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NOW Foods
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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - Better Stevia Liquid Extract - 2 oz.

Zoom View - Better Stevia Liquid Extract
Egg FreeWheat FreeSoy FreeGluten FreeSugar FreeIs Vegetarian
    Picture shown may differ in size, strength or flavor.
    Item Code: 53338
    UPC Code: 733739069559
    Pricing Info Re-Order
    Retail Price: $8.99
    LuckyVitamin: $5.78
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    Product: Better Stevia Liquid Extract
    Code#: Lucky ID: 53338 | UPC: 733739069559
    Manufacturer:NOW Foods
    Size/Form: 2  oz.
    Packaged Ship Weight: 0.10  lbs
    Servings: 461
    Dosage Size: 4  Drop(s)
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    - (24 ratings) -
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    24 of 24 (100%) of customers said they would recommend
    this product to a friend.

    Description Suggested Use Ingredients Reviews Manufacturer Info Show All
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    NOW Foods - Better Stevia Liquid Extract - 2 oz. (60 mL)

    NOW Foods Better Stevia Liquid Extract is a zero-calorie, low glycemic, 100% natural sweetener that makes a perfectly healthy substitute for table sugar and artificial sweeteners. Unlike chemical sweeteners, NOW Foods Better Stevia Liquid Extract contains pure Stevia extract, NOW Foods takes special measures to preserve Stevia's natural qualities in this unique, pure, better-tasting Stevia.

    Stevia
    Parts Used and Where Grown
    The stevia plant originally came from the rain forests of Brazil and Paraguay. It is now grown in those areas, as well as in Japan, Korea, Thailand, and China. It is most widely used as a non-sugar sweetener in food and drink, particularly because it does not appear to have any calories or affect on blood sugar like most natural sweeteners (like sugar or honey). The leaf is used in herbal preparations.

    Historical or Traditional Use
    The native peoples in South America used stevia primarily as a sweetener, a practice adopted by European colonists. The indigenous tribes also used stevia to treat diabetes.1 During World War II, stevia was grown in England as a sugar substitute. The greatest use of stevia as a sweetener today can be found in Japan.

    About NOW
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    NOW is still family owned as it has been from the beginning. El Richard started the company in 1968 and the entire family has contributed to the success of NOW.

    Celebrating over 40 Years of Empowering Healthier Lives
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, they have made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them.

    Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while they have grown considerably over the past four decades, one thing has never changed – their commitment to providing products and services that empower people to lead healthier lives.

    Core Values and Beliefs

    Customer Focused and Information Driven
    They believe that their products, services, and the decisions they make should be primarily influenced by the desires and needs of their customers. The decisions that they make should be based on accurate information and therefore they place a high value on knowledge and learning within their organization.

    Quality and Value Oriented
    Acting in the best interest of their customers, they endeavor to produce the highest quality products at competitive prices. Their first priority is to maintain quality where it counts the most – in the products.  Their exceptional cost-conscious team of employees then focuses their energies on driving costs down.  Nurturing this competency of value drives their ability to provide high quality products at the very best prices.

    Natural is Better
    They are convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, they strive to provide products that contain natural ingredients because they are better for their customers.

    Employee Focused
    They are committed to their most valuable resource, their employees. As a family-owned business, they strive to maintain a safe, family-friendly work environment where employees can achieve their full potential through challenging work with individual & team successes. Their goal is simple, yet unending – to make NOW more than a great place to work; they want to be recognized as one of the best places to work.

    Honesty, Integrity & Respect
    They encourage open and honest communication and strive to maintain an environment of trust and respect with their customers, vendors and employees. They believe in the Golden Rule - "Do unto others as you would want them to do unto you." – and they apply it as one of the guiding principles on how they conduct their business. Also, they make every effort to be socially responsible in their use of resources and they support programs that improve the quality of our environment.

    Suggested Use

    Use to naturally sweeten your favorite beverages and food. Use 1 to 4 drops as desired daily. Sweeten to taste. Remember a little BetterStevia goes a long way. Sedimentation may occur. Shake well before using.

    Warnings

    Store in a cool, dry place. Please Recycle.
    Ingredients

    NOW Foods - Better Stevia Liquid Extract - 2 oz. (60 mL)
    Supplement Facts
    Serving Size: 4 Drops (0.13 mL)
    Servings Per Container: 461
    Amount Per Serving %DV*
    Calories 0
    Total Fat 0 g 0%
    Sodium 0 mg 0%
    Total Carbohydrate 0 g 0%
       Sugars 0 g
    Protein 0 g
    Not a significant source of calories from fat, saturated fat, trans fat, cholesterol, dietary fiber, vitamin A, vitamin C, calcium or iron.
    * Percent Daily Values are based on a 2,000 calorie diet.
    Other Ingredients: De-ionized Water, Certified Organic Stevia Extract (Stevia rebaudiana) (Leaf) and 11% Alcohol.
    About NOW Foods

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

    NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



    NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


    395 South Glen Ellyn Road
    Bloomingdale, IL, 60108
    Phone: 888-669-3663
    http://www.nowfoods.com
    Reviews
    Submit a review for this item
    Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

    Average Customer Rating: (5 out of 5)

