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NOW Foods
100 Softgels
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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - Vitamin E- Mixed Tocopherols/Unesterified 200 IU - 100 Softgels

Zoom View - Vitamin E- Mixed Tocopherols/Unesterified
Egg FreeWheat FreeGluten FreeDairy FreeNo Animal TestingSugar Free
    Picture shown may differ in size, strength or flavor.
    Item Code: 53197
    UPC Code: 733739008800
    Pricing Info Re-Order
    Retail Price: $9.99
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    Product: Vitamin E- Mixed Tocopherols/Unesterified
    Code#: Lucky ID: 53197 | UPC: 733739008800
    Manufacturer:NOW Foods
    Size/Form: 100  Softgels
    Packaged Ship Weight: 0.25  lbs
    Dosage Size: 1  Softgel(s)
    Potency Size: 200  IU
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    Description Suggested Use Ingredients Reviews Manufacturer Info Show All
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    NOW Foods Vitamin E-200 IU Mixed Tocopherols 200 IU - 100 Softgels

    Vitamin E is a major antioxidant and the primary defense against lipid peroxidation. Vitamin E is particularly important in protecting the body's cells from free radical/oxidative damage. These protective benefits are achievable with supplemental intakes higher than what is normally consumed in the average diet. From the FDA's website: "Some scientific evidence suggests that consumption of antioxidant vitamins may reduce the risk of certain forms of cancer. However, FDA has determined that this evidence is limited and not conclusive."
    • Antioxidant Protection
    • 100% Natural Mixed Tocopherols
    Is your vitamin E a "natural vitamin E" or synthetic?
    NOW does not carry any synthetic Vitamin E, which is indicated by the dl-alpha prefix (as in dl-alpha-Tocopheryl acetate). All of NOW's Vitamin E is the all-natural d-alpha form.NOW is also the first company in the world to offer a 100% natural, unesterified, Identity Preserved non-GMO Vitamin E containing all 8 members of the Vitamin E family in a more appropriately balanced formula called Tru-E BioComplex.

    What type of vegetable oil is used in your Vitamin E softgels?
    The vegetable oil used in NOW Vitamin E products is soybean oil. For those persons allergic to soy or soy products, try NOW Dry E-400 capsules or powder. This product is free of any soy ingredients.

    What's the difference between Alpha and Gamma and Tocopherol?
    In order to answer the question correctly we need to review what Vitamin E is. Vitamin E is a family of essential fat-soluble nutrients that act as powerful antioxidants. In nature there are 8 substances that have been found to have vitamin E activity: alpha-, beta-, gamma- and delta-tocopherol; and alpha-, beta-, gamma- and delta tocotrienols. The four different isomers from both the tocopherol and tocotrienol groups all have different biological activities and therapeutic benefits.According to research d-alpha-tocopherol has the highest bioavailablity and is the standard against which all the others must be compared. Human blood and tissue contains much more alpha-tocopherol than gamma-tocopherol even though gamma-tocopherol is the predominant form of vitamin E in our diet. It's suggested that the liver metabolizes both alpha and gamma forms but uses a special protein called alpha-tocopherol transfer protein to preferentially place more alpha than any other tocopherol into the VLDL and eventually the LDL cholesterol carries it through the bloodstream to the tissues. The liver metabolizes gamma-tocopherol to 2,7,8-trimethyl-2- (beta-carboxyethyl)-6-hydroxychromin (gamma-CEHC) which is absorbed in some tissues, sent back to the intestines via the bile and mostly excreted in the urine. Some research indicates that the active CEHC metabolite may have natriuretic activity and play a role in determining how much fluid and electrolytes may pass through the kidneys thereby influencing many important physiologic activities in the body.

    Which NOW Vitamin E product should I take for a good blend of mixed tocopherols? Which is better for gamma tocopherols?
    Your best bet for a good blend of mixed tocopherols in a softgel form is NOW Vitamin E with 20% Mixed Tocopherols. We also carry a liquid supplement that contains 80% mixed tocopherols, which contains the best overall mix of tocopherols. These two formulas will also supply the greatest amount of gamma tocopherols.

