Aveeno Active Naturals Positively Radiant Daily Moisturizer SPF 30 UVA/UVB Sunscreen- 2.5 fl. oz - evens out skin tone & texture with clinically proven total soy complex and natural light diffusers.
Get advanced sun protection with this SPF 30 daily moisturizer. Clinically proven Total Soy Complex and natural light diffusers work to naturally even out skin tone and immediately reflect light to bring out skin's natural radiance. Gentle enough for sensitive skin and daily use, this moisturizer is also oil-free, hypoallergenic, noncomedogenic, and contains SPF 30 UVA/UVB sunscreen to protect skin from premature aging.
Aveeno Positively Radiant Daily Moisturizer Effectively:
- Leaves skin soft and smooth
- Evens out skin tone and texture
- Immediately brings out skin's natural radiance.
The beauty of Nature + Science:
The POSITIVELY RADIANT™ collection utilizes the naturally active benefits of Soy and evens out skin tone and texture to reveal skin's true radiance naturally.Soybeans also contain Vitamin C, which has antioxidant properties that can help protect skin from environmental stresses like free radicals.
Discover Aveeno Active Naturals- Ingredients derived from nature and uniquely formulated to reveal skin's natural health and beauty.
What are AVEENO™ ACTIVE NATURALS™?
Simply put, ACTIVE NATURALS™ are ingredients derived from nature and uniquely formulated by AVEENO™ to optimize skin's health and beauty. AVEENO™ has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity. Gentle, effective, clinically proven AVEENO™. Recommended by dermatologists for 60 years.
AVEENO™ is the leader in ACTIVE NATURALS™ technology today, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future.
For years in Asia, workers in soybean factories who handled soy regularly had hands that were especially smooth and even-toned. AVEENO™ scientists unlocked soy's true potential by creating a unique way to process the soybean that retains its naturally active benefits.
The Benefits of Soy:
- Evens skin tone:
Soy proteins work to reduce blotchiness and discoloration.
- Smoothes and softens skin texture:
The soy in AVEENO™ helps to reduce the appearance of fine lines and wrinkles.
- Reduces the appearance of unwanted hair:
Specific components of the naturally active soy in select AVEENO™ products have been shown to improve hair softness, fineness, and coarseness.
- Moisturizes skin:
Vitamin E is a natural component of soy with anti-oxidant properties, which helps to protect the skin from environmental stresses like free radicals.
AVEENO™ scientists created a unique way to process the soybean to retain its naturally active benefits of the soybean.The AVEENO™ patented soybean processing ensures minimal loss to heat or refinement, which provides a concentrated form of the whole soybea AVEENO™ Scientists then created a patented Total Soy Comples active soy, which captures the multiple benefits of the natural soybean for immediate and long-term skin benefits
Consumer Test Studies:
Studies show natural soy formulation with skin conditioners to be very effective in reducing the appearance of unwanted hair as well as significant improvements in overall skin condition.
SPF 30 Study: Tone and Texure Photos
Total Soy formula with broad spectrum SPF 30 and natural light diffusers has been shown to improve skin tone and texture significantly more than by using moisturizer with SPF alone.
After 12 weeks of use of a moisturizer with Total Soy, natural light diffusers and SPF 30 showed an improvement in skin tone, texture and clarity.
Discover nature's secret for naturally radiant skin.
A pioneer in the study of natural ingredients for efficacious skin care, Aveeno™ has captured the naturally active benefits of soy. Long known for its health benefits, soy also delivers multiple skin benefits including moisturization, smoothing texture and evening out skin tone.
Aveeno™ offers a line of facial care products that are noncomedogenic, hypoallergenic, and gentle enough for everyday use.