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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - XyliWhite Toothpaste Gel Fluoride-Free Platinum Mint - 6.4 oz.

Zoom View - XyliWhite Toothpaste Gel Fluoride-Free Platinum Mint
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    Item Code: 54578
    UPC Code: 733739080912
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    Retail Price: $4.99
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    Product: XyliWhite Toothpaste Gel Fluoride-Free Platinum Mint
    Code#: Lucky ID: 54578 | UPC: 733739080912
    Manufacturer:NOW Foods
    Size/Form: 6.40  oz.
    Packaged Ship Weight: 0.75  lbs
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    - (39 ratings) -
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    38 of 39 (97%) of customers said they would recommend
    this product to a friend.

    Description Suggested Use Ingredients Reviews Manufacturer Info Show All
    Print ItemBookmark Item
    NOW Foods XyliWhite Platinum Mint Toothpaste Gel - 6.4 oz

    NOW Foods XyliWhite Platinum Toothpaste unites the proven oral health benefits of xylitol with the powerful whitening properties of natural baking soda. NOW Foods XyliWhite Platinum Toothpaste is a unique dual action formula that is safe and effective, and when used daily, can help you promote a smile that is brighter and healthier than ever before! Baking soda has been recognized in many of today's most popular oral care products as an effective way to safely whiten teeth. Now Foods XyliWhite Platinum Mint Toothpaste Gel contains Xylitol, a naturally produced sugar alcohol that has been shown in a number of studies to help support healthy pH levels within the mouth, inhibit the activity of bacteria and protect enamel tooth surfaces. Together, they offer two-tiered protection that you can trust with every brushing.
    • Platinum Mint
    • With Baking Soda
    • Fresh Taste
    • Whitening
    • Reduces Plaque
    The XyliWhite Advantage
    Xyliwhite Platinum Mint with Baking Soda is a remarkable fluoride-free toothpaste gel that uses all-natural Xylitol as its main ingredient.
    • Supports healthy teeth and gums
    • Helps fight plaque build-up
    • Free of SLS chemicals (sodium lauryl sulfate)
    • Perfectly suitable for vegetarians
    • Contains the Whitening Power of Baking Soda
    • Clean fresh mint taste
    • Contains 25% Xylitol, one of the highest contents available
    • Proven safe for both adults and children alike
    • A toothpaste unlike anything you've experienced
    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments
    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses thei:" ":better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
    NOW Science
    NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.
    Suggested Use
    Adults and children 2 years and older: Apply XyliWhitte toothpaste gel on to a soft bristle toothbrush. Brush thoroughly after meals or at least twice a day or as directed by your dentist.
    Ingredients

    Functional Ingredients: Xylitol (25%), Sodium Bicarbonate (9%) (whitening), Papain (whitening).

    Ingredients: Water, Xylitol, Hydrated Silica, Sorbitol, Sodium Bicarbonate, Glycerin, Cocamidopropyl Betaine, Natural Mint Flavor, Carrageenan (Chondrus crispus), Tea Tree Leaf Oil (Melaleuca alterrafoilia), Papain and Potassium Sorbate.

    Contains no: Flouoride.
    About NOW Foods

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

    NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



    NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


    395 South Glen Ellyn Road
    Bloomingdale, IL, 60108
    Phone: 888-669-3663
    http://www.nowfoods.com
    Reviews
    Submit a review for this item
    Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

    Average Customer Rating: (5 out of 5)

    Based on 39 rating(s)
    38 of 39 (97%) of customers said they would recommend this product to a friend.
    • By Samantha ( Choctaw, OK)
      1/30/2010 2:45:54 PM

      I recommend this product!
      This was okay...I probably won't be buying it again.
    • By Elizabeth ( Makanda, IL)
      2/6/2010 10:16:30 PM

      I recommend this product!
      This is a really nice toothpaste. It has simple, natural ingredients, and if I accidentally swallow a bit, it doesn't even upset my stomach, as other brands do. I have been using this for years and am very satisfied.
    • By desiree ( Island Trees, NY)
      9/21/2009 12:00:00 AM

