NOW Foods - Astaxanthin 4 mg - 90 Softgels
NOW Foods Astaxanthin is a naturally occurring carotenoid that, because of its unique structure, provides a wide range of antioxidant benefits. Because NOW Foods Astaxanthin is able to cross the blood-brain barrier, it can deliver potent antioxidant protection directly to the brain and nervous system. Scientific studies have also demonstrated that NOW Foods Astaxanthin can help to support a healthy inflammatory response.
NOW Foods Astaxanthin 4 mg:
- Potent Carotenoid Antioxidant
- Healthy Inflammatory Response
- Sugar Free
- Gluten Free
- Wheat Free
- Diary Free
- Egg Free
- No Shellfish
- No Preservatives
What is Astaxanthin?
BioAstin Astaxanthin is a red-colored carotenoid (orange-red antioxidant plant pigment) that is derived naturally from Haematococcus algae grown in a protected environment in Hawaii. This amazing xanthophyll compound is naturally occurring in phytoplankton, algae, plants and a few fungi and bacteria. Although Astaxanthin is not as well known as other carotenoids, it is not a newcomer on the antioxidant scene. It was first discovered and extracted from lobsters in1938. Among carotenoids, Astaxanthin is one of the most powerful fat-soluble anti-oxidant compounds. It protects plants, animals, and humans from cellular damage caused by oxygen and free radical damage. In rat studies, it was shown to reduce photoreceptor (eye) cell damage caused by light exposure.
What is the difference between Astaxanthin and Beta-carotene?
Astaxanthin belongs to the same family of fat-soluble carotenoid molecules as the yellow/orange colored Beta-carotene. It differs from Beta-carotene in that its' molecular structure contains two additional oxygen groups in each ring structure. This gives it a deep red color and classifies it as a xanthophyll, with up to 10 times stronger free radical scavenging activity. Another difference is that, unlike Beta-carotene, Astaxanthin cannot be converted to Vitamin A in the human body.
How do I get Astaxanthin in my diet?
Astaxanthin and Beta-carotene must both be obtained from the diet, since our bodies do not produce them. Unless you’re a regular algae eater, the best dietary source of this carotenoid are seafoods such as lobster, shrimp, crab and salmon. The characteristic pink or red color of salmon and trout is reflective of the presence of Astaxanthin that they ingest from their diet. Wild Sockeye salmon may contain up to 40 mgs of this rich antioxidant per kilo of flesh. This fat-soluble carotenoid is stored in the muscle tissue of fish. It is used to protect the fatty acids and cellular membranes from oxidative stress caused by the highly aerobic activities inherent in their migratory habits. Salmon eggs are naturally loaded with Astaxanthin by design, in order to protect the developing life inside from UV light and oxidation caused by the environment of the waters they hatch in.
The Now Foods mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.
In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.
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- Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.
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Now Foods remains committed to it's original goal - to produce the highest quality nutritional herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.