Ultimate Natural Liquid Foundation by Beauty Without Cruelty
Beauty Without Cruelty Ultimate Natural Liquid Foundation Natural - 0.5 oz. (15ml)
Beauty Without Cruelty Ultimate Natural Liquid Foundation Natural combines moisture balancing pentavitin with jojoba, avocado oil and vitamin E to achieve a smooth natural consistency for a flawless complexion. Beauty Without Cruelty Ultimate Natural Liquid Foundation Natural provides long lasting, exceptional coverage. Beauty Without Cruelty Ultimate Natural Liquid Foundation Natural is perfect for a natural confident look.
Beauty Without Cruelty - The original cruelty free makeup range
For over 30 years Beauty Without Cruelty has led the way in cruelty free cosmetics. They operate a company wide fixed cut off date and are fully compliant with BUAV (British Union for the Abolition of Vivisection) requirements.
All Beauty Without Cruelty products are:
- 100% suitable for vegans and vegetarians
- completely cruelty free and comply with their fixed cut-off date
- caring for environment by using recycled materials where possible and finding methods of sourcing which minimize their footprint on our planet
They use natural pure ingredients and their products are considered one of the most successful for sensitive skin, being hypoallergenic and fragrance free throughout.
The Beauty Without Cruelty Mission
To be at the forefront of ingredient consciousness consistent with the values articulated by their founder Muriel, The Lady Dowding (wife of the Commander-in-Chief of Fighter Command Air Chief Marshall Lord Dowding B.C.B., K.C.B., G.C.V.O.) in 1959.
To ensure their products offer a natural alternative to preservative and chemical-based beauty products.
To incorporate environmental conscience in all aspects of their supply chain. Their swan logo encapsulates their mission being associated with the deities of healing waters and the sun. Known for their grace and beauty the swan is symbolic of their mission to deliver beauty by the intertwining of natural elements in their product offering.
Apply directly to clean skin with broad strokes in a downward motion placing lines of foundation on cheeks, chin, nose, and forehead. Blend lightly with fingers or a makeup sponge.
Aqua/water, Glycerin, Caprylic/Capric Triglyceride, Titanium Dioxide, Olive Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Bran Oil, Nylon-12, Magnesium Aluminium Silicate, Sodium Stearoyl Lactylate, Silica, Hydrogenated Lecithin, Polyglyceryl-3 Stearate, Phenoxyethanol, Saccharide Isomerate, Glyceryl Caprylate, Tocopheryl Acetate (Vitamin E), Polyglyceryl-5 Laurate, Ethylhexylglycerin, Xanthan Gum, Yellow Iron Oxide, Iron Oxide, Polyglyceryl-10 Laurate, Persea Gratissima Oil (Avocado Oil), Aluminium Tristearate, Talc, Aluminium Hydroxide, Tocopherol (Vitamin E), Sodium Citrate, Citric Acid.
About Beauty Without Cruelty
Since 1963, Beauty without Cruelty has been dedicated to a business philosophy that advances animal welfare. They have stood consistently against animal testing and pioneered a powerful, ethical standard that could eliminate animal testing for cosmetic purposes on a global scale, if adopted by enough companies.
1343-G Industrial Avenue
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