The Naturalmax brand began as a product line of the kal brand in approximately 1993, with a focus on diet products (with a unique diet plan) as well as energy and women's health products. The NaturalMax brand uses tablets, softgels, capsules and liquids, depending on the most desired form for the particular product. After the acquisition of KAL/Naturalmax, Nutraceutical established Naturalmax as a separate brand in order to bring special focus to the Naturalmax product line. Naturalmax recently launched the innovative diet product skinny fast, based on five popular ingredients, as well as another diet product, Carb-X. The packaging of Naturalmax products includes the distinctive and recently revised Naturalmax logo.