Naty - Babycare Eco Sensitive Wipes Unscented - 70 Wipe(s)
At Naty they are proud of their Naty Babycare Eco Sensitive Wipes Unscented and they are the only nappy brand that declares its ECO ingredients. They pride themselves on the natural approach to their line of Nature Babycare wipes - the number one selling green wipes on the market.
They use a corn starch film made according to the highest industry quality standards, as a leakage barrier. This barrier is as effective as plastic, but unlike plastic it allows air to reach the baby's delicate skin, thus causing less irritation. The film also naturally keeps harmful bacteria and pathogens out.
Chlorine and Fragrance Free
They use only totally chlorine free (TCF) pulp in their diapers. TCF is a technique that uses no chlorine compounds for the bleaching of wood pulp. This prevents the formation of dioxins, highly carcinogenic pollutants within the product. Naty's diapers and Pull on Pants are fragrance free and recommended by SWEDISH ASTHMA AND ALLERGY ASSOCIATION.
GM Free Corn Based Film
Instead of using plastic film made from oil, they use a film that is made from GMO free corn starch. This film is fully compostable, certified to BS EN13432 standard, and as effective as plastic with added health benefits.
Natural & renewable material
Their philosophy is to improve their products continuously so they affect the environment as little as possible. By employing innovative solutions, the aim is to use as much natural and renewable material in their products without losing out on performance.
- A. No perfume.
- B. Totally Chlorine Free pulp.
- C. Chlorine free outer cover. No plastic.
- D. Leakage barrier made of natural material. GM free based corn film. No plastic.
- E. Distribution layer made of natural material. No plastic.
At Naty they consider the effect on the environment in every action they take. Since their start they have worked with The Swedish Society for Nature Conservation (SSNC).
- Brand Values
- High Performance
What is SSNC?
SSNC is an environmental organization based in Sweden. They spread knowledge, map environmental threats, create solutions, influence politicians and public authorities. They work at both national and international levels and they have founded one of the world's most challenging eco labels, Bra Miljöval (Good Environmental Choice). SSNC is governed by its members.
When the Swedish Society for Nature Conservation was first founded over one hundred years ago, its work dealt with protecting Swedish nature. Over time, environmental problems have become increasingly global and SSNC operations have therefore been widened. SSNC now work across borders. They are collaborating with around 60 environmental organizations in Africa, Asia, Latin America and Eastern Europe.
Bra Miljöval, an eco label of SSNC.
Bra Miljöval is the eco label of SSNC. It is referred to as Good Environmental Choice in English. SSNC started eco labeling laundry detergents and paper in 1988. Currently the system covers 10 product areas.
The Global Ecolabeling Network
SSNC is a member of GEN, Global Ecolabeling Network, a third-party, non-profit making organization, that recognizes environmental performance, certification and labeling. The GEN mission is to improve, promote and develop the "Eco labeling" of products and services. SSNC is constantly arranging reports where it highlights environmental problems to make consumers aware of the environmental issue and make them aware of opportunities to make a difference. At Naty they are determined to move towards a more environment responsible world. As a Naty customer you are a part of this movement.
- Compost: A soil conditioning material of decomposing organic matter which provides nutrients and enhances soil structure.
- Composting: A solid waste management technique that uses natural process to convert materials to CO2, water and humus through the action of microorganisms.
- LCA Life Cycle Assessment (sometimes also referred to as life cycle analysis, ecobalance, and cradle-to-grave analysis) is the investigation and valuation of the environmental impacts of a given products or service caused.
- Sustainable: An attempt to provide the best outcomes for the human and natural environments both now and into the indefinite future. One of the most often cited definitions of sustainability is the one created by the Brundtland Commission, led by the former Norwegian Prime Minister Gro Harlem Brundtland. The Brundtland Commission defined sustainable development as development that 'meets the needs of the present without compromising the ability of future generations to meet their own needs.
- Compostability: Composting can reduce the volume of organic waste quite significantly, while the compost produced can be used for agricultural and horticultural purposes. About 50% of all domestic waste comprises organic material, a percentage that is set to grow in the future owing to the growing popularity of biodegradable products (packaging material, disposable cutlery and plates etc)
- OK compost: Packaging or products featuring the OK compost label are guaranteed as biodegradable in an industrial composting plant. This applies to all components, inks and additives.
More than 15 years ago, Marlene Sandberg found herself thinking about nappies, and doing so on a regular basis. She was the mother of two boys, a corporate lawyer, and had a burgeoning sense of environmental awareness.
It was during this period that Marlene came across a newspaper article reporting on the damaging effect that disposable nappies had on the Swedish environment. On average, every Swedish baby was responsible for a half-ton of dirty nappies every year. So the nappies kept piling up, due in part to the material in traditional disposable nappies being predominately oil-derived plastic.
Company History MarleneMarlene recalls that period as being a time of environmental awakening, but also of uncertainty. Uncertainty in how to make a difference with two young sons and a demanding career. "Like many people of my generation I was becoming much more environmentally aware," says Marlene. "At the same time, I had a busy life and I did not see that washing nappies would fit into that schedule."
Marlene knew there would be challenges along the way to an environmentally friendly nappy. Instead of backing down from those challenges though, she embraced them, saying, "I don't believe in compromises or shortcuts. If you want an eco-friendly nappy to be successful, it must perform at least as well as, or better than, the best traditional nappy."
After five years of hard work, research and development, Marlene formed Naty and launched a biodegradable and environmentally friendly disposable nappy onto the market. This was followed by the launch of a line of baby care products ranging from skincare and wipes, to nappies pull-on-pants.
Nature Babycare nappies are the number one green alternative when it comes to disposable nappies. That is thanks to Marlene's philosophy. "I started my company with the determination to make a high-performance nappy that was friendlier on nature and healthier for your child. Nature Babycare and Nature Womencare products are all that."
At Naty, their vision is a simple one. They want to provide environmentally friendly hygiene products to babies and mothers throughout the world.
When it comes to your baby's wellbeing you have a choice. A choice between environmentally friendly natural materials and petrochemicals.
Their approach is a natural one. They want to use natural products whenever and wherever possible in their nappies and they will always strive to improve on that front. They want to change the negative impact on their environment, they want to change the world and they want you to help. They know their goals are lofty ones and they know that there are larger companies out there who compete with us. But they believe in their vision, their products and in you.