Epic Beef Habanero + Cherry Bar - 1.5 oz. (43g)
Epic Beef Habanero + Cherry Bar begins with a solid foundation of nutrient-dense 100% organic grass fed beef! Next, Epic added their favorite antioxidant-rich American-grown cherries to make things even more interesting. Epic Beef Habanero + Cherry Bar is finished with a touch of habanero to add a complex and delicious accent to the natural sweetness of the cherries. The end result is a flavor-forward sensory experience that will leave you both inspired and fueled for your next EPIC adventure.
Ever since the Spanish introduced cattle into the Americas in the late 1400's, no single animal has had a greater impact in providing the world with nutrient dense animal protein. These amazing ruminants thrive on eating grass and when allowed to forage in pastures contain up to 5x the omega-3 values of corn-fed cows!
Epic foods begin with a living animal. Epic sets the industry standards by sourcing their meats from ranchers that they deem epic. Epic mandates proof of certifications, which validate that their animals receive the utmost humane treatment. Epic believes that Epic animals should always live pasture-centered lives where turkeys forage, pigs wallow, and buffalo roam. This is the way nature intended animals to be and Epic sees themselves as leaders in recognizing the value of sustainable and responsible animal welfare practices.
Not only do humanely-treated grass-fed animals live better, more natural lives but they place less stress on the land they inhabit. Their animals live on Epic lands. When properly managed, grass-fed animals can produce a net benefit to the environment. Pasture grazing requires significantly less fossil fuel than a feedlot diet consisting of corn, soy, antibiotics, and hormones. Pastured animals fertilize the land they graze on, which eliminates the fossil fuels required by conventional fertilizing practices. Lastly, grass-filled fields not only hold on to topsoil and moisture but also more effectively remove carbon dioxide from the atmosphere than any other use of land!
Perhaps the most compelling argument for consuming grass-fed meats comes from the Epic nutrition that is passed on from animal to human. The brilliance of this nutrient transfer is based on how the animals are raised. Grass-fed animals are loaded with higher levels of omega-3 fatty acids, which are better for both cardiovascular health and contain anti-inflammatory properties. They also have significantly higher values of vitamins A and E as well as antioxidants.
For athletes, grass-fed meat is particularly favorable in that it contains up to twice the levels of conjugated linoleic acid, or CLA, which promotes the development of lean muscle tissue and lowers the risk for a myriad of other health problems.
By combining delicious tasting and lightly smoked animal protein with savory nuts and dehydrated fruits, Epic foods taste amazing! Epic foods are unique in the sense that they are more savory, tender, and flavor-forward than jerky without the high carbohydrate and sugar load of other bars. Reconnect with your ancestral diets and enjoy every bite of it!
The roots of Epic were planted during a summer road trip in which Katie and Taylor spent two weeks running and riding bicycles through the mountains of West Texas. Katie was training for the Ironman World Championship Race and they had a “boot camp vacation” scheduled to ramp up their fitness level. As usual, they packed their bags with the standard energy bars and gels to fuel their bodies. Not even halfway through the trip, they were overcome with fatigue and hunger. Neither of them could eat another sugar filled, highly processed, indigestible energy bar or gel. They craved something savory, nutrient-dense, and high in protein.
That night as they sat at their campsite, hungry and weak, Katie asked, “ What if there was a whole foods snack, low in sugar, high in nutrients, and loaded with protein and healthy fat?” Taylor thought for a moment, and simply answered, “That would be epic!”
As they continued talking about food over the next few days they revisited their conversation. They kept asking themselves what this “EPIC snack” would look like, and why didn’t they bring it on their trip? They concluded that the perfect, conveniently packaged snack did not yet exist.
Once back home, they made an oath to create what would evolve into the modern day EPIC bar. Over the next few months they experimented with ingredients and recipes that their bodies craved. They took notes on which bars made their bodies feel strong and threw out all bars that weren’t good enough. They eventually settled on the perfect combination of ingredients, and created a nutrient rich, epic tasting, grass fed animal bar! Their new bars provided sustained energy, improved recovery, and overall exuberance towards the food they ate. As a result, they were having more epically glorious days!
Due to an ingredient label unlike anything else, EPIC epitomizes REAL food. Based on deep-rooted evolutionary biology, EPIC specializes in creating nutrient-dense animal based protein products for people on the go. EPIC foods will always be humane, pasture centered, and most importantly, delicious. May you fill your life with epic adventure and epic health!
Epic beef and bison are both 100% grass-fed and organic. As a result, Epic bars are loaded with up to 5x higher levels of omega-3 fatty acids, which are better for both cardiovascular health and contain anti-inflammatory properties (as compared to grain-fed animals). They also have significantly higher values of vitamins A and E and are loaded with antioxidants.
For athletes, Epic's grass-fed meat is particularly favorable in that it holds up to 3x the levels of conjugated linoleic acid, or CLA, which promotes the development of lean muscle tissue and lowers the risk for a myriad of other health problems. Pastured animals also contain lower levels of unhealthy fats and dietary cholesterol compared to conventionally raised feedlot animals.
When it comes to Epic nutrition, Epic bars are truly a different animal.
