All for One. One for All. It's All Good.
From the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to their collective well-being.
"SmartyPants saw an opportunity to help them all be a bit healthier, to help their fellow humans - be the employees, customers, partners, investors or grant recipients and to have a lot of fun along the way. That way they all profit." -Courtney & Gordon, CoFounders & CoCEOs of SmartyPants Vitamins
The Good Gummy
At SmartyPants, they're all about simplifying health. SmartyPants' gummy obsession started because they believed that the very best vitamins are all in one: premium ingredients delivered in a delicious package and sold at a fair price. SmartyPants combines nutrients like omega 3 EPA and DHA fatty acids and vitamin D3 with a full multivitamin to save you money, time, and peace of mind.
The people they care most about take these gummies, so they wake up every day trying to make them better and better. That's why all SmartyPants are non-GMO, allergen-free, and made with eco-friendly ingredients. They contain no synthetic colors or artificial flavors or sweeteners, and each batch is third-party lab tested for purity and potency.
SmartyPants' goal, good health for the real world. All of it.
SmartyPants' Core Values
You should know. You have a right to know what it is you are feeding yourself and those you care about most.
SmartyPants has an obligation. They have a legal and moral responsibility to tell you exactly what their products contain, and to do their utmost to ensure that their products contain exactly what they tell you they do.
That is the front line of transparency for them as a company. SmartyPants gets it that a lot of companies are talking about transparency at the moment, and that's a good thing. They should. People should demand that of the brands they give their trust to. In that spirit, they are going to do their best to furnish you with all the information they can, in a way that doesn't require a PhD, about their process and their product. At the same time they are safeguarding, through careful attention and testing, that what goes out in the bottle is what they say it is, and that it is safe, pure and healthy.
SmartyPants wants you to hear what's in their products, see where they come from, know why they put them there, and understand why they leave certain things out. Because they want you to question. SmartyPants wants you to know. And they believe that when you understand why they've made the choices that they have, they'll have earned your trust.
"Excellence means when a man or woman asks of himself more than others do."
Though the term is defined many other ways, this is the form of excellence that the people at SmartyPants aspire to. A quality that does not seek to denigrate their peers but instead pushes them to be better by demanding something better of ourselves.
SmartyPants does not want a world where they are in the minority; making eco-friendly, sustainable products, providing nutrient grants to those in need, choosing only the best ingredients for their customers. They make these choices because they believe they should be the norm, and they hope by setting that expectation for ourselves others might follow. SmartyPants hopes that by maintaining such standards, others will see that it can be done.
SmartyPants' conflict, you see, is not with their competitors – it is with the status quo. For them, excellence is not about who reaches the top first and holds it longest – it's about who blazes the trail and makes it possible for the rest of them to find their way. This is the excellence they admire in others and the excellence they expect of themselves.
In the popular imagination, "transformation" as a concept seems to have become limited to personal transformation – a change from poor to wealthy, from miserable to happy. And while there is nothing necessarily wrong with these goals, they are not the types of transformation that SmartyPants is most concerned with.
SmartyPants values the transformation of a person becoming less preoccupied with themselves and more interested in those around them. This is not to say that they believe people are generally selfish or that they should neglect themselves in favor of others. SmartyPants believes the opposite – that when people are in poor health, their natural impulse to care for others becomes impaired. Pain – whether it's chronic or fleeting, searing or dull, mild or wild – is infinitely distracting. The only way out is to tend to their own health so that they can then give quality attention to others.
Their mission at SmartyPants is to make it a heck of a lot easier for you to do both. Here's how.
For every bottle of SmartyPants sold, they make a 1-for-1 nutrient grant to Vitamin Angels. With one act, you give yourself key nutrients helpful in reaching optimum health, and give the same to someone else. You get and you give. Each bottle is a little act of transformation – helping transform not only yourself into a healthy, happy person, but also into someone who can extend that same gift to countless others.