    What is the difference between Unesterfied Vitamin E and just regular Vitamin E?
    Vitamin E (tocopherol) can be chemically combined with acetic acid or succin:" ":l. When you purchase unesterified E it is still uncombined and is the active tocopherol. Most nutritionists prefer this. Most of our E's are this form. Look for the word tocopherol instead of tocopheryl.

    Can you clarify if your product Vitamin E-400 IU - Mixed Tocopherols/Unesterified have any form of SOY in it?
    Yes, it has soy. All 100%-natural Vitamin E is derived from a mixture of vegetable oils, including soy. Most people with soy intolerances can use natural Vitamin E, unless soybean oil has been added to the formula as a synergistic base, because of the degree of distillation and separation used to concentrate the vitamin. Even our best Vitamin E product, TruE Bio Complex - which uses a rice bran oil base (most other companies use soy oil) - may have minute soy impurities, as the Vitamin E therein is also soyderived.

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments
    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
    NOW Science
    NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effectiv:" ":es from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.
    Suggested Use
    As a dietary supplement, take 1 softgel, 1-4 times daily, preferably with meals.

    Warnings

    DO NOT EAT FRESHNESS PACKET. KEEP IN BOTTLE
    Ingredients

    NOW Foods Vitamin E-200 IU Mixed Tocopherols 1000 IU - 100 Softgels
    Supplement Facts
    Serving Size: 1 Softgel
    Servings Per Container: 100
    Amount Per Serving %DV
    Calories 10
    Calories from Fat 9
    Total Fat 1 g 2 %
    Saturated Fat <1 g 4 %
    Trans Fat 0 g *
    Protein <0.5 g <1 %

    Vitamin E (as unesterified d-alpha Tocopherol plus Mixed Tocopherols:
    d-beta, d-delta and d-gamma Tocopherol)

    200 IU 3330 %
    *Daily Value Not Established

    Other Ingredients: Softgel Capsule (gelatin, glycerin, water) and Vegetable Oil Concentrate.

    Contains: Soy derivative.

    Contains no: Sugar, salt, starch, yeast, wheat, gluten, corn, milk, egg, shellfish or preservatives.

    About NOW Foods

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

    NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



    NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


    395 South Glen Ellyn Road
    Bloomingdale, IL, 60108
    Phone: 888-669-3663
    http://www.nowfoods.com
    Reviews
    Submit a review for this item
    Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

    Average Customer Rating: (5 out of 5)

    Based on 7 rating(s)
    7 of 7 (100%) of customers said they would recommend this product to a friend.
    • By EMANUEL A ( Miami, FL)
      9/8/2010 4:06:33 PM

      I recommend this product!
      Excellent product, very good price, highest quality, totally recommended.
    • By Erin ( Arnold, MO)
      6/13/2011 1:05:22 PM

      I recommend this product!
      Easy to swallow! Have seen a big improvement in my dry skin. Will continue to use.
    • By LEIF ( Temecula, CA)
      2/29/2012 7:47:43 AM

      I recommend this product!
      NOW delivers a great value based product.
    • By Dawn ( Stuart, FL)
      3/5/2012 11:43:09 AM

      I recommend this product!
      Great for many bodily functions.
    • By tony ( Cicero, IL)
      1/28/2014 11:58:55 AM

      I recommend this product!
      The quality of Vitamin-E produced by Now is not questioned....as Now costs is very competitive, quality is not sacrificed. Feel very comfortable introducing to my customers Now product lines.
    • By Sandra ( Gwinn, MI)
      3/28/2014 4:40:20 PM

      I recommend this product!
      Anyone who wants real vitaminE at a great price would do well to purchase this item.
    • By dianne ( Goffstown, NH)
      4/14/2014 9:39:00 AM

      I recommend this product!
      My favorite vitamin e going on 15 years now, even better when ordered through Lucky Vitamin, because they are less expensive!
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    *The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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