Frequently Asked Questions:
Why is it every so often I bite into a rough piece in my Epic bar?
At EPIC they purchase whole animal muscle meat to use in their bars. All animal muscle meat is enveloped within a thin tendinous sheath (connective tissue) that is removed prior to cooking. Epic cuts excess tendon by hand to ensure a lean and clean bite. Occasionally, a small piece of tendon might sneak past them. Once cooked, this tissue can turn into a hard or chewy piece inside your bar. The texture is similar to a chewy strip of beef jerky.
Why is the Turkey Bar 100% natural instead of 100% grass fed?
It is Epic's goal to sell 100% grass fed animal protein, however, at this point in time they are unable to find a reliable and high quality supplier of 100% pastured turkey. As a result, they sourced a 100% natural turkey rancher that exceeds their high standards for animal welfare. Epic will continue to search for 100% pastured turkey, which will eventually become the norm once society acknowledges it’s value for humans and animals alike. Additionally, turkeys are omnivores and thereby should not be labeled “100%“ grass-fed. They love eating insects and worms!
Who should eat these bars?
EPIC is for everyone! Long lasting satiety comes easily with EPIC's nutrient-dense protein content and the absence of grains. This makes EPIC a great option for on-the-go healthy snacking.
Additionally, EPIC bars are loaded with anti-inflammatory omega-3's, muscle-building CLAs, and antioxidant-rich vitamins A and E, thus also making EPIC a perfect fuel for athletes.
Lastly, the low-glycemic nature of EPIC creates the perfect snacking option for diabetics, Paleolithic eaters, and others looking for a pure form of protein, just the way nature intended.
How do athletes use Epic?
The high protein and CLA content of EPIC makes their bars the perfect post-workout recovery meal for athletes. However, it is worth noting that a growing number of endurance athletes are experimenting and thriving with low carbohydrate fuel sources. Due to a uniquely low-glycemic index, Epic bars promote fat oxidation (your bodies ability to burn fat as fuel). As a result, EPIC is a great fuel source when doing low to moderate level exercise (>70% VO2max). Additionally, EPIC can be consumed pre-workout to top off energy stores and avoid a spike in insulin levels!
If athletes do a low-carbohydrate diet, how do they fuel their exercise?
Fat is the ideal energy source for life's daily activities; whether walking, working, or running a 100-mile trail race, our bodies prefer to utilize fat as an energy source. Carbohydrates only come into play when you're doing repeated bouts of high intensity exercise like sprints or intervals. In those situations, it is helpful to supplement with a high carbohydrate drink or bar.
How do Epic bars differ from other protein bars?
EPIC is 100% animal-based whole protein. It is minimally processed and contains all essential amino acids. Additionally, EPIC bars are much easier for your body to digest when compared to other bars. This results in superior protein utilization.
Other protein bars typically source either soy or whey protein isolates. These highly processed ingredients undergo toxic chemical treatments to create a protein source that is difficult for your body to recognize. Additionally, other bars have to rely on syrups and/or sweeteners to counterbalance the chalky flavor of protein powders. This results in an unavoidable and often unfavorable high sugar/carbohydrate load that is seen in every other protein bar on the market.
What is more important to buy, 100% grass fed or 100% organic animals?
Epic believes that 100% grass-fed animals are beyond organic. 100% grass fed animals eat a nutrient rich, diverse diet of pasture, which creates a higher concentration of vitamins, minerals, and other beneficial nutrients when compared to other forms of animal rearing. Keep in mind that current USDA regulations permit 100% organic animals to be feed a diet primarily consisting of only corn, soy, and other cheap fillers. These organic feeds lower the amount of omega-3's, CLA, and vitamin E in the animal. Additionally, there is no guarantee that a 100% organic animal did not live the majority of its life in a confined space.
Why do the Beef and Bison bars have so much fat? I thought fat was bad for you.
Contrary to popular belief, fats are vital for optimal health. The fats present in EPIC bars are dense in omega-3 fatty acids, which are arguably some of the most nutritious foods in existence. Without fat in your meals, your body tends to avoid absorbing all the nutrients found present in other foods. Fats get a bad wrap, but are essential elements to our diets.
What is the connection between saturated fat intake and heart disease?
This is yet another myth that is often propagated by outdated medical dogma. In fact, most recent studies have concluded that saturated fat intake likely has no relation to heart disease!
Doesn't eating dietary fat make us fat?
NO. Fat is very satiating, especially when paired with other low carbohydrate foods. By staying full longer, we inadvertently eat less without sacrificing satiation or satisfaction! Additionally, when fat is consumed together with a low carbohydrate source, similar to EPIC, your body improves its own ability to access stored body fat and burn it as fuel. This actually aides in fat loss.
What is Lactic Acid and what is it doing in my Epic bar?
Lactic Acid is a natural ingredient used to cure meat. The starter culture is derived from vegetables and is dairy free. By using a combination of age-old preservation methods with the addition of Lactic Acid, Epic can produce a high quality shelf stable product without any harsh preservatives!
Are these bars Paleo?
Yes! As a matter of fact, EPIC produces the most Paleo-friendly protein bar available in the market!