Making Your Hair Look Good & Strengthening it Over Time is Living Proof’s Approach
Born from a mission to make hair care and hair coloring products healthier, Living Proof is dedicated to making detanglers, hair styling, and shampoos that improve hair health. Their products are formulated to provide health benefits to your tresses as they’re used over time. This is very different from conventional hair care products, which are chemical-filled and typically damage hair over the long term. The company’s styling sprays defeat frizz with castor oil and a few other ingredients, while their shampoos restore and strengthen.
Living Proof uses Unique, Proprietary Molecules to Make Your Hair Healthier, Fast
Key to the success of Living Proof’s healthier hair care products is their healthy hair molecule, also known as OFPMA. This lightweight molecule is meant to protect the hair shafts with an invisible coating, lighter and more effective than silicone hair treatments. Also, unlike silicone, it repels dirt and oils, keeping your tresses clean longer. Using advanced, science, they’ve developed other useful molecules, too. These include PBAE, which thickens hair by adding volume without stiffness, and their texturing, featherweight ETAS molecule – Expandable Textured Aero-Spheres.
Living Proof Relies on Good Science to Produce Outstanding Hair Results
Founded by a combination of biotech scientists and hair stylists, Living Proof has set out to be a revolutionary hair care line. The company bases all of its products on sophisticated MIT science and technology, holding over 20 patents on unique molecules and other hair-protecting, hair-healing ingredients. The special insight developed by Living Proof’s outstanding research team is that the silicone used in conventional hair care conceals problems rather than fixing them. The enterprise’s approach is the opposite, healing and repairing hair so that great appearance follows.