It's a 10 Sulfate-Free Miracle Shampoo Plus Keratin - 33.8 oz. (1 L)
Cleaner. Stronger. In Control. Building on the award-winning formula of the original It's a 10 Miracle Shampoo - their new It's a 10 Miracle Shampoo with Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. It's a 10 Miracle Shampoo Plus Keratin is free of sulfates, sodium chloride and parabens. It's a 10 Miracle Shampoo Plus Keratin protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use.
It's a 10 Miracle Shampoo Plus Keratin does 10 things instantly:
Just once a day is all it takes to infuse your hair with the power of It's a 10 Miracle Shampoo with Keratin's key ingredients:
Keratin Amino Acids and Hydrolyzed Keratin: restores lost moisture and strength to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place.
Panthenol: a highly effective strengthener
Chinese Tea Leaf Extract: enhances overall hair health with antioxidants and nutrients
Sunflower Seed Extract: natural sunscreen that guards against dryness and color fading or brassiness
Linseed Oil: Complex natural oil and moisturizing agent that penetrates hair shaft
Linalool: Plant-based shaper and fragrance
Citronellol: A lemony scented oil that strengthens hair against environmental hazards like fungus and dirt build up
It's a 10's Tip:
Work a quarter sized amount through hair section by section, beginning with scalp and working more gently and slowly near ends. Use flat hands to avoid excessive tangles. Rinse gently and thoroughly with warm water. Follow with any It's a 10 Miracle Conditioner or Leave-In Treatment.
It's a 10's Story
When Carolyn Plummer and Scott Scharg decided to create their own custom salon hair care line, it was a decision to change hair care for the better. After over 20 years of using, touching, and applying products in a salon environment, Carolyn knew there was something missing. She had yet to find a single hair care line that could deliver everything and often had to piece together her own solutions from numerous products. Scott, who had been involved equally as long with many of the world's most popular hair care brands agreed, and the quest for It's a 10 began.
The pair shared the belief that an excellent multipurpose product that delivered salon-quality results was the answer. It wasn't, however, quite that simple. It actually took years of reformulation, testing, and trial and error before Carolyn and Scott could say "this line is perfect - It's a 10." Today, their hands-on approach and personal dedication brings the power, flexibility, and simplicity of the It's a 10 line into fine salons around the world.
A Perfect 10 Every Time
In a world where hair care has gotten confusing and cluttered, one brand offers a simple solution - literally. With It's a 10 hair care products, you can enjoy exceptional results from a line of multipurpose products, all while reducing the number of products you need to keep on your shelf.
Inspired by years of first-hand salon experience, each and every It's a 10 product is formulated to deliver a combination of 10 benefits that used to take numerous products to achieve. Now, through It's a 10's exclusive professional salon formulations, you can enjoy shine, moisture balance, and healthy movement with just one product. It's a 10 calls it the strength in simplicity and it will undoubtedly change the way you think about hair care.
Elite Hair Care Made Easy
It's a 10 Hair Care was first founded, to give salon stylists better performance from fewer products. Today, It's a 10 still holds to their original mission, creating products that work on many different types of hair and in numerous different applications. And, because happy clients are the ones that can enjoy similar results at home, It's a 10 has also created daily-use products designed to improve the condition and manageability of hair until the next salon visit. It's a win-win for stylists and clients alike.
About It's a 10 Hair Care
It's a 10 is a well-established hair care line sold in salons and beauty supplies worldwide and offers exceptional multi-purpose products. Founded by former stylist and salon owner Carolyn Plummer and marketing and business executive Scott Scharg, the line was inspired by years of first hand salon experiences, perfected and simplified to one unique line providing all of your hair care needs.
It's a 10 Hair Care is a supporter of Breast Cancer Awareness.
It's a 10 Hair Care continues support of Christina Applegate's Foundation, Right Action for Women. It's a 10 Haircare is honored to continue the fight against breast cancer, alongside advocate and survivor Christina Applegate and her foundation Right Action for Women, a charitable services fund of the Entertainment Industry Foundation. For the second year in a row, It's a 10 Haircare has teamed up with Right Action for Women to create a limited edition bottle of the Miracle Leave-In Product.
Throughout the month of October, It's a 10 Haircare will offer their It's a 10 Miracle Leave-in Product in a HOT PINK Limited Edition bottle. Portion of proceeds from the sale benefit Christina Applegate's Right Action for Women (RAW), which educates women about what it means to be at high risk of breast cancer and provides financial assistance to cover the high cost of advance breast screenings to women most at risk.
Applegate has been a true fan of the It's a 10 haircare line, and owners Scott Scharg and Carolyn Plummer are thrilled to help her make an impact in the battle against this disease.
"Christina was so generous with her public support of It's a 10 over the past few years," said Carolyn and Scott, CEO's of It's a 10. "We were very proud to have made a significant donation to Right Action for Women last year and are proud to support the cause again this year. Christina is a constant inspiration to all of us."
An Emmy-winning actress and breast cancer survivor, Applegate founded Right Action for Women in 2008 after receiving her own breast cancer diagnosis.
"I am so grateful to It's a 10 for their continued support of Right Action for Women and their commitment to help young women become educated about their risk for breast cancer," said Applegate. "Their dedication will impact the lives of women everywhere."
About Right Action for Women
Right Action for Women was established by award-winning actress Christina Applegate, and is a charitable services fund of the Entertainment Industry Foundation, a 501(c)(3) organization. In 2008, after receiving her breast cancer diagnosis, Applegate created the fund to educate women about what it means to be at "high risk" for breast cancer and encourage them to talk to their doctors about appropriate screening. Right Action for Women will provide aid to individuals who are at increased risk for breast cancer and do not have insurance or the financial flexibility to cover the high costs associated with breast screenings.
It's a 10 Hair Care does not test on animals.
The Coalition for Consumer Information on Cosmetics' (CCIC) Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.