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Natural Toothpaste Sensitive Fluoride-Free Wintermint - 4 oz.Tom's of Maine

Item #: 67810
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DROPPED: Tom's of Maine - Natural Toothpaste Sensitive Fluoride-Free Wintermint - 4 oz.
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100-natural Icon100% Natural
artificial-colors-free IconArtificial Colors Free
phthalate-free IconPhthalate-Free
eco-friendly IconEco Friendly
gluten-free IconGluten-Free
kosher IconKosher
cruelty-free IconCruelty-Free
paraben-free IconParaben-Free
vegetarian IconVegetarian
no-artificial-sweeteners IconNo Artificial Sweeteners
preservatives-free IconPreservatives Free
artificial-flavors-free IconArtificial Flavors Free
triclosan-free IconTriclosan Free


Tom's of Maine
4 oz.
Item #
Ship Weight
0.30 Lb(s)


    Tom's of Maine - Natural Toothpaste Sensitive Fluoride-Free Wintermint - 4 oz. (113 g)

    Tom's of Maine uses the same FDA-allowed, maximum strength ingredient to fight tooth sensitivity as the leading brand. Tom's sources naturally occurring nitrate ore for their active ingredient Potassium Nitrate, clinically proven to help reduce and relieve your painful sensitivity caused by exposed dentin on the surface of your teeth.

    • Fights tooth sensitivity
    • Helps reduce tooth sensitivity
    • All natural

    Inspired by Nature
    Tom's of Maine was founded with the belief that "both human beings and nature have inherent worth and deserve our respect." Ask their employees and you'll soon find that many of them don't just respect the natural world - they love it. They are a company of kayakers and campers, hikers and mountain bikers and parents who poke around in tidal pools and take walks in the forest with their kids.

    That's why caring for the environment is something they have focused on since 1970. This value comes to life in the way they select ingredients, their manufacturing practices at their Sanford, Maine plant, and the packaging they use.

    "The ingredients inside your natural personal care products matter, and we believe that you have a right to know what they are, what purpose they serve, the natural source they come from and how are they are made. You want to choose the products that you consider to be the best for your wellbeing, your community, and your planet, and we want to support you in making an informed decision."
    - Joanne Murphy. Stewardship Committe Leader

    Tom's knows you care about the ingredients in their products. They have shared their purpose and source since 1981 - first on their product packaging and now on their website. Tom's Stewardship Model defines their view of natural, sustainable, and responsible, and guides you through the process of ingredient sourcing and formula creation.

    "When Tom and Kate Chappell, our cofounders, mixed up their first batches of products, they used a Kitchen Aid mixer. We've come a long way since then! Today, many of our products are made at our manufacturing facility right here in Sanford, Maine. We constantly strive to improve our sustainability practices at every level of our operations."
    - Brian Peaody, Tom's of Maine Fulfillment Team Leader

    Priority: Sustainability
    Tom's knows you want to lighten your own footprint and it inspires them. Since 1970, the sustainability of their practices is something they've seriously considered. Examples of their progress include:

    • Since 2006, 100% of the electricity they use at their manufacturing facility has been offset by investing in wind energy credits supplied by Green-e
    • Their manufacturing facility and warehouse uses sensor-controlled fluorescent energy-saving fixtures
    • Tom's recycles toothpaste tubes, cardboard, folding cartons, mixed paper and even challenging items like shrink wrap

    Tom's of Maine History

    In 1968, Tom and Kate Chappell left Philadelphia, where Tom worked for an insurance company, and moved to rural Kennebunk, Maine. As part of their goal to simplify their lives, they sought out natural, unprocessed foods and, unadulterated products.

    Unable to find natural personal care options for themselves and their children, in 1970 Tom and Kate decided to create and sell their own. They began with a $5,000 loan from a friend and the philosophy that their products would not harm the environment.

    From this small start, Tom's of Maine grew and developed into a different kind of company, one based on the belief that people and nature deserve respect. Over the years their product line moved from non-phosphate laundry detergent to natural personal care products such as the first natural toothpaste (1975) and deodorant (1976).

    They've grown in size and in 2006, became part of the Colgate-Palmolive Company. But their simple, direct approach hasn't changed one bit: they listen to what their customers want (and don't want) in their products, they learn how it can be done, and respond with effective natural, sustainable and responsible solutions.


    Adults and children 12 years of age and older apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.

    Children under 12 years of age: consult a dentist or physician.


    Active Ingredients                   Purpose
    Potassium nitrate 5%                  Tooth desensitizer

    Inactive ingredients
    sorbitol, water, hydrated silicas, xylitol, glycerin, organic Aloe barbadensis leaf juice, natural flavors, sodium lauryl sulfate, cocamidopropyl betaine, xanthan gum, titanium dioxide.


    When using this product, do not use longer than 4 weeks unless recommended by a dentist or physician.

    Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist.


    Tom's of Maine

    The concept of natural personal care—products made without artificial or animal ingredients or chemicals—is one whose time has come. Tom's of Maine has been at the forefront of this innovative idea since their founding in 1970, and thanks to this early leadership, today it is the number one natural care brand, with nearly 200 employees and 90 oral and body care products found at more than 40,000 retail outlets across the country and world.


    Reviews (35)

    4.5 out of 5 stars
    35 Reviews
    5 Stars
    4 Stars
    3 Stars
    2 Stars
    1 Stars

    100% 35 of 35 reviewers would recommend this product to a friend.

    By (Webster, NY)

    Helps my sensitive teeth and gums

    Was this review helpful?

    • YES: 1
    • NO: 0
    By (Plattsburg, MO)

    So thankful to find a product that I can use and that helps with the constant sensitivity. AND the great sale just made it better.

    Was this review helpful?

    • YES: 1
    • NO: 0
    By (Port Orange, FL)

    Nice refreshing taste. After using this for several months I have some sensitivity returning to some spots so not sure how effective it is long term. Was hoping for a stronger alternative to the mainstream chemical brands

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    • YES: 0
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    By (Gainesville, FL)

    Great fresh wintermint taste and even better, Tom's of Maine is just naturally good for people for sensitive teeth and gums and their Sensitive Formula is just icing on the cake. I highly recommend this toothpaste:)

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    • YES: 0
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    By (Half Moon Bay, CA)

    NO FLouride! Helps with those sensitive teeth issues.

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    • YES: 0
    • NO: 0


    The products and the claims made about specific products on or through this site have not been evaluated by or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.
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