SmartyPants - Masters Complete Women 50+ Multivitamin - 120 Gummies
SmartyPants Masters Complete Women 50 Plus Multivitamin is more than a multivitamin. The things you’ve done. Run a board meeting. Coached a soccer game. Thrown shade with a smile on your face. You have experience and are a force to be reckoned with. They think that’s pretty incredible, so work it. Own it. Master it. SmartyPants Masters Complete Women 50 Plus Multivitamin also contains
- Omega 3s
No Junk in These Gummies!
- No Synthetic Colors
- No Artificial Sweeteners
- No Artificial Flavors
- No Artificial Preservatives
- No High Fructose Corn Syrup
- No GMOs
- No Gluten
- No Wheat
- No Eggs
- No Peanuts
- No Soy
- No Dairy
SmartyPants Masters Complete Frequently Asked Questions
What Makes Masters Complete Different?
You've mastered it all – from the office, to Bikram Yoga, to growing the best tomatoes your community garden has ever seen. You've amassed a collection of World's Greatest mugs, Best Boss baseball caps, and 1st place gardening trophies. At SmartyPants, they never want to be left behind, so they sat down with leading experts in nutritional and preventative health for a masterclass in all things 50+.
SmartyPants Masters Complete is more than a multivitamin– it's a premium gummy vitamin that delivers 14 essential nutrients, lutein and zeaxanthin for brain health and clinically-proven eye health, CoQ10, and omega 3 EPA and DHA fatty acids, all in one.
Ingredients matter, so they've upgraded their Masters Complete gummies by adding clinically-proven doses of FloraGLO Lutein and OPTISHARP Zeaxanthin sourced from marigolds to help enhance visual performance and help reduce the effects of aging on the eye.
SmartyPants are the only gummy vitamin to offer lutein and zeaxanthin at the clinical doses.
Lutein and zeaxanthin has been clinically-proven to increase macular pigment optical density (MPOD) and help protect the eye from harmful blue light. Lutein also helps support cognitive function over time as you age.
FloraGLO Lutein is the most clinically researched lutein brand worldwide and was the chosen lutein brand used by the National Eye Institute (NEI) in the landmark AREDS2 study.
Rather than include 100% of 100 different nutrients, they focused on the nutrients that are hardest for some men and women over the age of 50 to get consistently through diet alone. Like all SmartyPants products, they use the premium form of ingredients that can be readily absorbed by the body whenever possible: folate as methylfolate, vitamin B12 as methylcobalamin, vitamin D as D3, vitamin K2 as MK7.
SmartyPants' delicious taste is no joke either; their gummies taste so good, you'll actually look forward to taking your vitamins day after day.
Like all their products, SmartyPants Masters Complete is non-GMO, contains no synthetic colors or artificial flavors, sweeteners, or preservatives, and is gluten and allergen-free. SmartyPants' Meg-3â fish oil comes from sustainable stocks of wild-caught small fish. Each batch is third-party lab tested for purity and potency, so you can be sure what you read on their label is what you get in their product.
By combining a full daily multivitamin with omega 3 fish oil, SmartyPants can make staying in tip-top shape just a little bit easier by saving you time, money, and peace of mind.
What Nutrients are Most Important for Men and Women Over 50? Do I Need a Supplement?
It's no secret their bodies change as they get older – metabolism can slow, appetite may change, and the digestive system may produce less of the necessary fluids to break down foods. For women, menopause marks a particularly significant physiological change as reproductive hormones naturally decline.
As with all age groups, the nutrients most important for men and women over 50 largely depend on their unique nutritional profile, metabolism, and diet. Consult your healthcare practitioner to determine the right supplementation plan for you.
That being said, there are a few key nutrients that can help keep you at the top of the hill, not over it.
- Vitamin B12
Vitamin B12 helps the body turn food into energy and maintains the nervous system. B12 is a naturally large molecule and it requires adequate stomach acid to be absorbed. Stomach acid production naturally declines with age.
