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About Aveeno

The unique story of AVEENO® began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. The Musher brothers were driven by a profound curiosity about how things work and how substances interact and a belief that centuries-old remedies hold the promise for human wellness. In conjunction with the Mayo Clinic, the Musher brothers’ experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal (“colloidal” means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin. And so was the birth of Soothing Bath Treatment and the AVEENO® brand. In fact, the Mayo Clinic was the Brand’s first customer.

Throughout the years, AVEENO® has continued this story of discovery and passion for unlocking the power of nature through scientific advances to benefit humankind. AVEENO®, the leader in ACTIVE NATURALS®, continues to develop breakthrough product formulations with new and existing natural ingredients, many that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder AVEENO® has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.

Contact Aveeno


Skillman, NJ, 08558
http://www.aveeno.com/
1-877-298-2525

Aveeno - Active Naturals Shampoo Nourish + Strengthen - 10.5 oz. CLEARANCE PRICEDRepairs and Fortifies to Help Prevent Breakage

Zoom View - Active Naturals Shampoo Nourish   Strengthen

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Item Code: 125387UPC Code: 381371150731
Description Suggested Use Ingredients Reviews Manufacturer Info Show All
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Aveeno Active Naturals Nourish + Strengthen Shampoo - 10.5 oz. (311 ml)

End the struggle with weak, damaged hair and indulge in silky, healthy, more manageable hair with Aveeno Active Naturals Nourish + Strengthen Shampoo. Infused with the power of Active Naturals Nourishing Wheat Complex, Aveeno Active Naturals Nourish + Strengthen Shampoo works with your hair's unique chemistry to target and fortify the weakest, most damaged areas of hair, infusing them with strength, and helping to repair up to 90% of breakage in just 3 washes. Your hair will be nourished back to stronger, healthier looking, life with Aveeno Active Naturals Nourish + Strengthen Shampoo.

  • Gently cleanses to help fortify fragile hair
  • Targets the weakest parts of hair to help restore over 90% of damage and reduce breakage
  • Gentle on color treated hair

Nourish+
Nourish dry, damaged hair back to life in just 3 washes with the Aveeno Nourish+ Hair Care Collection. Its Active Naturals Wheat Complex targets and repairs the most damaged parts of hair, for beautifully healthy hair with life.

The Beauty of Nature + Science
This exclusive Active Naturals formula, infused with Nourishing Wheat Complex, is designed to feed your hair — replenishing moisture as it zeroes in on the weakest part of hair and fortifying the hair shaft with protein where it needs it most. Developed with a team of experts, including a leading dermatologist and stylist, Aveeno's Active Naturals  formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy-looking hair you desire and deserve. And, because it's from Aveeno, you can trust that it's gentle on color-treated hair. Nourish+ shampoos, conditioners and leave-in treatment system.

Wheat Complex: What It Does
Wheat protein has long been used in hair care products, but now the leading scientists in Active Naturals ingredients development at Aveeno have unlocked its true potential. The Aveeno brand has identified an optimal blend of wheat – wheat protein + wheat germ oil – that preserves the naturally active benefits of wheat and allows it to target damaged areas of hair.

Wheat Complex: How It Works
When hair is damaged through coloring, blowdrying or perming, bonds in the hair break and create a negative charge. The wheat protein in the Nourishing Wheat Complex has a naturally positive charge that is attracted to the charge on damaged hair. It selectively targets and bonds to the most damaged parts of the hair. Formulas infused with the Nourishing Wheat Complex leave hair shinier, softer and healthier.

Hair Care Products
Aveeno Active Naturals ingredients, carefully selected from the nature, harness the power of science to deliver visible benefits for both skin and hair. The unique Aveeno hair care collections are formulated for color-treated, dry or damaged, and even fine or limp hair.

Discover the Science of Active Naturals Ingredients
Recommended by dermatologists and pediatricians for over 60 years, Aveeno combines the best of nature and science to reveal the natural beauty of your skin. Aveeno uses select natural ingredients because of their advanced benefits; Aveeno calls these Active Naturals, natural ingredients that deliver visible results. Active Naturals ingredients are carefully selected from nature and uniquely formulated by Aveeno through the power of science to deliver visible benefits for skin and hair. Aveeno Active Naturals are ingredients derived from nature and uniquely formulated to reveal skin's natural health and beauty.

