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ADAM Superior Men's Multi - 180 SoftgelsNOW Foods

Item #: 104451
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NOW Foods - ADAM Superior Men's Multi - 180 Softgels
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NOW Foods
180 Softgel
Item #
Ship Weight
0.80 Lb(s)
2 Softgel(s)


Now Foods - ADAM Superior Men's Multi - 180 Softgels

Improved Health with ADAM Superior’s Multivitamins
As men get older, they tend to experience a decrease in energy, vigor, and physical ability. This is where the ADAM Superior Men’s Multivitamins come in. As the name implies, this supplement is designed solely for men. It contains ingredients that are known to help cover important nutritional gaps in the average man’s diet.

  • Boosts male libido and provides much-needed sexual energy
  • Easy absorbability
  • Backed by science through various clinical trials
  • Made of organic and natural ingredients that can boost male libido
  • Contains other ingredients that can improve general well-being
  • Dosage is 2 softgels daily for best results

The Benefits of Saw Palmetto
This supplement contains 160 milligrams of Saw Palmetto Extract. What this ingredient does is that it stops the breakdown of testosterone in the body. Studies also suggest that saw palmetto may possibly help increase the production of sperm thus it may also help in addressing issues on fertility or sterility. Other natural ingredients with bountiful health properties include plant sterols, lycopene, nettle root, and CoQ10.

Formulated to Target Men’s Needs
ADAM Superior Multis include an array of important vitamins and minerals. Vitamins include healthy doses of Vitamins A, B2, B6, C, D3, E and K! This multivitamin is also formulated to include a range of minerals meant to boost various physiological processes within the body. Some of these minerals include Biotin, which is known to support strong nails & hair; Calcium, known to strengthen bones and reduce the risk of osteoporosis; Magnesium, which supports healthy cardiovascular function, and plenty more!

Easy Absorbability
ADAM Superior Multis come on a softgel form. This makes the supplement easy to swallow, which can be a huge plus for those who hate downing pills. The softgels are strong, able to withstand stomach acid so that the contents of the capsule can reach the intestines, where the ingredients can be released. Through the intestines, the ingredients are absorbed into the bloodstream

Backed by Science
NOW supplements are made following good manufacturing practices to ensure that everything–from the plant to its people–uphold the virtues of the company to produce natural supplements that are reliable and effective.

Since so many multivitamins on the market contain too many filler ingredients, NOW Foods decided to craft a superior men's multi. Made with Saw Palmetto, Plant Sterols, Lycopene & CoQ10, this multi leaves more room for higher levels of nutrients needed to maintain optimum health. Plus, the softgel form makes it gentler and easier to swallow & absorb!

ADAM Superior Multi Benefits:

  • Fewer Filler Ingredients
  • Includes Saw Palmetto, Plant Sterols, Lycopene & CoQ10
  • Softgel Formulated for Gentler & Easier Absorption
  • Free of wheat, gluten, milk, egg, fish & shellfish

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.


As a dietary supplement, take 2 softgels daily with food.


