Xyience: Pronounced z'eye-ence or zy-ince
Xenergy: Pronounced zen-ergy
Established in 2004 in Las Vegas, Nevada, as a sports nutrition and supplement company. In 2006 the company launched its energy drink, Xenergy. Alliances Xyience secured a multiyear sponsorship agreement with the Ultimate Fighting Championship. The world's leading mixed martial arts organization, the UFC has a presence in more than 100 countries worldwide. The Xyience brand reaches upwards of 9 million viewers through the UFC's Pay-Per-View broadcasts.