Tom's of Maine - Natural Toothpaste Sensitive Fluoride-Free Wintermint - 4 oz. (113 g)
Tom's of Maine uses the same FDA-allowed, maximum strength ingredient to fight tooth sensitivity as the leading brand. Tom's sources naturally occurring nitrate ore for their active ingredient Potassium Nitrate, clinically proven to help reduce and relieve your painful sensitivity caused by exposed dentin on the surface of your teeth.
- Fights tooth sensitivity
- Helps reduce tooth sensitivity
- All natural
Inspired by Nature
Tom's of Maine was founded with the belief that "both human beings and nature have inherent worth and deserve our respect." Ask their employees and you'll soon find that many of them don't just respect the natural world - they love it. They are a company of kayakers and campers, hikers and mountain bikers and parents who poke around in tidal pools and take walks in the forest with their kids.
That's why caring for the environment is something they have focused on since 1970. This value comes to life in the way they select ingredients, their manufacturing practices at their Sanford, Maine plant, and the packaging they use.
"The ingredients inside your natural personal care products matter, and we believe that you have a right to know what they are, what purpose they serve, the natural source they come from and how are they are made. You want to choose the products that you consider to be the best for your wellbeing, your community, and your planet, and we want to support you in making an informed decision."
- Joanne Murphy. Stewardship Committe Leader
Tom's knows you care about the ingredients in their products. They have shared their purpose and source since 1981 - first on their product packaging and now on their website. Tom's Stewardship Model defines their view of natural, sustainable, and responsible, and guides you through the process of ingredient sourcing and formula creation.
"When Tom and Kate Chappell, our cofounders, mixed up their first batches of products, they used a Kitchen Aid mixer. We've come a long way since then! Today, many of our products are made at our manufacturing facility right here in Sanford, Maine. We constantly strive to improve our sustainability practices at every level of our operations."
- Brian Peaody, Tom's of Maine Fulfillment Team Leader
Tom's knows you want to lighten your own footprint and it inspires them. Since 1970, the sustainability of their practices is something they've seriously considered. Examples of their progress include:
Since 2006, 100% of the electricity they use at their manufacturing facility has been offset by investing in wind energy credits supplied by Green-e
Their manufacturing facility and warehouse uses sensor-controlled fluorescent energy-saving fixtures
Tom's recycles toothpaste tubes, cardboard, folding cartons, mixed paper and even challenging items like shrink wrap
Tom's of Maine History
In 1968, Tom and Kate Chappell left Philadelphia, where Tom worked for an insurance company, and moved to rural Kennebunk, Maine. As part of their goal to simplify their lives, they sought out natural, unprocessed foods and, unadulterated products.
Unable to find natural personal care options for themselves and their children, in 1970 Tom and Kate decided to create and sell their own. They began with a $5,000 loan from a friend and the philosophy that their products would not harm the environment.
From this small start, Tom's of Maine grew and developed into a different kind of company, one based on the belief that people and nature deserve respect. Over the years their product line moved from non-phosphate laundry detergent to natural personal care products such as the first natural toothpaste (1975) and deodorant (1976).
They've grown in size and in 2006, became part of the Colgate-Palmolive Company. But their simple, direct approach hasn't changed one bit: they listen to what their customers want (and don't want) in their products, they learn how it can be done, and respond with effective natural, sustainable and responsible solutions.