      I recommend this product!
      I love the idea of buying a toothpaste made by the company that also makes many of my vitamins! Xyliwhite is a very thick, translucent gel; no risk of squeezing too much out of the tube. It is lightly abrasive with lots of baking soda that you can taste. The Platinum Mint flavor is nice and minty, but not as strong as something like Crest or Colgate (which I find too intense, especially at night). Lastly, and best of all, the gel formula doesn't leave my sink with white streaks like most other paste-y ones!
    • By RULA ( Ann Arbor, MI)
      10/20/2008 12:00:00 AM

      I recommend this product!
      Since we started using this toothpaste me and my family we cut back on dentist appointments by more than 50% and our teeth feel and are healthier than ever.
    • By ANDREA ( Burnsville, MN)
      10/9/2008 12:00:00 AM

      I recommend this product!
      I kind of agree with the previous comment, it doens't leave your mouth as fresh as the major name brands - however - when you consider it isn't full of chemicals and flouride, it really is a pretty good toothpaste! In our two year quest to find a 'natural' toothpaste we can stand, so far, it has been one of the best.
    • By Samantha ( Choctaw, OK)
      5/16/2008 12:00:00 AM

      I recommend this product!
      It's alright. I don't feel like it leaves my mouth as fresh as Crest or Colgate, but it's not the worst.
    • By ANDREA ( Maple Grove, MN)
      2/17/2010 10:48:43 AM

      I recommend this product!
      My favorite toothpaste. It tastes nice and minty and makes my breath fresh. It contains no sacharin or artificial colors, that makes me happy!!
    • By Rise ( , )
      9/1/2010 9:29:33 AM

      I recommend this product!
      Breath is fresh, teeth look and feel clean, no plaque or tartar buildup! Now we are going to try the NOW xylitol mouthwash and switch to xylitol gum!
    • By Laura ( Hudson, OH)
      1/18/2011 9:55:26 AM

      I recommend this product!
      I've been using this toothpaste for a while now and feel no need to switch. The ingredient list is unobjectionable, and it leaves my teeth and mouth feeling clean and fresh, though not painfully minty as with artificially flavored brands. Great quality for the price.
    • By TAMI ( Winsted, MN)
      6/7/2011 8:31:09 PM

      I recommend this product!
      Tastes good, but not quite powerful enough for me in the morning. Doesn't foam much. Good for kids, as mild tasting and ok if swallowed accidentally!
    • By Kelsey ( Elgin, TX)
      6/19/2011 10:05:58 PM

      I recommend this product!
      Love this toothpaste. The flavor is not too bold. I am gluten-free and this toothpaste does not bother me. The package actually says gluten free as well.
    • By Rebecca ( Randolph Center, VT)
      9/26/2011 10:43:29 PM

      I recommend this product!
      I love this toothpaste! I'm not a big fan of regular toothpaste because I think it's too chalky & I had trouble finding a natural toothpaste in gel form. Then I came across this stuff...gel form, great minty taste, has baking soda in it & is fluoride-free. If the tube was recyclable, it would be everything I could ask for! (But it's close enough!)
    • By Kayla ( Chippewa Falls, WI)
      10/2/2011 2:01:34 PM

      I recommend this product!
      Seems to keep teeth white and has a really fresh taste.
    • By Shari ( McKinney, TX)
      3/21/2012 11:35:15 AM

      I recommend this product!
      It's a good toothpaste, but doesn't foam very much.
    • By terry ( Kennewick, WA)
      6/25/2011 12:14:48 AM

      I recommend this product!
      I love this toothpaste...your teeth feel so clean and the bonus..you aren't brushing with sugar like regular toothpaste
    • By Cara ( Presque Isle, ME)
      8/3/2011 6:07:29 AM

      I recommend this product!
      Tasty & gives the fresh cleaning feel!
    • By Michele ( Doylestown, PA)
      5/14/2012 10:38:39 AM

      I recommend this product!
      Mild flavor, does the job.
    • By Linda ( Claremont, NH)
      4/6/2012 12:07:29 PM

      I recommend this product!
      Tastes pretty good and helps your teeth and gums stay healthy!
    • By Asya ( Kansas City, KS)
      8/2/2011 3:40:08 PM

