CideRoad Takes a Different Approach to Apple Cider Vinegar
Not all people enjoy the taste of apple cider vinegar. CideRoad understands that regardless of how good for the body something may be, if it tastes unpleasant, it will be less likely to be used. To help make apple cider vinegar more palatable, if not actually delicious, CideRoad combines organic blueberries, strawberries, watermelon, and maple sugar to produce apple cider beverages that hit the spot in every way. Sweetened with organic monk fruit, CideRoad Switchel and Spritzel drinks are refreshing and healthy.
A Fortunate Turn Down a Side Roade
Coincidence is a strange thing, and coincidence may have helped start CideRoad. Kevin Duffy and his wife Hilary were enjoying the New England countryside on a day trip. Taking a turn down a side road that opened up, they came upon a small roadside stand that was selling beverages. Happy to try something new, the couple bought a couple of switchel drinks. They were both surprised and delighted. Kevin was also inspired and decided, with the help of Hilary, to start working on a switchel drink of their own.
When the Going Gets Tough, the Tough Get Going
Kevin is no beginning in entrepreneurship, he had a successful eco-real estate service before the 2008 crash. However, it’s hard to keep a good man down, and rather than wring his hands, he looked around for a new business to start. It was that fortunate trip down a side road that provided the inspiration. Helping him every step of the way, Hilary has proven herself to be important to CideRoad, too. Hilary’s discernment has aided in the formation of CideRoad switchel and spritzel drinks, and she has always been the company’s biggest supporter.