fairly and with respect.
As suggested by The Great Law of the Iroquois, Seventh Generation strives to act with the knowledge that their business belongs to a larger system in which everything is interconnected, and that everything they do affects everything else.
Seventh Generation believes that the best way to ensure that they live up to their aspirations is to be completely transparent about their business and product practices. You should expect to see all of Seventh Generation's values and principles in everything they make, say, and do. It’s really that simple.
Influence Beyond Their Size
Seventh Generation is determined to inspire others through innovation, education, and interaction. Seventh Generation proudly donates 10% of their profits to support organizations that work for positive change.
Ingredients + Science
"We've learned a lot over the past 25 years, and some of our greatest teachers have been plants."
Seventh Generation formulates using the precautionary principle: if an ingredient has a suspected risk of causing harm to the public or to the environment, they don't use it.
Three cheers for plant power! Seventh Generation products, made with plant-based ingredients, are super effective yet designed to be gentle.
Green chemistry is more than innovative. It can truly help clean up and protect our world.
About Seventh Generation
Making a Difference
Seventh Generation believes their products are healthy solutions for the air, surfaces, fabrics, pets and people within your home–and for the community and environment outside of it. As a pioneer in corporate responsibility, they want their products to make a difference—from their development through to their production, purchase, use, and disposal. Seventh Generation is always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. They believe it is their responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet.
John Replogle (rep-luh-gul) joined Seventh Generation in March of 2011. He comes to Seventh Generation from Burt’s Bees, the leading Earth-friendly, natural personal care products company, where he served starting in January 2006 as President and Chief Executive Officer. Prior to Burt’s Bees, John spent three years at Unilever, where he managed the skin care division and helped to launch the Real Beauty campaign for Dove and establish the Dove Self-Esteem Fund.
John’s commitment to conscious consumerism and the triple bottom line factored heavily into his decision to join the Seventh Generation team.
“Business is one of the most powerful instruments for meaningful change on our planet. I believe we’ve only just begun to explore the possibilities inherent in our products, our mission, and ourselves. It will be a privilege to build on Seventh Generation’s 23-year legacy and commitment to the Great Law of the Iroquois Confederacy: In our every deliberation, we must consider the impact of our decisions on the next seven generations.”
An avid outdoorsman, John will be right at home among the lakes, hills, and hiking trails of the Green Mountain State. In fact, his new role at Seventh Generation marks a return to his New England roots where he was raised and educated—first at Dartmouth College, where he earned a B.A. in History, and later, as an MBA student and graduate of Harvard Business School.
A father of four, John and his wife Kristin count Seventh Generation liquid laundry detergent among their favorite products.