Beauty Without Cruelty- Shampoo Volume Plus- 16 oz. (473 mL)
Beauty Without Cruelty Volume Plus Shampoo is a gentle, plant-based formula for fine, flat, thinning hair that thoroughly cleans while adding volume, fullness, and body. Beauty Without Cruelty uses nature's own conditioning jojoba and penetrating plant proteins combined with panthenol and biotin to strengthen and protect each hair strand. Special botanicals, vitamins, and pure organic aroma-therapeutic essential oils improve your hair’s look and texture.Your hair will feel naturally thicker and fuller. Gentle enough for daily use.
- Suitable for Vegans
- Gentle Enough for Daily Use
About Beauty Without Cruelty
Every once in a while, the human spirit is gripped by such intense passion and commitment that it changes the course of history. Such was the case with Kathleen Long and Lady Dowding, whose love and concern for animals altered the course of cosmetic history forever. What began as the philosophy of one small company eventually effected every major cosmetic house worldwide and set a new standard for consumers and manufacturers alike.
In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics.
After Katherine’s death in 1969, Beauty Without Cruelty almost closed its doors but Lady Dowding, a founding trustee, was determined to keep the company and its purpose alive. Lady Dowding, a warm, open-hearted person, was a charismatic leader and BWC continued to grow and influence others. In 1978, after tireless efforts, Lady Dowding appointed Joseph Piccioni as managing director of BWC. Joseph had considerable business experience and was dedicated to animal rights. He contributed his expertise, vision, and personal assets to develop BWC into one of the most sought-after cosmetic brands in Great Britain.
In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry’s leading brands. Later that year, a natural skin care line was developed to compliment the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace. Today, Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and aroma-therapeutic essential oils, and a full line of colour cosmetics to meet the needs of every woman.