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NOW Foods
60 Softgels
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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - Astaxanthin Cellular Protection 4 mg. - 60 SoftgelsSupports Cardiovascular Health

Zoom View - Astaxanthin Cellular Protection
Egg FreeWheat FreeGluten FreeDairy FreeNo Animal TestingSugar FreeIs Vegetarian
    Picture shown may differ in size, strength or flavor.
    Item Code: 52912
    UPC Code: 733739032515
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    Retail Price: $19.99
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    Product: Astaxanthin Cellular Protection
    Code#: Lucky ID: 52912 | UPC: 733739032515
    Manufacturer:NOW Foods
    Size/Form: 60  Softgels
    Packaged Ship Weight: 0.20  lbs
    Servings: 60
    Dosage Size: 1  Softgel(s)
    Potency Size: 4  mg.
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    - (26 ratings) -
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    26 of 26 (100%) of customers said they would recommend
    this product to a friend.

    Description Suggested Use Ingredients Reviews Manufacturer Info Show All
    Print ItemBookmark Item
    NOW Foods Astaxanthin

    Astaxanthin is a naturally occurring carotenoid that because of its unique structure, provides a wide range of antioxidant benefits. NOW Foods Astaxanthin can help to protect cell membranes against free radical attack and potentiates the action of other antioxidants like Vitamins E and C. Scientific studies have demonstrated that Astaxanthin can help to support a healthy inflammatory response, enhance immune function, and provide neurological support. Recent research indicates that NOW Foods Astaxanthin may even help to support the skin's structure during exposure to sunlight.
    • Cellular Protection
    • 4 mg
    • Potent Carotenoid Antioxidant
    • Healthy Inflammatory Response
    • A Dietary Supplement
    What is Astaxanthin?
    BioAstin Astaxanthin is a red-colored carotenoid (orange-red antioxidant plant pigment) that is derived naturally from Haematococcus algae grown in a protected environment in Hawaii. This amazing xanthophyll compound is naturally occurring in phytoplankton, algae, plants and a few fungi and bacteria. Although Astaxanthin is not as well known as other carotenoids, it is not a newcomer on the antioxidant scene. It was first discovered and extracted from lobsters in1938. Among carotenoids, Astaxanthin is one of the most powerful fat-soluble anti-oxidant compounds. It protects plants, animals, and humans from cellular damage caused by oxygen and free radical damage. In rat studies, it was shown to reduce photoreceptor (eye) cell damage caused by light exposure.

    What is the difference between Astaxanthin and Beta-carotene?
    Astaxanthin belongs to the same family of fat-soluble carotenoid molecules as the yellow/orange colored Beta-carotene. It differs from Beta-carotene in that its' molecular structure contains two additional oxygen groups in each ring structure. This gives it a deep red color and classifies it as a xanthophyll, with up to 10 times stronger free radical scavenging activity. Another difference is that, unlike Beta-carotene, Astaxanthin cannot be converted to Vitamin A in the human body.

    How do I get Astaxanthin in my diet?
    Astaxanthin and Beta-carotene must both be obtained from the diet, since our bodies do not produce them. Unless you’re a regular algae eater, the best dietary source of this carotenoid are seafoods such as lobster, shrimp, crab and salmon. The characteristic pink or red color of salmon and trout is reflective of the presence of Astaxanthin that they ingest from their diet. Wild Sockeye salmon may contain up to 40 mgs of this rich antioxidant per kilo of flesh. This fat-soluble carotenoid is stored in the muscle tissue of fish. It is used to protect the fatty acids and cellular membranes from oxidative stress caused by the highly aerobic activities inherent in their migratory habits. Salmon eggs are naturally loaded with Astaxanthin by design, in order to protect the developing life inside from UV light and oxidation caused by the environment of the waters they hatch in.

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition :" ":ealth food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments
    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
    NOW Science
    NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as
    Suggested Use
    As a dietary supplement, take 1 softgel daily, preferably with meals.

    Warnings

    Please discard the inedible freshness packet enclosed
    Ingredients

    NOW Foods - Astaxanthin Cellular Protection 4 mg. - 60 Softgels
    Supplement Facts
    Serving Size: 1 Softgel
    Servings Per Container:60
    Amount Per Serving %DV

    Zanthin Natural Astaxanthin
    (CO2 extract of Haematococcus pulvialis algae)

    4 mg *
    *Daily Value Not Established
     

    Other Ingredients: Extra Virgin Olive Oil, Vegetarian Softgel Capsule (glycerin, modified corn starch, carrageenan, sorbitol, water), and Antioxidant Blend (mixed tocopherols, rosemary extract). 

    Contains: Soy derivative.

    Contains no: Salt, yeast, wheat, gluten, milk, egg or shellfish. 

    Vegetarian/Vegan Product.

