Tom's of Maine - Natural Toothpaste Simply White With Fluoride Sweet Mint Gel - 4.7 oz.
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  • Ingredients
  • 100% Natural
    100% Natural

    Ingredients extracted from plants and animals and contains nothing synthetic.

  • Artificial Colors Free
    Artificial Colors Free

    Contains no artificial or synthetic colors.

  • Phthalate-Free

    Product do not contain chemical plasticizers or harmful phthalates.

  • SLS-Free

    Free of all sodium lauryl sulfate, a foaming agent that produces bubbles.

  • Eco Friendly
    Eco Friendly

    Products that provide environmental, social, and economic benefits while protecting public health and environment.

Tom's of Maine - Natural Toothpaste Simply White With Fluoride Sweet Mint Gel - 4.7 oz.

Item #: 102036
MSRP: $6.79
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Tom's of Maine - Natural Toothpaste Simply White With Fluoride Sweet Mint Gel - 4.7 oz.

  • Item# :102036
    UPC# :077326149065
  • Brand:Tom's of Maine
  • Size/Form:4.70  oz.
  • Ship Weight:0.30
  • Flavor:Sweet Mint Gel

Tom's of Maine Simply White Sweet Mint Gel Fluoride Toothpaste - 4.7 oz. (133.2g)

Simply White smile with natural confidence. The key to Tom's effective formula is their natural silicas, derived from sand to improve cleaning and to gently whiten without bleaching ingredients or harsh abrasives. Simply White toothpaste helps to restore the natural whiteness of your teeth. Try Simply White for a bright, healthy smile that shows your natural confidence!

What makes a product good? At Tom's it's includes how they make it.

  • No animal testing or animal ingredients
  • Tom's share every ingredient, its purpose, and its source
  • Sustainable practices are a priority in every aspect of their business
  • No artificial colors, flavors, or preservatives
  • Tom's strive to maximize recycled content and recyclability or their packaging.

What Tom's of Maine Doesn't Use In Their Products

Artificial colors
Because Tom's do not add artificial colors, the appearance of our products may vary from batch to batch.

Artificial flavors or fragrances 
Tom's do not use any synthetic flavors, colors, or fragrances. Tom's customers prefer the fresh, natural taste and smell of herbs, fruits, and flowers (or no fragrance at all!).

Artificial preservatives (EDTA, formaldehyde, parabens, etc.)
Natural preservatives work as well or better than artificial alternatives. For example, we use rosemary to help guard freshness in our soaps.

Animal ingredients
Tom's support of non-animal-testing models also includes the belief that Tom's doesn't need to use animal ingredients to create effective products. Just one example: glycerin, used in toothpastes and soaps, is often made from animal ingredients, but their is vegetable-based.

Ethylene glycol
Ethylene glycol can be found in hair care products and facial/body washes as a fragrance ingredient, a solvent, and as an aid in controlling viscosity. Tom's use water and ingredients derived from corn, coconut and palm kernel oils, and sea salt to control consistency in our body washes, and natural fragrances in all of our products.

Aside from our liquid hand soap and body wash, which contain wheat protein, all other Tom's of Maine products are gluten-free. Tom's do not use alcohol, casein or caseinate, MSG, wheat, oats, barley, rye, malt, spelt, kamut, HPP, or HVP. None of our flavor oils are grain-distilled. Tom's do not use flour of any kind in their manufacturing process for conveyor belts or for any other purpose, and their containers are not dusted with flour before filling.

Grapefruit seed extract
Studies have shown that natural preparations of this ingredient do not show antimicrobial activity; instead, it is commercial preparations that include synthetic antimicrobials or preservatives that show antimicrobial activity due to those artificial ingredients. Tom's instead use hops for their natural antimicrobial action in their deodorants. (Armando, C., Maythe, S., Beatriz, N. P. Antioxidant activity of grapefruit seed extract on vegetable oils. Journal of the Science of Food and Agriculture 1997 Dec:77(4):463-467.)

Parabens are used as fragrance ingredients or as preservatives. Tom's  rely instead on natural preservatives and ingredients.

Tom's do not use bleach or peroxide in their whitening toothpastes; Tom's instead use silica from sand to clean your teeth and create a whiter appearance.

Phthalates are used to improve the performance of some personal care/cosmetic products (for example, to fix fragrance in a formula), but Tom's have always avoided this class of ingredient.

Saccharin or other artificial sweeteners
Many conventional toothpastes contain artificial sweeteners; our customers prefer a less-sweet natural flavor. Tom'suse natural sweeteners such as xylitol and rely on the naturally delicious tastes of fruits and herbs to flavor our toothpastes.

Tom's products do not contain the ingredient triclosan.

Adults and Children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.

Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing)

Children under 2 years: ask a dentist or physician

Active Ingredients
Name Purpose Source
Sodium Fluoride Decay Prevention Fluorspar (calcium fluoride), an ore

Other Ingredients

Name Purpose Source
Hydrated Silica Stain Removal Purified Silica From the Earth
Water Consistency Maine Aquifer
Sorbitol Moistener Corn (Zea mays)
Glycerin Moistener Vegetable Oils
Xylitol Flavor Birch trees or corn
Sodium Lauryl Sulfate Dispersant Derived from Coconut and/or Palm Kernel Oils
Natural Flavors Flavor Strawberry, Banana, and Other Natural Flavors
Xanthan Gum Gelling Agent Fermentation of Vegetable Mattter
Titanium Dioxide Color Ilmentite Ore
Carrageenan Thickener Seaweed (Chondrus Crispus)

Are you concerned about the ingredients that go into the products you buy? Tom's og Maine is too — and they want to share as much detail as possible with you, so that you can feel comfortable choosing Tom's. That's why they share every ingredient, its purpose, and its source.
302 Lafayette Center
Kennebunk, ME,
Phone: 800-367-8667 Fax: 207-985-2196 Visit website

About Tom's of Maine

The concept of natural personal care—products made without artificial or animal ingredients or chemicals—is one whose time has come. Tom's of Maine has been at the forefront of this innovative idea since their founding in 1970, and thanks to this early leadership, today it is the number one natural care brand, with nearly 200 employees and 90 oral and body care products found at more than 40,000 retail outlets across the country and world.


Average Rating

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100%6 out of 6 reviewers would recommend this product to a friend.
Bought this product? write a review

By (Chicago , IL )

Great toothpaste. Works well!

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By (Annandale , VA )

It does whitens the teeth.

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By (Fort Wayne , IN )

I am aware of the controversy over fluoride--from my reading on it I think it is dangerous to ingest in internally but that it is effective topically. I had more dental problems when I was only using a natural toothpaste without fluoride so I was happy to find this one which has fluoride but not all the other nasty stuff like artificial colors and flavors. I do alternate this with a tooth powder from Eco Dent which I like (that does not have fluoride) Also it has a nice minty taste which I like.

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By (North Platte , NE )


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By (Fort Wayne , IN )

This is a great product!

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Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

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