Choc-o-lait was established in early 2004 and sells a new chocolate milk concept. Like most good ideas our concept is all about simplicity: a wooden stick with a cube of real Belgian Callebaut chocolate on the end. Just swirl the chocolate into a cup of hot milk for one minute and enjoy your own cup of delicious and authentic chocolate milk. The creators of Choc-o-lait (Koen Vansynghel, Frank Decuyper & Gert Verhoestraete) came up with the idea because they wanted to go back to basics, to the essence of real chocolate milk.
They chose a perfectly square cube of chocolate as a reference to an authentic block of pure chocolate.
The name simply translates as 'chocolate with milk'. Just as simple and transparent as the idea itself.
The brand name was visually adapted, by replacing the French preposition 'au' with the letter 'O'. Not only does this differentiate the brand, it also creates several possibilities in terms of development and positioning.
From its inception the creators of Choc-o-lait chose to market four different flavours (dark, milk, hazelnut and Cointreau) simultaneously in order to distinguish themselves even more from other chocolate milk brands.
Since then the brand has extended its range to 14 flavours, selling its products in over 40 countries, in different types of packaging. Choc-o-lait's target group continues to be made up of gourmet stores, chocolate stores, bakers, etc. and this will always be the case.
In the future Choc-o-lait will further extend its range with other quality products.