NOW Foods - Better Stevia Liquid Sweetener - 2 oz. (60 mL)
NOW Foods Better Stevia Liquid Sweetener is a zero-calorie, low glycemic, 100% natural sweetener that makes a perfectly healthy substitute for table sugar and artificial sweeteners. Unlike chemical sweeteners, NOW Foods Better Stevia Liquid Sweetener contains pure Stevia extract, NOW Foods takes special measures to preserve Stevia's natural qualities in this unique, pure, better-tasting Stevia.
Parts Used and Where Grown
The stevia plant originally came from the rain forests of Brazil and Paraguay. It is now grown in those areas, as well as in Japan, Korea, Thailand, and China. It is most widely used as a non-sugar sweetener in food and drink, particularly because it does not appear to have any calories or affect on blood sugar like most natural sweeteners (like sugar or honey). The leaf is used in herbal preparations.
Historical or Traditional Use
The native peoples in South America used stevia primarily as a sweetener, a practice adopted by European colonists. The indigenous tribes also used stevia to treat diabetes.1 During World War II, stevia was grown in England as a sugar substitute. The greatest use of stevia as a sweetener today can be found in Japan.
The NOW mission is - To provide value in products and services that empower people to lead healthier lives.
In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.
History of NOW
NOW is still family owned as it has been from the beginning. El Richard started the company in 1968 and the entire family has contributed to the success of NOW.
Celebrating over 40 Years of Empowering Healthier Lives
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, they have made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them.
Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while they have grown considerably over the past four decades, one thing has never changed – their commitment to providing products and services that empower people to lead healthier lives.
Core Values and Beliefs
Customer Focused and Information Driven
They believe that their products, services, and the decisions they make should be primarily influenced by the desires and needs of their customers. The decisions that they make should be based on accurate information and therefore they place a high value on knowledge and learning within their organization.
Quality and Value Oriented
Acting in the best interest of their customers, they endeavor to produce the highest quality products at competitive prices. Their first priority is to maintain quality where it counts the most – in the products. Their exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives their ability to provide high quality products at the very best prices.
Natural is Better
They are convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, they strive to provide products that contain natural ingredients because they are better for their customers.
They are committed to their most valuable resource, their employees. As a family-owned business, they strive to maintain a safe, family-friendly work environment where employees can achieve their full potential through challenging work with individual & team successes. Their goal is simple, yet unending – to make NOW more than a great place to work; they want to be recognized as one of the best places to work.
Honesty, Integrity & Respect
They encourage open and honest communication and strive to maintain an environment of trust and respect with their customers, vendors and employees. They believe in the Golden Rule - "Do unto others as you would want them to do unto you." – and they apply it as one of the guiding principles on how they conduct their business. Also, they make every effort to be socially responsible in their use of resources and they support programs that improve the quality of our environment.