In 1996, former Mr. Universe and pro bodybuilding legend Lee Labrada introduced his own line of sports nutrition products to provide others with the products and education necessary to attain their best physical condition. This marked the beginning of Houston-based Labrada Nutrition, a company that has grown exponentially every year and is one of the industry?s greatest success stories. In 2002, Labrada Nutrition was named to the Inc 500 list of the fastest growing privately-held companies in the United States by Inc magazine.

Labrada products are developed by an internal research and development team working with food scientists to ensure quality. Lee and his staff sample products in the making, and there is a particular emphasis on taste. The Labrada bars and shakes are past winners of the Gold Medal for Taste from the American Tasting Institute and the NNFA People?s Choice Award. Lee seals his products with his personal guarantee, and this trust between Lee and his customers has quickly established his brand as The Most Trusted Names in Sports Nutrition!™

Products currently produced by Labrada Nutrition include Lean Body® Hi-Protein Meal Replacements and Bars, Lean Body® Ready-to-Drink, Lean Body® for Her Meal Replacement Drink Mix, ElastiJoint® joint repair formula, ProV60® Protein Blend, Charge ASF™ thermogenic formula, EFA Lean™ Gold Essential Fatty Acid Gel Caps, Super Charge!™ Nitric Oxide Pre-workout Drink Mix, ReCharge!™, & Rockin' Roll™ Hi-protein Nut Roll Bar. Labrada products are distributed nationally and internationally in health food stores, fitness centers and gyms, and other fine retail outlets.