First Endurance continues to stay at the forefront of endurance nutrition by developing the EFS Endurance bar. With the new EFS endurance bar, you get the same award-winning EFS drink formula in a great tasting bar that provides ALL the ingredients you need to maximize performance. The EFS bar is fortified with clinically effective doses of the amino acids Glutamine, Leucine, Iso-leucine and Valine to improve glycogen resynthesis and delay central fatigue (1,2). It also provides 200% RDA of Vitamin C to enhance the body's immune function, fight free radicals and keep you healthy for future training and racing (3,4). The EFS bar is made with all natural ingredients and (when possible) organic ingredients.
The EFS bar is the first bar formulated to maximize performance while exercising. It's the only bar that privides an ideal mix of maltodextrins and simple sugars as the primary fuel source. Clinical evidence shows that a mix of carbohydrates significantly improves oxidation and absorption over any single source of carbohydrates (5-9). Plus, each EFS bar gives you all five electrolytes (over 1,000mg/bar), in the levels endurance athletes require, to prevent cramping and dehydration (10). So you don't need to carry those extra electrolyte pills or add anything else to your bottles anymore.
First Endurance sponsored cyclists, triathletes, runners and swimmers have worked closely with First Endurance on the development of the new endurance bar. First Endurance sponsored athletes and teams started testing the prototype bars early in 2006. After initial testing, these athletes gave the First Endurance R&D team important input and feedback on the bars. This feedback was compiled and evaluated and th appropriate changes were made to ensure the bar is exactly what endurance athletes require for racing and training. Nothing else even comes close.
Enjoy a Bar!
Complex Carbohydrates, Protein Blend (whey protein isolate, whey protein concentrate, rice protein), organic brown rice, peanut butter, natural chocolate chips (sucrose, coacoa powder, whey powder, nonfat milk powder, natural vanilla), organic tapioca syrup, organic rolled oats, glycerine, gum arabic, organic evaporated cane juice, water, rice flour, peanut flour, calcium carbonate, natural flavor, salt, rice bran extract, canola oil, tripotassium phosphate, magnesium oxide, tricalcium phosphate, ascorbic acid.
Natural Flavors, Colors and Sweeteners.
About 1st Endurance
FIRST ENDURANCE WAS STARTED BY TWO RACING FANATICS (A CYCLIST AND A TRIATHLETE) WITH A HEALTHY OBSESSION FOR SPORTS NUTRITION. THE IDEA WAS SIMPLE. THEY WANTED TO GIVE ENDURANCE ATHLETES ACCESS TO FORMULAS THAT ARE DEVELOPED FOR ONE SPECIFIC REASON-TO MAXIMIZE ENDURANCE PERFORMANCE. AT FIRST ENDURANCE, THEIR APPROACH IS DIFFERENT. BECAUSE OF THEIR CORE VALUES AND UNCOMPROMISING STANDARDS, THEY DEVELOP THE BEST PRODUCTS AVAILABLE. THEY ARE COMMITTED TO USING ONLY THE HIGHEST-QUALITY INGREDIENTS. THEY EMPLOY THE LATEST TECHNOLOGICAL ADVANCEMENTS AND DEMAND THE FINEST PACKAGING MATERIALS TO PROTECT THE PRODUCT FROM THE ELEMENTS (MOISTURE, OXYGEN AND UV DEGRADATION). ONLY WHEN THEY ARE 100% SATISFIED THAT THESE STANDARDS ARE MET, DO THEY OFFER THE PRODUCTS TO YOU.
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