- Vitamin D3
Contrary to what its name may suggest, vitamin D3 is actually a hormone the body can synthesize from sunlight. As they age, their skin becomes less efficient at producing vitamin D3. This, combined with the fact that more and more people are wearing protective sunscreen and spending less time in the sun, makes getting vitamin D3 from dietary sources even more important. Vitamin D helps regulate calcium absorption and helps promote strong, healthy bones and teeth.
- Vitamin B6
According to the CDC's 2012 Second Nutritional Report, vitamin B6 is the #1 most common nutritional deficiency in the USA across all age groups, with 10.5% of the population deficient. Vitamin B6 is involved in over 200 biochemical reactions in the body, so its nutritional importance cannot be understated.
Fiber can be broken into two broad categories: insoluble and soluble fiber, and most foods contain both. Insoluble fiber – think celery, seeds, those stringy things that always get in the way of maximum banana enjoyment – keeps the digestive tract running smoothly and regularly. Soluble fiber – think beans, peas, oats – acts as a prebiotic to feed to beneficial bacteria in your gut and binds to cholesterol and sugar, slowing their absorption into the blood stream and promotes healthy blood sugar levels and appetite.
The Institute of Medicine recommends 30 grams and 21 grams of fiber per day for men and women age 51 or older, respectively. The process of refining grains, however, removes much of the nutrient and fiber content from the food. While the nutrients can be added back through enrichment, fiber cannot. The popularity of refined grains and processed foods can make getting enough fiber every day more difficult for some.
You know that saying – the heart wants what the heart wants? Well, a lot of the time, the heart wants that filet mignon steak with fries for lunch.
So, yeah, what the heart wants may not always be so great for it. One nutrient that can help you take care of your heart is CoQ10. Although their bodies can synthesize CoQ10 on their own, production naturally declines as you age. While there is no recommended dietary allowance (RDA) for CoQ10 right now, studies suggest that 30 – 100 mg of CoQ10 per day can help support cardiovascular health.
Heart health is a pretty big deal, so check with your doctor or healthcare provider to see if CoQ10 supplementation is right for you.
How Much Lutein and Zeaxanthin Should I Get Per Day? What Foods Are They Found In?
Here's a riddle for you. What are three words that strike fear into any meat lover's heart?
The answer: Eat your greens.
Well, turns out that tried and true platitude your parents told you at every meal is right – at least when it comes to lutein and zeaxanthin.
While there is no recommended dietary allowance (RDA) for either of these critical nutrients yet, most recent clinical studies show health benefits at 10 mg of lutein and 2 mg of zeaxanthin per day for adults 18+. Additional studies suggest a daily intake of 6 mg lutein and 1 mg zeaxanthin for children 2 – 18.
Average lutein and zeaxanthin consumption across the world.
Most Americans only get 0.8 – 1.1 mg of lutein and zeaxanthin from their diet alone. Here's a list of the combined amounts of lutein and zeaxanthin in natural foods:
- Kale (cooked) – 23.8 mg / cup
- Spinach (cooked) – 20.4 mg / cup
- Collard Greens (cooked) – 14.6 mg / cup
- Turnip Greens (cooked) – 12.2 mg / cup
- Broccoli (cooked) – 1.6 mg / cup
- Green Beans (cooked) – 0.8 mg / cup
- Eggs – 0.3 mg / 2 large eggs
What's Your Lutein Level?
The measure of the amount of lutein and zeaxanthin in your eyes is called macular pigment optical density, or MPOD. Low MPOD means less protection from excess blue light.
Talk to your eye care professional about a quick and easy test to measure your MPOD†.
What's the Big Deal with Lutein and Zeaxanthin? Why are They Important?
When it comes to lutein and zeaxanthin, two big questions may come to mind: What are they and what do they do?
Long story short: lutein and zeaxanthin are two carotenoids that help support eye health, enhance visual performance, and help protect the eye from overexposure to damaging blue light, often associated with LED screens.
Now that they have your attention, let's get down to the nitty gritty of how lutein and zeaxanthin promote healthy vision.
Located near the center of the retina is an area known as the macula. The pigment in the macula is primarily composed of 3 carotenoids – lutein, zeaxanthin, and meso-zeaxanthin isomers.
