OXO - Good Grips Stainless Steel Toothbrush Organizer
The OXO Good Grips Stainless Steel Toothbrush Organizer is an elegant solution for storing and protecting up to four toothbrushes and a full tube of toothpaste. The wide-angled opening of OXO Good Grips Stainless Steel Toothbrush Organizer makes it easy to access contents inside, while rings inside the Organizer keep toothbrushes steady and upright. The internal divider in OXO Good Grips Stainless Steel Toothbrush Organizer accommodates toothbrushes with large ergonomic handles and can easily be removed for cleaning. Air vents on the top of OXO Good Grips Stainless Steel Toothbrush Organizer and bottom help toothbrushes dry after use.
OXO Good Grips Stainless Steel Toothbrush Organizer Highlights:
- Top and bottom vents allow brushes to dry
- Hold 4 or more toothbrushes and a full tube of toothpaste
- Accommodates oversized handles
- Flexible fins help separate brushes
OXO began with a few simple questions - Why do ordinary kitchen tools hurt your hands? Why can't there be wonderfully comfortable tools that are easy to use?
The man who asked these questions was Sam Farber, an entrepreneur in the housewares industry. Noticing that his wife Betsey was having difficulty gripping ordinary kitchen tools due to a slight case of arthritis in her hands, he saw an opportunity to create more comfortable cooking tools that would benefit all users. Sam came out of retirement and approached the design firm Smart Design with that challenge. As part of the initial research that included talking with consumers, chefs and retailers, Patricia Moore, a noted gerontologist, was brought on board to help understand the needs of users with special needs.
After hundreds of models, dozens of design iterations, and extensive research, OXO was born. In 1990, the first group of 15 OXO Good Grips kitchen tools was introduced to the U.S. market. These ergonomically-designed, transgenerational tools set a new standard for the industry and raised the bar of consumer expectation for comfort and performance.
Today, OXO offers over 850 products covering many areas of the home. Each was developed based on the concept of Universal Design (also known as Inclusive Design), a philosophy of making products that are usable by as many people as possible. The concept of Universal Design makes room for all users by taking as many needs as possible into consideration in the design process. For OXO, it means designing products for young and old, male and female, left- and right-handed and many with special needs. Today, OXO is recognized globally by many prestigious institutions, including Harvard Business School and the Royal College of Arts, as an example of how a well-executed Universal Design philosophy not only creates products that are beneficial to end users but is a sensible business model. OXO products have won numerous design awards and are included in the permanent collections of many museums worldwide.
Today, OXO continues to be dedicated to providing innovative solutions that ease everyday tasks.
Have you ever seen a single glove on the street and wondered who lost it? We have too. As a reminder of the different hands our products need to comfortably fit - large, small, male, female, young, old and in between, OXO employees collect lost gloves around New York City and around the world. These gloves are prominently displayed at our office.
OXO was founded in 1990 on the philosophy of Universal Design, which means the design of products usable by as many people as possible. It is important to note that Universal Design does not mean designing products fully usable by everybody, since there is no product that can truly fulfill the needs of all users. But when all users' needs are taken into consideration in the initial design process, the result is a product that can be used by the broadest spectrum of users. In the case of OXO, it means designing products for young and old, male and female, left- and right-handed and many with special needs.
Universal Design can be found everywhere: buildings with access for all instead of a separate entrance for people with disabilities, unisex facilities where men or women have a place to attend to a child's needs, and graphics on signs that can be recognized and understood by anyone, regardless of language.
At OXO, living by Universal Design principles gives us an opportunity to see things from a different perspective. The goal of making products more usable forces us to first identify problems and inefficiencies of existing products (including our own), not only in terms of comfort, but performance as well. This gives us the foundation to meet our commitment of making only products that offer tangible improvements. Each year, OXO introduces more than 50 products. Many of these products take more than two years to develop. In fact, a few of the products never make it to the market because they fail to meet the OXO criteria.
For OXO, the principles of Universal Design mean a salad spinner that can be used with one hand; liquid measuring cups that can be read from above without bending over; kettles with whistle lids that open automatically when tipped to pour; and tools with pressure-absorbing, non-slip handles that make them more efficient.