Brita - Pitcher Water Filtration System Classic Model - 48 oz.
Brita Classic Model Pitcher Water Filtration System is the original Brita pitcher: simple, yet classic design to meet your basic water filtration needs. The Classic Model's smaller size is perfect for personal use or for smaller households.
Certified Water Filtration System
The Brita Filter's activated carbon and ion exchange resin work together to filter your waer so you get healthier, great-tasting water.
- Great-tasting drinking water at a fraction of the cost of bottled water.
- The Brita Filter keeps a healthy level of fluoride, a water additive that promotes strong teeth (applies to fluoridated municipal tap water).
- Replace filter every 2 months or 40 gallons.
Brita Water is Better Water
Brita is the World's #1 Brand of household water filtration. Their advanced technologies transform ordinary tap water into healthier, great-tasting drinking water. The Brita Filter reduces harmful contaminants.
How Brita Filters Work
Great-tasting Brita water begins with Brita filters. The Brita filter's activated carbon and ion exchange resin work together to filter your water so you are left with healthier, great-tasting drinking water. For Brita Faucet Filters, the process is just as simple. When you turn on your faucet, water first passes through stage 1: A non-woven screen around the filter to trap sediment. Then the water flows through stage 2: A compressed block of carbon and zeolite, reducing Chlorine (taste and odor) and Lead.
||Potential Health Effects |
||Corrosion of household plumbing systems, erosion of natural deposits
||Short-term: gastrointestinal distress|
Long-term: liver or kidney damage
||Erosion of natural deposits, runoff from landfills and cropland
||Corrosion of galvanized pipes, runoff from waste batteries and paints
Why Use a Brita Water Filter?
- Great-tasting water makes it easier to get your daily dose
When you drink water regularly, you feel better and more energized. So shouldn't the water you drink taste as good as it feels? That's where Brita comes in. It transforms tap water into healthier, great-tasting drinking water. And the better water tastes, the more you will drink. You don't have to be a connoisseur to taste the difference Brita makes:
- Improves a cup of coffee, tea, ice cubes, frozen juices and powdered drinks
- Great for preparing cooked foods and mixing infant formula
- What Brita filtration systems reduce from tap water
The quality of U.S. and Canadian tap water is generally quite good. However, some municipalities introduce chlorine as a disinfectant and lead can leach out of household plumbing. Brita™ water filtration systems reduce several common impurities:
- Pitchers and Dispensers: Reduce Chlorine (taste and odor), Copper, and Mercury — all of which may be found in tap water.
- Faucet Filtration Systems: Reduce Lead, TTHM, VOCs, lindane (pesticide), 2,4-D, alachlor, atrazine (herbicide), Chlorine (taste and odor) and sediment
- It's an easy way to help your community and the world
In spite of having easy access to clean water, the United States is a huge consumer of bottled water. In 2008, the U.S. used enough plastic water bottles to stretch around the earth more than 190 times. It takes 2,000 times more energy to produce a bottle of water than it does to produce tap water. 69% of bottled water containers end up in the trash and not in a recycling container.
- Brita makes it easier to reduce bottled water waste, save money and go green
One Brita pitcher filter can effectively replace as many as 300 standard 16.9-ounce bottles. So you can get great-tasting water without so much waste. For about $10 each, you can purchase a 16-ounce or 32-ounce Nalgene bottle, saving you hundreds of dollars a year on bottled water. Plus, one bottle can last for years.
Transforming ordinary tap water into healthier, great-tasting water
A tall glass of water can help you feel better and stay healthier. At Brita, they believe it should taste good, too. That's why their filters are designed to reduce the common impurity Chlorine, found in tap water. Use Brita filtered water for cooking, coffee, tea, plants and even for your thirsty pets!
Better for your wallet — and for the environment
Over the course of a year, the average Brita pitcher filters 240 gallons of water — or about the same as 1800 standard 16.9-ounce plastic bottles. And one filter can replace 300 bottles of water and save over $600 a year. They believe that a few simple steps — like filtering your water and reducing plastic waste — can create a big impact when everyone does them together.
Raising awareness bottle by bottle
In 2007, Brita joined forces with Nalgene to create the FilterForGood program, which encourages consumers to reduce plastic waste by pledging to refill reusable bottles with filtered water. Along the way, they've picked up an amazing and diverse roster of partners such as The Sundance Film Festival, NBC's The Biggest Loser, and Surfrider. Since Brita started, consumers from around the world have pledged to save over 260 million plastic bottles — and counting.
So how did an idea from a small town in Germany become an international success? It all started in 1966, when West German entrepreneur Heinz Hankammer set out to fulfill his vision of optimizing normal tap water. He began production under a pear tree in the family's garden, affectionately naming the company after his daughter, Brita. More than 45 years later, Brita is now considered a world market leader of home water filtration products.