In the mid 1970's, burned by waxes, frustrated by what was available on the market, Jinous Nouri, a chemist by profession, set out to create the perfect solution for unwanted hair. Unwilling for her two daughters to use chemicals or artificial ingredients on their skin, she decided that this hair remover was going to be different, it was going to be 100% natural as well as beneficial for their young and sensitive skin. Drawing on the rich resources Mother Nature has given us, and on the experiences of ancient hair removal concepts, such as the old method of sugaring, Jinous brought together for the first time Sugar, Chamomile, Lemon Juice, Water and Tea Tree Oil, creating a totally new system for removing unwanted hair.

Wanting to share this revolutionary and remarkable product with other women who were enthusiastic about the movement towards natural and herbal skin care products, in 1990, Jinous introduced MOOM¨ into the market. The unique secret process and the special equipment tailor made to create MOOM¨ maturing over 20 years of research and development, maximizes the benefits inherent in chamomile, lemon, sugar and tea tree oil.

Now we bring the same commitment to quality to our other skin care products.