Now Foods ADAM Superior Men's Multi - 180 Softgels
Supplement Facts
Serving Size: 2 Softgels
Servings Per Container: 90
Amount Per Serving %DV
Vitamin A [60% as Beta-Carotene (Betatene) and 40% as Retinyl Palmitate 10,000 IU 200 %
Vitamin C (from Calcium Ascorbate) 250 mg 417 %
Vitamin D-3 (as Cholecalciferol) 1,000 IU 250 %
Vitamin E (as d-alpha Tocopherol) 150 IU 500 %
Vitamin K (Menaquinone & Phytonadione) 80 mcg 100 %
Thiamine (Vit. B-1) (from Thiamine HCl) 25 mg 1667 %
Riboflavin (Vitamin B-2) 25 mg 1471 %
Niacin (Vitamin B-3) (as Niacinamide) 35 mg 175 %
Vitamin B-6 (from Pyridoxine HCl) 25 mg 1250 %
Folate (as Folic Acid) 400 mcg 100 %
Vitamin B-12
(as Cyanocobalamin and Methylcobalamin)
120 mcg 2000 %
Biotin 300 mcg 100 %
Pantothenic Acid
(Vitamin B-5) (from D-Calcium Pantothenate)
50 mg 500 %
Calcium (from Cal. Ascorbate, Aquamin F Red Algae Sea Minerals and D-Calcium Pantothenate) 55 mg 6 %
Iodine (from Potassium Iodide) 225 mcg 150 %
Magnesium (from Magnesium Citrate and Aquamin F Red Algae Sea Minerals) 25 mg 6 %
Zinc (from Zinc Glycinate)
(Amino Acid Chelate)
15 mg 100 %
Selenium (from Selenium Amino Acid Complex) 200 mcg 286 %
Copper (from Copper Glycinate)
(Amino Acid Chelate)
500 mcg 25 %
Manganese (from Manganese Glycinate) (Amino Acid Chelate) 2 mg 100 %
Chromium (from Chromium Chelavite) (Amino Acid Chelate) 120 mcg 100 %
Molybdenum (from Molybdenum Glycinate) (Amino Acid Chelate) 75 mcg 100 %
Potassium (from Potassium Chloride) 25 mg <1 %
Saw Palmetto Extract (Berry) (Serenoa repens) (min. 85% Fatty Acids) 160 mg *
Phytosterols (Plant Sterols) (with Beta-Sitosterol) 50 mg *
Nettle Root Extract (Urtica dioica) 50 mg *
Alpha Lipoic Acid 25 mg *
Choline (from Choline Bitartrate) 25 mg *
Grape Seed Extract (Vitis vinifera) 25 mg *
Inositol 10 mg *
CoQ10 (as Ubiquinone) 10 mg *
Lycopene (LYC-O-MATO) (from Natural Tomato Extract) 3 mg *
Lutein (FloraGLO) (from Marigold Flowers) 500 mcg *
*Daily Value Not Established
Other Ingredients: Softgel Capsule (bovine gelatin, glycerin, water, carob), Pumpkin Seed Oil, Sunflower Lecithin, Beeswax and Cinnamon (Cinnamomum cassia) (Bark), Oil 

Contains: soy.

Contains no: sugar, salt, yeast, wheat, gluten, milk, egg, shellfish or preservatives.


Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children.

Natural color variation may occur in this product.

Store in a cool, dry place after opening.

Please recycle bottle.


NOW Foods

Since 1968 NOW has been a leader in the natural products industry. Even when healthy foods and natural supplements weren’t mainstream, we’ve never wavered from our mission – to provide value in products and services that empower people to lead healthier lives.

As one of the natural products industry’s premier manufacturers, NOW owns and operates several manufacturing and distribution facilities in the United States and Canada. NOW is headquartered in Bloomingdale, Illinois, where our corporate offices and primary manufacturing facility are located. NOW also operates a cutting-edge distribution facility in the neighboring town of Roselle. To better service our west coast customers NOW also operates a manufacturing and distribution facility in Sparks, Nevada. Both the Bloomingdale and Sparks facilities also house state-of-the-art testing laboratories, where NOW’s quality technicians use the latest analytical instrumentation to perform approximately 16,000 tests on ingredients and finished products each month.

As a natural products manufacturer, NOW is keenly aware of our potential impact on the environment, and we’re committed to responsible stewardship of our planet through the reduction of our carbon footprint and other sustainability initiatives. At NOW we work with various organizations to assess our impact on the environment, and each year we receive a report estimating how much we’ve reduced our carbon footprint through the use of recycled cardboard.

NOW is proud to host and participate in environmental initiatives throughout our local community. When disaster strikes close to home NOW stands ready to help our friends and neighbors with charitable contributions and employee involvement. An example of our charitable outreach is the assistance NOW employees provided to several communities devastated by powerful tornadoes in 2013, including the town of Washington, Illinois. NOW employees donated food, clothing, and their time assisting with relief efforts.
As a successful business member of our local community we firmly believe it’s our responsibility to help those in need whenever we can, but especially when the need is greatest.

Reviews (36)

4.5 out of 5 stars
36 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Stars

97% 35 of 36 reviewers would recommend this product to a friend.

By (Yards, VA)

My husband takes Now Adam Softgels daily and loves them. When he forgets to pack them when he travels, he says he can definitely tell a difference in his energy levels.

Was this review helpful?

  • YES: 2
  • NO: 0
By (New York, NY)

Now is known for making quality products. This men's multi is no exception. With it I have more pep in my step and I feel my nutritional needs are well supported with the stress of urban life and the physical demands I add with an athletic lifestyle. This vitamin doesn't let me down.

Was this review helpful?

  • YES: 2
  • NO: 0
By (APO, AE)

I've used this vitamins before, very pleased with it.

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  • YES: 1
  • NO: 0
By (Macon, GA)

Perfect in every way except price!

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  • YES: 1
  • NO: 0
By (Miami, FL)

Best dose for vitamins

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  • YES: 0
  • NO: 0


The products and the claims made about specific products on or through this site have not been evaluated by or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.
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