    Based on 24 rating(s)
    24 of 24 (100%) of customers said they would recommend this product to a friend.
    • By APRIL ( Roanoke, VA)
      6/5/2008 12:00:00 AM

      I recommend this product!
      I LOVE this item!! in fact, i have ordered it for friends. It is PERFECT for sweetening our iced tea. and it tastes great!
    • By Elaine ( Roanoke, VA)
      6/12/2011 10:49:55 PM

      I recommend this product!
      I have used this brand stevia for years and like how it tastes in tea. I don't care for the taste in coffee. I also use it when I go to a restraunt. I order water with lemon and then add the stevia for my own brand of lemonade. It's delicious and it helps to stabilize my blood sugar.
    • By Teresa ( Mt Rainier, MD)
      6/19/2011 7:39:18 PM

      I recommend this product!
      Clean taste. Other liquid stevias use grapefruit seed oil as a preservative, which gives an off taste to them (this one doesn't have it). I keep a bottle in the fridge at home and will soon be replacing my Sweetleaf bottle in the fridge at work with another bottle of the NOW brand.
    • By terry ( Kennewick, WA)
      6/25/2011 12:14:48 AM

      I recommend this product!
      Great price...so good for you
    • By Catherine ( Ocala, FL)
      10/20/2011 9:23:02 AM

      I recommend this product!
      very good product, no after. dispenser very useful
    • By Noel ( Silver Spring, MD)
      1/25/2012 10:20:00 PM

      I recommend this product!
      A few drops of this Stevia extract make a good sweetener for a morning cup of coffee. It's sweeter than other brands and economical because it is so concentrated.
    • By STACEY ( Franklinton, NC)
      3/8/2012 10:34:01 PM

      I recommend this product!
      Great sweet taste without being bitter. I use it to sweeten tea, yogurt and baked goods. Love it!
    • By Ashley ( Mineola, NY)
      3/20/2012 4:11:24 PM

      I recommend this product!
      I was so happy to find an organic stevia extract. My only complaint is that the aftertaste is somewhat unpleasant, although it does add a nice sweet flavor.
    • By Deborah ( Wading River, NY)
      7/13/2012 3:58:23 PM

      I recommend this product!
      Like the product.
    • By Jacqueline ( Sewickley, PA)
      1/21/2013 3:58:27 PM

      I recommend this product!
      This is the perfect healthy sweetener for tea.
    • By Alicia ( Spring Hill, FL)
      3/15/2013 6:58:10 AM

      I recommend this product!
      Easy to use dropper in the bottle makes this a frequent choice in our household for iced tea.
    • By AMANDA ( Rogersville, TN)
      3/15/2013 10:06:29 AM

      I recommend this product!
      No bitter after taste very sweet
    • By vicki ( Cullman, AL)
      4/5/2013 12:28:05 PM

      I recommend this product!
      i like the stevia for the o calories it has.
    • By kim ( San Clemente, CA)
      6/5/2013 2:07:09 PM

      I recommend this product!
      NOW Foods has the best Stevia out there. I've tried many others but theirs reigns supreme! I'm still not a fan of the aftertaste, or even the taste of Stevia in general. The truth is...you can't replace the yumminess of sugar! But this is much better for you, so you adapt.
    • By larry ( Brooksville, FL)
      7/1/2013 12:03:03 PM

      I recommend this product!
      Very tastey! and convenient.
    • By robert ( san francisco, CA)
      6/19/2013 4:28:07 PM

      I recommend this product!
      better than powder
    • By Rebecca ( Meshoppen, PA)
      5/13/2013 11:05:07 AM

      I recommend this product!
      Someone recommended this to me after I said that powdered stevia just didn't taste good to me. I didn't know the liquid would be so much better!! No powder for me. Super good and no weird after taste. We use it in our sweet tea!
    • By Mary ( Ellicott City, MD)
      8/19/2013 5:46:30 PM

      I recommend this product!
      This product was pretty good, it lasts longer than the powder, however, it had a bitterness after taste. It wasn't bad, just not as good as the powder.
    • By Vicki ( Boerne, TX)
      9/9/2013 5:41:21 PM

      I recommend this product!
      Been using Stevia several years and find this brand does very well, especially in liquids such as tea.
    • By Maria ( Ocala, FL)
      11/15/2013 11:45:57 AM

      I recommend this product!
      Love the product, and happy that Lucky V. still has it with the dropper. I noticed NEW has started producing small bottles with flat caps.
    • By Sheila ( Rexburg, ID)
      11/11/2013 9:46:02 AM

      I recommend this product!
      Don't need but a few drops. It is a very pure product
    • By Mary Jane ( Fort Pierce, FL)
      2/3/2014 7:21:51 AM

      I recommend this product!
      Tastes great and is easy to use. There is no bitter after taste.
    • By Kathy ( Marshall, TX)
      7/16/2014 5:05:57 PM

      I recommend this product!
      I've tried several other brands, and like the taste of this one. Not bitter, good price
    • By SHELLEY ( Seabrook, TX)
      7/11/2013 11:43:16 PM

      I recommend this product!
      Best tasting stevia I have found. No bitter after taste and a little goes a long way. Great in unsweetened almond milk!
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    *The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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