Alterna Hemp Firm Hold Gel - 4.2 oz. (125ml)
Alterna Hemp Firm Hold Gel is a firm-hold styling gel that adds texture and shape without "crunchiness". Alterna Hemp Firm Hold Gel creates long-lasting hold and controls frizz with no risk of flaking. Alterna Hemp Firm Hold Gel has been formulated with certified organic and natural botanicals to help strengthen and support hair while you style. Alterna Hemp Firm Hold Gel contains no parabens, gluten or phthalates.
The Alterna Promise: Transformation... After Just One Use.
Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, they believe that you shouldn't have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That's why their products are: Pure. Proven. Professional.
Caviar, Seasilk, Bamboo, Kendi Oil & more—these precious, sustainable ingredients deliver pure, powerful benefits. And what they leave out of their products is just as important as what they put in. They believe beauty products should be FREE OF Parabens, Sulfates, Phthalates & other harsh or unnecessary additives. So important to them, this FREE OF claim appears on the front of every Alterna bottle, along with their commitment to eco-friendly packaging & fair-trade practices.
They believe that consumers deserve high-performance products that deliver on their promises. That’s why they have spent over 15 years developing proprietary technologies subjected to intensive clinical, consumer, safety and in-salon testing. The result is state-of-the-art haircare collections that are a remarkable synthesis of nature & exclusive proprietary technologies such as Enzymetherapy™. This enzyme delivery system improves the absorption of essential ingredients for superior keratin production.
Their respected credibility; the promise of transformations without trade-offs, has been the source of Alterna’s luxury haircare authority, pioneering industry standards since 1997. They tapped the expertise and insights of professional stylists to create luxurious, high-performance products that meet the exacting standards of professional salons and their clients. Salon stylists & beauty artisans worldwide can always turn to us for innovation, expertise, choice…for uncompromising care to transform hair.
Alterna was proud to create an exclusive gift set with proceeds going to WaterAid America.
WaterAid, the leading charity for clean water in Africa and Asia, transforms lives by improving access to safe water, hygiene and sanitation in the world's poorest communities.
Los Angeles Galaxy Foundation
Alterna was proud to be involved with the LA Galaxy in a charity soccer match with the foundation and David Beckham.
The Los Angeles Galaxy Foundation is dedicated to supporting and creating educational, health, and recreational activities and programs for children in southern California, with a specific focus on assisting under served and at-risk youth. The Galaxy Foundation is committed to encouraging, educating, and empowering the children in the Los Angeles community.
National Kidney Foundation
Alterna was proud to participate in Southern California's Celebrity Golf Classic for the National Kidney Foundation.
The National Kidney Golf Tournament is a competitive and fun event which calls attention to the prevention of kidney disease and the need for organ donation.
Step Up Women's Network
Alterna was honored to be a part of the Annual Inspiration Awards for Step Up.
Step Up Women’s Network is a national, nonprofit membership organization dedicated to connecting and advancing women and girls. By bridging communities of professional women and underserved teen girls through mentorship, networking and advancement, this organization helps to ensure women and girls have the opportunities they need to create a better future.
Mia Hamm Foundation
Alterna was a proud team member to the foundation during the Mia Hamm & Nomar Garciaparra Celebrity Soccer Challenge. The Mia Hamm Foundation is a non-profit, national organization dedicated to raising funds and awareness for families in need of a marrow or cord blood transplant and the development of more opportunities for young women to participate in sport.
EBMRF | Epidermolysis Bullosa Medical Research Foundation
Alterna celebrated with the EBMRF at their CelEBration on the Pier event to raise money for medical research. The EBMRF is a volunteer, non profit Foundation dedicated to helping medical scientists learn more about EB, its causes, the development of successful treatments and, ultimately, its cure.
The Justice Ball
Alterna was a proud participant in the Justice Ball for Bet Tzedek.
Ensuring "equal justice for all" has been the rallying cry of Bet Tzedek since it was founded in 1974. The Justice Ball, now in its 15th year, has evolved into one of Bet Tzedek’s primary annual fundraisers. Bet Tzedek actually means “The House of Justice” in Hebrew. Each year, Bet Tzedek's staff and its army of 1,000 volunteer attorneys and paralegals serve nearly 15,000 people of all racial and religious backgrounds providing free legal services that address many of life’s basic necessities.
Lymphoma Research Foundation
Alterna was proud to be involved with the LRF in their Strike Lymphoma Bowling Event. The Lymphoma Research Foundation (LRF) is the nation's largest non-profit organization devoted exclusively to funding innovative lymphoma research and providing people with lymphoma and healthcare professionals with up-to-date information about this type of cancer. LRF's mission is to eradicate lymphoma and serve those touched by this disease.
Starlight Children's Foundation
Alterna was honored to be a part of Starlight Starbright: A Stellar Night Gala for the Starlight Children's Foundation. This organization is dedicated to improving the quality of life for children around the globe with chronic and life-threatening illnesses and life-altering injuries by providing entertainment, education and family activities that help them cope with the pain, fear and isolation of prolonged illness.
Alterna Welcomes Katie Holmes
Katie has inspired us by gracefully evolving from an actress to a multi-faceted artist, designer and style icon," says Joan Malloy, President/CEO of Alterna. "Alterna has been hair- care's 'best kept secret' for years, but that is about to change. They're confident that adding Katie's natural beauty, gorgeous hair and creative instincts to their state-of-the-art, results-driven hair care collection will be a game-changing combination."
Katie Explains Why Alterna
"I'm really proud to be a part of this company – not only because the products are incredible, but because their 'accessible luxury' and 'free of' philosophy really speaks to me," says Katie. "I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it."
Katie Describes How Alterna Transformed Her Hair
"When I first used Alterna, I knew there was something special about their products because of how much healthier, shinier and smoother my hair looked and felt after just one use," says Katie.
"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation."
Katie's Role With Alterna
As co-owner and spokesperson at Alterna, Katie will be sharing her creative and consumer insights to help the brand continue to grow and expand its presence around the world, as well as inspire salon and retail partners. Consumers will get their first glimpse at the partnership with the Spring 2013 integrated marketing campaign, featuring Katie and Bamboo Smooth Kendi Oils. Regarding the potential for future creative and product collaborations between Katie and the brand, Malloy says, "Stay tuned! With a great partnership like this, there are no limits."