Aveeno's History
The unique story of Aveeno began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. The Musher brothers were driven by a profound curiosity about how things work and how substances interact and a belief that centuries-old remedies hold the promise for human wellness. In conjunction with the Mayo Clinic, the Musher brothers' experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal ("colloidal" means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin. And so was the birth of Soothing Bath Treatment and the Aveeno brand. In fact, the Mayo Clinic was the Brand's first customer.

Throughout the years, Aveeno has continued this story of discovery and passion for unlocking the power of nature through scientific advances to benefit humankind. Aveeno, the leader in Active Naturals, continues to develop breakthrough product formulations with new and existing natural ingredients, many that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder Aveeno has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.

Beautiful Products, Inside and Out
Given the Aveeno brand's use of natural ingredients and their commitment to always providing the best quality products, it's no wonder Aveeno cares so much about how their products impact the Earth. Aveeno's dedication to this global effort has continued for over 60 years, but there is still so much more to be done.

Take Action Now
All Aveeno High-Density PolyEthylene (HDPE) bottles and paper packaging are recyclable, and, where possible, Aveeno use a percentage of Post-Consumer Recycled Material (or PCR) when creating their products and in-store materials. When you purchase and recycle Aveeno products, you complete the circle. Together you can lessen the impact packaging has on the planet.

Where to Recycle
Recycling may be limited in certain areas. The Recycling Center website can help you find out more about your municipality's recycling policies and help you locate your nearest recycling center.

What Does it Mean to be an Active Natural?
Just as Aveeno's true Active Naturals potential is unlocked in their products, you can unlock your potential to improve the health, beauty and wellness of your community. Together your small steps can make a big impact.

Making A More Beautiful Future
As part of the Johnson & Johnson family, Aveeno shares company-wide initiatives and clear-cut goals for reducing their carbon footprint. Aveeno even has dedicated teams working full-time to make sure these goals become a reality. Here are some of the steps they're taking:

  • Clean Energy - Johnson & Johnson is the second largest corporate user of on-site solar power. In 2007, Johnson & Johnson cut the ribbon on its ninth and largest solar facility in Vacaville, California. More than 5,700 ground-mounted solar panels span six and a half acres. With the sun shining, the solar field provides up to a third of the electrical power needed to run the site. You can expect to see more of these facilities in the future.
  • Research - Johnson & Johnson has won the Environmental Protection Agency Green Power Partnership Award for six years. From producing better boxes and bottles to generating solar energy and working in buildings powered with clean energy, Aveeno's company is always looking for more ways to reduce our environmental impact. Stay tuned for more to come!

Incorporating more PCR materials into Aveeno's product packaging and reducing the amount of packaging they use per product are just a few of many ways Aveeno is attempting to lessen their impact on the planet. So whether you're using Aveeno Baby, Facial, Body, Sun, or Hair Care products, you can rest assured you're doing the right thing for the environment. A joint commitment will see us through to a brighter, more sustainable future.

Suggested Use
Apply to wet hair and lather with a gentle massaging motion. Rinse thoroughly and repeat if needed. Follow with Aveeno Nourish + Strengthen Conditioner.

Warnings

For external use only. Avoid contact with eyes.
Ingredients

Water, Ammonium Lauryl Sulfate, Dimethicone, Sodium Cumenesulfonate, Cocamide MEA, Cetyl Alcohol, Triticum Vulgare (Wheat) Gluten, Triticum Vulgare (Wheat) germ Oil, Mauritia Flexuosa Fruit Oil, Acrylates Copolymer, Cocamidopropyl Betaine, Caprylyl Glycol, Fragrance, Phenoxyethanol, Glycol Distearate, Tetrasodium EDTA, Guar Hydroxypropyltrimonium Chloride, Glycerin, Polyquaternium-10, Mica, Titanium Dioxide.

May also contain: Citric Acid, Sodium Hydroxide.

This product contains wheat protein.

About Aveeno

The unique story of AVEENO® began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. The Musher brothers were driven by a profound curiosity about how things work and how substances interact and a belief that centuries-old remedies hold the promise for human wellness. In conjunction with the Mayo Clinic, the Musher brothers’ experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal (“colloidal” means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin. And so was the birth of Soothing Bath Treatment and the AVEENO® brand. In fact, the Mayo Clinic was the Brand’s first customer.

Throughout the years, AVEENO® has continued this story of discovery and passion for unlocking the power of nature through scientific advances to benefit humankind. AVEENO®, the leader in ACTIVE NATURALS®, continues to develop breakthrough product formulations with new and existing natural ingredients, many that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder AVEENO® has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.



Skillman, NJ, 08558
Phone: 1-877-298-2525
http://www.aveeno.com/
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