Saalt started with a phone call that Cherie made to an aunt in Venezuela. During the call, she learned that pads and tampons have not been available on store shelves for years. Cherie immediately thought of her 5 daughters and what she would do if she found herself in the same situation. The dependence she and others had on disposables kept her up at night.
Cherie has an insatiable penchant for the practical and felt strongly about empowering people with solutions to care for themselves. Three months later, she was sourcing reusable menstrual pads for hundreds of friends, just to be nice. (These kinds of things are Cherie’s idea of a hobby. Not joking.) When she went to source a bulk order of menstrual cups, she couldn’t find one that met her ideal criteria. So she started custom designing her idea of the perfect cup.
Meanwhile, Amber had recently sold her own business—a chocolate shop, and had no plans to start another business ever again (it’s a big job!). But as she and Cherie began to understand how something as simple as a period cup could give people a healthier way to care for their periods, divert waste, and keep girls everywhere in school, they became passionate about taking the cup mainstream. So she and Cherie joined to start Saalt. Amber figured it was pretty much the most natural progression possible to go from selling chocolate to period care. ;) She came up with the name Saalt to represent something that is essential for our bodies, and also natural. Periods too are a basic and essential part of human life.
We believe the best approach to period care should be just as distinct, simple, and elemental.
xo, Cherie and Amber