      I recommend this product!
      Excellent Product. Teeth are whiter and feel cleaner
    • By Terry ( S Abington TWP, PA)
      9/10/2012 10:27:40 AM

      I recommend this product!
      This is just the easiest site to shop at.
    • By Margaret ( Fort Mill, SC)
      3/12/2012 6:20:29 PM
      I was hoping to find a natural toothpaste that really helped whiten teeth but do not notice much difference. I have been using for about a month.
    • By Clay ( Hubert, NC)
      12/29/2011 10:16:29 AM

      I recommend this product!
      This is a great toothpaste, at a reasonable price, will purchase again
    • By Cher ( Roswell, NM)
      5/16/2012 11:21:39 AM

      I recommend this product!
      I have used this toothpaste for a few years , love it! I'm very happy with the % of xylitol it contains.
    • By Katie ( Saint Cloud, FL)
      9/3/2012 9:11:17 AM

      I recommend this product!
      I love this product! While at the dentist a few months ago they couldn't believe how clean my teeth are. The hygentist just kept reapeating your teeth are so clean I don' t have much to do. It was as if she couldn't believe it and was in awe!
    • By Heather ( Nappanee, IN)
      7/22/2011 8:26:18 AM

      I recommend this product!
      Love this product! Hope that they never change it.....even my 2 year old can safely brush with the ingredients in this toothpaste!
    • By Donna ( Oviedo, FL)
      4/1/2013 10:48:09 AM

      I recommend this product!
      Hard to find no floride.
    • By Laura ( Hudson, OH)
      6/14/2012 10:29:46 AM

      I recommend this product!
      My family has been using this toothpaste for years. It does a good job, and my dentist agrees. Tastes minty, no nasty ingredients.
    • By Marilyn ( Longmont, CO)
      2/7/2012 1:12:58 AM

      I recommend this product!
      This refreshing toothpaste works well with my electric toothbrush and helps me feel like I'm supporting my oral health!
    • By Michael ( Ignacio, CO)
      12/29/2011 9:37:35 PM

      I recommend this product!
      Nice product
    • By Mikki ( Boynton Beach, FL)
      1/3/2012 12:42:15 PM

      I recommend this product!
      I like the taste and feel, plus I don't think it's wearing down my teeth as some ohters do.
    • By Jayde ( Woodland, WA)
      8/1/2011 10:35:26 AM

      I recommend this product!
      love it... good product!
    • By Robyn ( Plymouth, MA)
      1/23/2012 9:32:24 AM

      I recommend this product!
      love this toothpaste!
    • By Amber ( Minneapolis, MN)
      6/29/2012 1:59:53 PM

      I recommend this product!
      In my opinion this is the BEST toothpaste out there, and I have tried so many! It takes care of my sensitive teeth - makes my teeth feel very smooth and clean and I have noticed they are whiter these days. A nice minty fresh that is not overpowering but strong enough to leave breath fresh! Highly recommended.
    • By sandy ( Omaha, NE)
      12/23/2013 6:12:47 PM

      I recommend this product!
      This is the first time I have ordered this toothpaste. I am pleased with the price, the taste, and the fact that it is fluoride-free! I would order it again.
    • By Cala ( Andover, NY)
      4/25/2013 11:45:50 PM

      I recommend this product!
      I have tried several "natural" toothpastes to find that some are not as natural as they claim or just have weird tastes. This has a pleasant taste that leaves my mouth feeling fresh and cleaner than ever before. I highly recommend this product.
    • By Amy ( Peyton, CO)
      5/23/2013 10:18:48 AM

      I recommend this product!
      Best fluoride free toothpaste - whole family love it.
    • By Mark ( Valencia, PA)
      3/5/2014 4:41:10 PM

      I recommend this product!
      Good taste and keeps teeth in good health.
    • By N ( Seattle, WA)
      2/6/2014 1:04:45 PM

      I recommend this product!
      Great taste!
    • By Daniel ( Ravenna, OH)
      2/3/2014 8:55:16 AM

      I recommend this product!
      good
    *The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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