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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - Better Stevia Zero Calorie Sweetener Certified Organic Extract Powder - 1 lb. Formerly Extract

Zoom View - Better Stevia Zero Calorie Sweetener Certified Organic Extract Powder
Egg FreeWheat FreeGluten FreeDairy FreeOrganicSugar FreeIs Vegetarian
    Picture shown may differ in size, strength or flavor.
    Item Code: 53187
    UPC Code: 733739069610
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    Retail Price: $79.99
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    Product: Better Stevia Zero Calorie Sweetener Certified Organic Extract Powder
    Code#: Lucky ID: 53187 | UPC: 733739069610
    Manufacturer:NOW Foods
    Size/Form: 1  lb.
    Packaged Ship Weight: 1.10  lbs
    Servings: 10088
    Dosage Size: 0.03  Teaspoon(s)
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    12 of 13 (92%) of customers said they would recommend
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    Description Suggested Use Ingredients Reviews Manufacturer Info Show All
    Print ItemBookmark Item
    Better Stevia Zero Calorie Sweetener Certified Organic Extract Powder by NOW Foods

    NOW Foods - Better Stevia Certified Organic Zero Calorie Sweetener 1lb. (454 g)

    Stevia rebaudiana found in Now Foods Better Stevia is a natural herb that grows in Asia and South America. Now Foods Better Stevia is a 100% pure concentrated extract of Stevia. South American natives have used Stevia for centuries; though it has just recently become popular in the United States. Now Foods Stevia Extract is made with a high glucosylstevioside content and has a pleasant, non-bitter aftertaste.

    • Certified Organic
    • Pleasant Tasting Herb
    • Potent White Herbal Extract
    • Non-Bitter Aftertaste
    • Vegetarian Product

    Frequently Asked Questions

    What is Stevia rebaudiana?
    Stevia is an herb indigenous to Paraguay and Brazil that grows 2--3 feet tall and resembles mint in appearance. The South American native Guarani Indians used this green "sweet herb" they called "kaa he-he" for centuries before a European botanist named M.S. Bertoni first learned of this unique plant from the native guides while exploring Paraguay in 1887. Though prior to the early 1900s Stevia was a plant harvested in the wild it soon thereafter was being grown in abundance on plantations. Sometime between 1918 and 1921 the USDA was introduced to this wonderfully sweet herb but because of political and other interests Stevia was not accepted as a natural sweetener. The compounds in Stevia that give the herb its sweet taste called Steviosides were isolated by French scientists in 1931. Since the 1970s Japan has approved and used Stevia extracts as a sweetener in everything from ice cream to soft drinks.Today in the USA our FDA still has not approved Stevia as a sweetener. However, since the Dietary Supplement Health and Education Act of 1994, they have approved it as a dietary supplement.

    How is NOW's Stevia produced?
    NOW's stevia extract is produced utilizing a patent-pending process which involves extracting from stevia leaves using only water and alcohol. The resulting extract is treated with a vegetarian-source enzyme (glucosyl transferase) to reduce the licorice-like aftertaste of regular stevia extracts. The following are not used and not allowed: pesticides, fumigants, irradiation, other solvents, sulfur dioxide. There are no carriers or flow agents added to the extract other than what we claim on the label. The resulting extract contains no less than 80% Glucosylsteviosides as measured by HPLC testing.

    The Stevia Glycerite liquid is now much thicker than it was. Why?
    NOW has increased the percentage of Glycerine to help maintain the freshness of the product. Glycerine acts as a natural preservative, as well as having a nice sweet taste, but is low on the glycemic index listing (which shows how much certain foods affect blood sugar).

    Should I be concerned that my Stevia Liquid Extract has become cloudy?
    Stevia should not be cloudy and it is very rare for this to occur. This usually will occur due to some kind contamination:
    • 1. Introduction of another interacting substance
    • 2. Bacterial growth due to alcohol evaporation.
    Please discard the product.