SmartyPants' bodies cannot synthetize lutein or zeaxanthin, so these carotenoids must be obtained from food or supplements.
Meso-zeaxanthin is created from metabolizing lutein and is not obtainable from dietary sources. In other words, lutein does double duty, acting as a nutrient itself and acting as the raw material for the synthesis of meso-zeaxanthin.
So what about the macular pigment – how is connected to eye health and visual performance?
The thickness and density of the macular pigment is called the macular pigment optical density (MPOD). The thicker and denser the macular pigment, the better your visual acuity, i.e. your ability to see clearly and in fine detail.
This includes glare recovery, sensitivity to bright lights, contrast sensitivity, and visual processing speed. The macular pigment acts as internal sunglasses for the eyes, absorbing and filtering blue light, the most damaging spectrum of visible light, that is emitted by LED screens on computers, cell phones, tablets, televisions, and etc.
At 10 mg and 2 mg daily, lutein and zeaxanthin are clinically-proven to increase MPOD.
Lutein is also able to cross the blood brain barrier and is the predominant carotenoid found in the brain. Strong emerging science suggests that lutein may serve as a safe and natural support for cognitive function, especially as you age. Lutein is also an important nutrient for brain development and may provide antioxidant protection for the brain.
With 60% of Americans spending more than 5 hours a day on digital devices, it has become increasingly important to get lutein and zeaxanthin in your daily diet.
That's why they include FloraGLO Lutein and OPTISHARP Natural Zeaxanthin in their Masters Complete and Teen Complete products – and they hope to add it to many more of their formulas in the future.
SmartyPants Masters Complete is the only gummy vitamin with clinically-proven doses of lutein and zeaxanthin.
SmartyPants' Teen Complete product contain 6 mg and 1 mg of lutein and zeaxanthin respectively for a safe and efficacious dose for those under 18 years of age.
At SmartyPants, they know ingredients matter – that's why they use the best of the best whenever possible. SmartyPants chose to use FloraGLO Lutein because it is the most clinically researched lutein brand worldwide and was the chosen lutein brand used by the National Eye Institute (NEI) in the landmark AREDS2 study.
SmartyPants know they have to earn your trust, so that's why they work hard to create the best possible product they can. If you have any questions regarding lutein or zeaxanthin, please don't hesitate to ask!
Where Does Blue Light Come From? Why is it Bad for My Eyes?
Blue light is everywhere. And they mean everywhere. The sun, your kitchen lightbulbs, and your cell phone all emit blue light. Digital devices, however, emit blue light in significantly high concentrations than natural sources of light. Coupled with the fact that they are spending more time on more digital devices each day, their eyes are more vulnerable to potential damage from blue light than ever before.
Nearly every light source – whether natural or artificial – emits blue light. It's everywhere and it's unavoidable.
To understand blue light, it's important to understand how visible light is measured. Visible light is part of something called the electromagnetic spectrum. The electromagnetic spectrum is a set of waves measured in nanometers (nm) and classified by wavelength. Think of it as a ladder. At the bottom of the ladder are high energy waves such as ultraviolet light and x-rays (0.01 to 360 nm). In the middle of the ladder are waves they call visible light (380 nm to 760 nm). At the top of the ladder are low energy waves such as radio waves, micro waves, and infrared waves (760 nm and up).
Visible light is the portion of the electromagnetic spectrum detected by the human eye. This portion of the electromagnetic spectrum is where color enters their life.
Waves below 380 nm are absorbed by your lens and cornea, so they do not usually reach the back of your retina where your macular pigment and photoreceptors are located. Waves from 500 nm and up – think your greens, yellows, oranges, and reds – are less energetic and therefore cause less damage to your eyes.
Blue light, on the other hand, runs between 380 to 500 nm wavelengths. So blue light lives in an awkward spot on the electromagnetic spectrum – it's not energetic enough to be filtered out but it is energetic enough to cause damage to your eyes, specifically your macular pigment.
Of all the colors in the light spectrum, blue is the hardest on your eyes.
