NOW Foods NAD 25 mg - 60 Lozenges
NOW Foods NAD complex is a highly effective and genuinely unique form of Vitamin B-3 that shares many of the same qualities as NADH at a fraction of the cost.Vitamin B-3 (niacin) is widely regarded as one of the most effective nutrients in supporting positive mood and fighting the effects of fatigue. In addition to its mood supporting properties, NAD is being studied with regards to its positive effects on naturally increasing the brain's levels of dopamine, a neurotransmitter essential to brain health as we age.What is NAD or NAD(H)?
NAD is the abbreviation used for Nicotinamide Adenine Dinucleotide, the biologically active coenzyme form of vitamin B3 (Niacinamide). NAD is the oxidized form of coenzyme B3 that acts as a hydrogen (H) acceptor, while NAD(H) (known as NADH) is the reduced form that donates hydrogen as part of the Krebs’ Citric Acid Cycle (KCAC) and Electron Transport Side Chain (ETSC). NADH is a complex molecule comprised of vitamin B3, ribose, a mineral compound called a phosphate group and another compound called adenine nucleotide that can be made in the liver and other cells. NAD and NADH can each be converted back-and-forth into the other form many times during the body’s energy production cycles. They are both involved in transferring electron pairs (energy “sparks”) during energy transfer reactions within the cell. Chemical energy in the form of ATP (Adenosine Tri-Phosphate) is produced in this cycle.What does NAD or NAD(H) do?
NADH is necessary to oxidize (burn) all foods, such as sugars, fats and proteins. NAD and NADH are considered to be important coenzymes needed to produce the energy necessary to sustain life. What does the research say about NAD?
NAD’s reduced form (NADH) has been studied as a way to increase natural dopamine production to maintain healthy levels. Supplementing with NAD also may spare tryptophan in the body from being used for NADH production, making this essential amino acid more available for the production of the neurotransmitter serotonin. A deficiency in serotonin may be associated with certain mood problems. NADH is the first of five enzyme complexes of the Electron Transport Chain (hence the name Coenzyme 1), by means of which significant amounts of ATP for the body and brain’s energy needs is manufactured. The human brain must produce and use approximately 20% of the bodies ATP for energy. NAD also serves as an activator of other enzymes - like alcohol dehydrogenase and acetaldehyde dehydrogenase - that are needed to process alcohol into carbon dioxide and water. NAD is stable at a lower pH than NADH, and so can resist being broken down by stomach acid, unlike NADH.NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.
In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products. History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and:" ":ional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.NOW Commitments
- Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
- Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
- Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.GMP Quality Assured
NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.