New Brand Showcase: Aiya

Lucky Vitamin is presenting a new brand specialized in a very unique product: premium Matcha by Aiya.

Aiya is a family owned company specializing in Matcha green tea since 1888. This natural product is known to provide energy and support the body and its health benefits surpass anything that is available on the market.

Matcha is a shade-grown, all-natural, powdered Japanese green tea. Unlike other teas, Matcha undergoes a number of additional steps in the production cycle, such as shade growing, hand picking, and granite milling into a fine powder, before it makes its way into your cup. Created over 800 years ago by Buddhist monks as a meditational tool, Matcha is known today as the healthiest, rarest, and most premium of all tea varieties from Japan.

A historic tea cultivating region dating back to the 1200s, Nishio’s stable climate, fresh pristine river waters, fertile soil, and remoteness from urban development foster tea leaves that are more resiliently green and full of nutrients. Currently, Aiya holds over 80% of the exclusive harvesting rights to the Nishio tea plantations.

A lot of different factors can affect the quality of Matcha: region, geographical conditions, skill of the tea farmers, and the variety of the tea bush. A good quality Matcha should be smooth and sweet with just a hint of astringency. The sweetness comes from the L-theanine amino acids in the tea. Matcha is a vibrant jade green due to the increased chlorophyll content that occurs during the shading process and a top-quality product should be ground using slow-turning granite grinders, which minimizes friction, allowing the tea to be ground without “burning,” retaining the chlorophyll.

You can save even more when you shop Aiya products at Lucky Vitamin.com. Just enter promo-code SEPT16NEW16 at checkout to save an extra 15% on all items of this new brand. But hurry, offer expires 9/30/2016.

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