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-:" ":work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments
    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
    NOW Science
    NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing
    Suggested Use

    Use to naturally sweeten your favorite beverages and food.  Use 1/4 of a 1/8 teaspoon (1/32) as desired daily.  Sweeten to taste.  Remember a little BetterStevia goes a long way.  Store in a cool, dry place.  Please Recycle

    Ingredients

    NOW Foods - Better Stevia Certified Organic Zero Calorie Sweetener - 1 lb.
    Supplement Facts
    Serving Size: 1/32 Teaspoon (45 mg)
    Servings Per Container: 10,088
    Amount Per Serving %DV*
    Calories 0 0%
    Total Fat 0 g 0%
    Sodium 0 g 0%
    Total Carbohydrate 0 g
          Sugars 0 g
    Protein 0 g
    *Percent Daily Values are based on a 2,000 calorie diet. Your diet values may be higher or lower depending on your calorie needs.
    Other Ingredients: Certified organic Stevia Extract Powder (Stevia rebaudiana) (Leaf)
    About NOW Foods

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

    NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



    NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


    395 South Glen Ellyn Road
    Bloomingdale, IL, 60108
    Phone: 888-669-3663
    http://www.nowfoods.com
    Reviews
    Submit a review for this item
    Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

    Average Customer Rating: (5 out of 5)

    Based on 13 rating(s)
    12 of 13 (92%) of customers said they would recommend this product to a friend.
    • By sharyne ( Fresno, CA)
      7/21/2010 5:54:00 PM

      I recommend this product!
      Stevia, the natural sweetener used in Europe for hundreds of years. I use to sweeten organic milk to make yogurt which my family loves. I use it to sweeten peach tea and coffee. I love this wonderful product and have recommended it to my sisters and my brothers wives. Such a healthy alternative to chemical sweeteners and sugar. Although I add a tablespoon of real sugar to my double batch yogurt culture to create a firmer custard yogurt.
    • By David ( Mount Juliet, TN)
      9/21/2011 10:21:53 AM
      I bought this thinking it was "pure" Stevia extract, but it is not. I now see in the fine print below that they claim it's 80% pure, but it's maybe half as sweet as KAL's Pure Stevia Extract, which is what I'll order next time.
    • By susan ( Troy, MI)
      12/22/2011 8:27:22 AM

      I recommend this product!
      I have used stevia for overt 15 years and when i found out that i could buy it in bulk, it makes it more affordable and tastes just as good.
    • By JOHN ( Naples, FL)
      3/7/2012 1:54:25 PM

      I recommend this product!
      We have tried other stevias but only NOW Stevia is the non-diluted full strength real thing. Lucky Vitamin - thank you for the product availability and fast service.
    • By LINDA ( Monroe, LA)
      5/16/2012 11:09:12 AM

      I recommend this product!
      Great product for a great price. We use this in our tea, coffee, cooking, and baking. No calories, organic, yet very good sweetener.
    • By RICHARD ( Akron, OH)
      3/4/2013 11:00:07 AM

      I recommend this product!
      Save a ton of money by adding water to make your own liquid stevia, then use in coffee and tea.
    • By Amy ( Eden Prairie, MN)
      5/6/2013 7:07:38 AM

      I recommend this product!
      This product is great! I use it in baking and tea. Just a little goes a long way without being bitter.
    • By Ava ( Little Rock, AR)
      7/26/2013 8:24:38 PM

      I recommend this product!
      Good product. Pure stevia, lasts a very long time!
    • By Jo Ann ( Baton Rouge, LA)
      9/17/2013 2:14:26 PM

      I recommend this product!
      Stevia is excellent substitute sweetner.
    • By Vickie ( Ilwaco, WA)
      10/26/2013 5:31:29 AM

      I recommend this product!
      This is the only stevia that our doctor recommends. We love it!
    • By Ellen ( Robbinston, ME)
      2/28/2014 7:04:27 AM

      I recommend this product!
      Wonderful sweetener. I use just a tiny amount compared to how much sugar I would use. Great with fruit!
    • By John ( N Miami Beach, FL)
      10/30/2013 8:26:26 AM

      I recommend this product!
      I have used this brand as a sweetener for many years. Buying this quantity will save us about 50% of the retail price I pay by the ounce!. A very good deal indeed.
    • By angela ( Saugus, CA)
      3/6/2014 9:33:08 AM

      I recommend this product!
      Product came quickly, good price and value!
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    *The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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