Eye Gel Nourishing by Beauty Without Cruelty
Beauty Without Cruelty Nourishing Eye Gel
BWC Nourishing Eye Gel is a light, oil-free, moisturizing gel that nurtures and protects the delicate eye contour from dehydration and signs of aging. Beauty Without Cruelty uses a time-release formula that combines powerful anti-oxidants, replenishing moisturizers, and organic botanicals to help neutralize sun and environmental damage for soft, smooth, youthful skin. Use regularly for best results.
Extra Use: Beneficial for the backs of hands.
- Benefits All Skin Types
- Paraben Free
- 100% Vegan - No Animal Testing
- No Synthetic Fragrance
- Premium Oshadhi Essential Oils
All Beauty Without Cruelty formulations are drawn from long established ingredients, historically known to be safe, and not necessitating animal tests in development or on the finished product.
The History of Beauty Without Cruelty
Every once in a while, the human spirit is gripped by such intense passion and commitment that it changes the course of history. Such was the case with Kathleen Long and Lady Dowding, whose love and concern for animals altered the course of cosmetic history forever. What began as the philosophy of one small company eventually effected every major cosmetic house worldwide and set a new standard for consumers and manufacturers alike.
In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics.
After Katherine’s death in 1969, Beauty Without Cruelty almost closed its doors but Lady Dowding, a founding trustee, was determined to keep the company and its purpose alive. Lady Dowding, a warm, open-hearted person, was a charismatic leader and BWC continued to grow and influence others.
In 1978, after tireless efforts, Lady Dowding appointed Joseph Piccioni as managing director of BWC. Joseph had considerable business experience and was dedicated to animal rights. He contributed his expertise, vision, and personal assets to develop BWC into one of the most sought-after cosmetic brands in Great Britain.
In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry’s leading brands. Later that year, a natural skin care line was developed to compliment the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace.
Today, Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and aroma-therapeutic essential oils, and a full line of colour cosmetics to meet the needs of every woman.
Apply small dots of gel with fingertips to outer corners of eye area and gently pat and press into skin. Use morning and evening.
Purified water, glycerin, Cucumis sativus (cucumber) extract*, Camellia sinensis (green tea) extract*, Anthemis nobilis (chamomile) extract*, Camellia sinensis (white tea) extract*, Calendula officinalis (calendula) extract*, soy protein, Aloe barbadensis (aloe vera) leaf juice*, hyaluronic acid, magnesium ascorbyl phosphate**, Lavandula angustifolia (lavender) hydrosol, sodium carbomer, algin, Ginkgo biloba (ginkgo) extract, superoxide dismutase, ergocalciferol, panthenol, allantoin, phenoxyethanol, ethyl hexyl glycerin. *Organic **Vitamin C. 15% Organic Content.
- Paraben Free
- No Animal Testing
- pH balanced
About Beauty Without Cruelty
Since 1963, Beauty without Cruelty has been dedicated to a business philosophy that advances animal welfare. They have stood consistently against animal testing and pioneered a powerful, ethical standard that could eliminate animal testing for cosmetic purposes on a global scale, if adopted by enough companies.
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I just tried this when another line when out of business and I LOVE it! It firms and tones and de-wrinkles my over 50 skin beautifully. I used to mix lots of creams together- now I don't need to- I just use this with BWC's maximum moisture- day and night- I'm getting lots of compliments on how much younger I look. I couldn't be happier with this product. Even the price is right.
I like this product very well - seems to help diminish puffiness and some lines, and I think it even helps brighten dark circles to some extent. It's gentle, does not burn, does not irritate my eyes, and is animal and environmentally friendly!