While it's impossible to completely avoid exposure to blue light, help protect your eyes from its damaging effects by getting plenty of lutein and zeaxanthin in your diet, either from foods like spinach, eggs, broccoli, red and yellow peppers, and corn or from high-quality supplements like SmartyPants Masters Complete and Teen Complete.
The SmartyPants Story & Mission
All for One. One for All. It's All Good.
From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to their collective well-being.
"SmartyPants saw an opportunity to help us all be a bit healthier, to help their fellow humans—be they employees, customers, partners, investors or grant recipients—and to have a lot of fun along the way. That way they all profit." -Courtney & Gordon, CoFounders & CoCEOs of SmartyPants Vitamins
The Good Gummy
At SmartyPants, they're all about simplifying health. SmartyPants' gummy obsession started because they believed that the very best vitamins are all in one: premium ingredients delivered in a delicious package and sold at a fair price. SmartyPants combine nutrients like omega 3 EPA and DHA fatty acids and vitamin D3 with a full multivitamin to save you money, time, and peace of mind.
The people they care most about take these gummies, so they wake up every day trying to make them better and better. That's why all SmartyPants are non-GMO, allergen-free, and made with eco-friendly ingredients. They contain no synthetic colors or artificial flavors or sweeteners, and each batch is third-party lab tested for purity and potency.
SmartyPants' goal, good health for the real world. All of it.
SmartyPants' Core Values
You should know. You have a right to know what it is you are feeding yourself and those you care about most.
SmartyPants have an obligation. SmartyPants have a legal and moral responsibility to tell you exactly what their products contain, and to do their utmost to ensure that their products contain exactly what they tell you they do.
That is the front line of transparency for us as a company. SmartyPants get it that a lot of companies are talking about transparency at the moment, and that's a good thing. They should. People should demand that of the brands they give their trust to. In that spirit, they are going to do their best to furnish you with all the information they can, in a way that doesn't require a PhD, about their process and their product. At the same time they are safeguarding, through careful attention and testing, that what goes out in the bottle is what they say it is, and that it is safe, pure and healthy.
SmartyPants want you to hear what's in their products, see where they come from, know why they put them there, and understand why they leave certain things out. Because they want you to question. SmartyPants want you to know. And they believe that when you understand why they've made the choices that they have, they'll have earned your trust.
"Excellence means when a man or woman asks of himself more than others do."
Though the term is defined many other ways, this is the form of excellence that they at SmartyPants aspire to. A quality that does not seek to denigrate their peers but instead pushes them to be better by demanding something better of ourselves.
SmartyPants do not want a world where they are in the minority; making eco-friendly, sustainable products, providing nutrient grants to those in need, choosing only the best ingredients for their customers. SmartyPants make these choices because they believe they should be the norm, and they hope by setting that expectation for ourselves others might follow. SmartyPants hope that by maintaining such standards, others will see that it can be done.
SmartyPants' conflict, you see, is not with their competitors – it is with the status quo.
For us, excellence is not about who reaches the top first and holds it longest – it's about who blazes the trail and makes it possible for the rest of us to find their way. This is the excellence they admire in others and the excellence they expect of ourselves.
In the popular imagination, "transformation" as a concept seems to have become limited to personal transformation – a change from poor to wealthy, from miserable to happy. And while there is nothing necessarily wrong with these goals, they are not the types of transformation that SmartyPants is most concerned with.
SmartyPants value the transformation of a person becoming less preoccupied with themselves and more interested in those around them. This is not to say that they believe people are generally selfish or that they should neglect themselves in favor of others. SmartyPants believe the opposite – that when people are in poor health, their natural impulse to care for others becomes impaired. Pain – whether it's chronic or fleeting, searing or dull, mild or wild – is infinitely distracting. The only way out is to tend to their own health so that they can then give quality attention to others.
SmartyPants' mission at SmartyPants is to make it a heck of a lot easier for you to do both. Here's how.
For every bottle of SmartyPants sold, they make a 1-for-1 nutrient grant to Vitamin Angels. With one act, you give yourself key nutrients helpful in reaching optimum health, and give the same to someone else. You get and you give. Each bottle is a little act of transformation – helping transform not only yourself into a healthy, happy person, but also into someone who can extend that same gift to countless others.