    About NOW Foods

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

    NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



    NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


    395 South Glen Ellyn Road
    Bloomingdale, IL, 60108
    Phone: 888-669-3663
    http://www.nowfoods.com
    Reviews
    Submit a review for this item
    Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

    Average Customer Rating: (4 out of 5)

    Based on 26 rating(s)
    26 of 26 (100%) of customers said they would recommend this product to a friend.
    • By Anne ( Lebanon, KY)
      4/18/2010 2:27:19 AM

      I recommend this product!
      great antioxidant! is suppose to help protect you from the sun as well. NOW is a reliable brand.
    • By natasha ( Hillsdale, NJ)
      6/12/2011 5:20:56 PM

      I recommend this product!
      no opinion for now
    • By Debbie ( Phoenix, AZ)
      6/17/2011 2:07:39 PM

      I recommend this product!
      Very timely delivery and competitive price.
    • By David ( Lockhart, TX)
      6/17/2011 8:33:24 PM

      I recommend this product!
      I am a little concerned about the extraction process to maintain all the available nutrition possible.
    • By jess ( Birmingham, MI)
      6/19/2011 10:06:27 PM

      I recommend this product!
      Already have a healthy glow on my face and its only been 3 weeks!
    • By MICHELE ( Berlin Boro, NJ)
      7/19/2011 8:05:41 AM

      I recommend this product!
      Haven't noticed a difference from taking these yet.
    • By Reb ( Vancouver, WA)
      7/29/2011 11:25:03 AM

      I recommend this product!
      Mercola talks a lot about this. Great stuff
    • By Janice ( Cincinnati, OH)
      8/10/2011 12:36:03 PM

      I recommend this product!
      Just began using this product, was recommended by my doctor. I needed a good anti-oxidant and always liked Now brands.
    • By MICHAEL ( Valley Center, CA)
      8/22/2011 12:33:29 PM

      I recommend this product!
      I'm generally very healthy, so I don't see much of a difference by taking this supplement. But it has the specs I need as per recommended by the "experts."
    • By Mark ( , )
      10/13/2011 9:41:14 PM

      I recommend this product!
      Good quality astaxanthin supplement. The price and quality are always good with NOW brands. I have been taking this mainly for my eyes. Astaxanthin is supposed to be able to cross the blood\brain barrier to benefit your brain as well as your eyes. I did notice some vision improvement, mainly in sharpness. Astaxanthin is one of the best supplements to take in terms of protection from oxidizers (anti-oxidant).
    • By Evelyn ( Waterford, VA)
      9/24/2011 1:17:30 AM

      I recommend this product!
      Good product
    • By Joanne ( Westminster, CA)
      2/9/2012 5:14:05 AM

      I recommend this product!
      With a impaired immune system due to CLL, I have found that 1 per day of this astaxanthin staves off infections and colds even when everyone else around me is sick.
    • By LINDA ( Lafayette, IN)
      7/26/2012 2:58:52 PM

      I recommend this product!
      Very good product!
    • By Evelyn ( Watertown, CT)
      12/19/2011 10:40:19 AM

      I recommend this product!
      This product has helped reduce my inflammation. I have Fibromyalgia, so lowering inflammation is improtant.
    • By Randi ( Newton, NJ)
      5/13/2013 9:55:36 AM

      I recommend this product!
      Great product at a good price
    • By mike ( Co Spgs, CO)
      3/12/2012 1:08:35 PM

      I recommend this product!
      Been using this for 2 years. As always, great product/spedy delivery. Thanks.
    • By Patti ( Corona del Mar, CA)
      7/20/2012 5:49:18 PM

      I recommend this product!
      I love this product. I could tell the difference in my skin within a matter of days.
    • By Leah ( Island Lake, IL)
      12/6/2012 8:29:22 AM

      I recommend this product!
      very small pill - easy to swallow. hope it helps with inflammation..as with so many products like this you can't feel anything so it's hard to say
    • By Eleanor ( Mount Juliet, TN)
      3/16/2012 4:29:29 PM

      I recommend this product!
      Recommended by nutritional website.
    • By Sandy ( Thornhill, ON)
      11/30/2012 10:57:05 AM

      I recommend this product!
      Too early to tell effectiveness
    • By David ( Birdsboro, PA)
      3/25/2013 12:29:46 PM

      I recommend this product!
      Now is quality, and Lucky is the best price on the internet for most items.
    • By sara ( Berkeley, CA)
      1/21/2013 2:06:07 PM

      I recommend this product!
      wonderful anti-oxidnet. I like not having to worry so much about wearing sunscreen (which I do anyway) but have internal protection.
    • By paul ( Warner Robins, GA)
      3/17/2014 10:29:08 AM

      I recommend this product!
      A book I read suggested I try this products for my Diabetes.
    • By DR JULIE ANN ( Celebration, FL)
      8/23/2012 12:39:13 PM

      I recommend this product!
      AWESOME PRODUCT! First time I have used a product for neuropathy from post shingles excruciating pain and I thank God daily for this. Others who have tried it for chronic pain say the same thing. The price point is so great I have stocked up because when this goes public with movie stars promoting it, the price will sky rocket.
    • By Beverly ( Columbia, TN)
      5/23/2013 7:20:07 PM

      I recommend this product!
      This is a new product for me but will continue to use this product unless my doctor changes my supplements.
    • By Barbara ( Clarkston, WA)
      7/25/2013 12:57:27 PM

      I recommend this product!
      I think taking this helps my memory
    *The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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