Hot and Fit Cereal American Blend by Earnest Eats
Earnest Eats - Hot and Fit Cereal American Blend - 14 oz. (397g)
For over two years we have been traveling the world working on our dream to craft a whole new breakfast adventure. The result? Their Earnest Eats Hot and Fit Cereal American inspired by cultures, traditions and knowledge from around the globe. Not simply a can of plain oats, our Hot & Fit cereals have superfood grains - whole oats, amaranth and quinoa - plus fruits nuts and seeds like almonds, mango, cranberries, cocoa and cashews for a powerhouse of nutrition, energy and flavor to power your day.
Where will your breakfast adventure take you today?
From the moment you open the package to your very last bite, you can see, taste and smell that Earnest Eats are different. Full of rich flavors and amazing aromas, with lots of whole nuts, fruit and other goodies that you can actually see, Earnest Eats are a feast for the senses.
What's the difference? For starters, they believe in the nourishment of whole foods. Not only does food taste better when you use whole ingredients, it keeps you feeling full longer. They source organic ingredients whenever possible, and most importantly, they leave them whole-they don't macerate, extrude or otherwise mush them to a pulp.
Earnest Eats are made in small batches and baked in real baking trays. They're minimally processed-which is why you'll sometimes notice that you'll get a big chunk of nuts on one side of your plank and a big chunk of oats on the other. They don't use spray on vitamins, or soy protein powders, they just let the ingredients be themselves. And there you have it. The whole truth, and nothing but the truth. They hope you enjoy their foods.
Frequently Asked Questions
1. How organic are they?
Right now both of their products are about 40% organic. They totally believe in organic and source organic ingredients whenever possible. However, they also want you to be able to enjoy their products and at the present time it would be prohibitively expensive to buy some of their super-premium ingredients organic. Organic almond butter, for example, costs about $18 for a 16oz. jar-as compared to $9 a jar for conventional almond butter. Maple syrup is another ingredient that costs about three times more when you buy organic. The costs of these and other organic ingredients are dropping daily as the demand for organic increases-as soon as prices become more competitive they will make the switch. Almond butter is one of the main ingredients in their bars, so once they can source organic their bars will be 70% organic.
2. Why do they use almond butter in their bars?
Most bars use conventional cooking oils to add moisture. They've got nothing against oil, but it doesn't add much in the way of flavor. Almond butter provides a really nourishing heart healthy base for their bars and is a great binder. It keeps their bars nice and moist and naturally brings out the sweetness of the dried fruit. Almond butter is a great source of energy and is full of "good fats" which keep you feeling full longer. Almond butter is also slightly alkaline which is why people often tell them their stomachs feel more settled after eating their products.
3. How do Earnest Eats stack up against other bars nutritionally?
They think they stack up pretty good but they'll let you be the judge. The first four to five ingredients in most bars are usually different kinds of sugar. The first two ingredients in their products are oats and almond butter. They use a little bit of brown rice syrup as a sweetener but most of the sweetness in their products comes from dried fruit. Getting down to specifics, their bars have four times more fiber than most bars (3-4 grams as compared to 1 gram in most bars on the market-there's even more fiber in their planks) and as much or more fiber as the typical bowl of cereal. They have a little less protein than other bars (7-8 grams as compared to 8-10), but the almond butter and oats combine to form a high quality protein that tastes great, not chalky from protein powders. Plus they didn't want to use nutritionally questionable ingredients like soy protein isolates just to bulk up their label. There's a big misconception that they're lacking protein in the American diet, but the fact is-they're not. The real deficiency is in whole grains and fiber. Finally, because they use whole grains, their products are full of complex carbs which are very satiating and a good source of sustained energy. Their bars also are a good source of omega 3s - a benefit found in very few other bars on the market.
4. How are Earnest Eats made?
Before they answer how their foods are made, they want to address how they aren't. Have you ever noticed an unpleasant artificial smell when you first open a food or breakfast bar? Or taken a bite of a bar and noticed a strange chalky taste in your mouth? That's because most companies today use spray on vitamins and minerals or dry powder mix-ins to boost nutritional content. They prefer to use whole food ingredients so that what nutrition they get comes from the food, which makes any vitamins and minerals more easily absorbed by the body.
Now let's talk about how are foods are made. You may have noticed small differences in their foods. One bar might be thicker than another. The edges of the plank might be a bit uneven. There might be a big chunk of nuts on one side and a big chunk of oats on the other. You'll find these variations because their foods are made in small batches and baked in regular baking trays. Their foods aren't mixed to death by a mechanical mixer, so they're fluffier, there's more air in them. Instead of lots of little tiny pieces, they'll actually see whole nuts, oats and other goodies. They come out a wonderful brown color with a rich toasty flavor.
There's a reason most companies don't use clear packaging. It's because most foods are processed so much that even if they do taste good, they usually don't look very good. Not only do their foods taste delicious, they look delicious too. They use clear packaging because they want to show off their product. They have nothing to hide.
5. Are they gluten-free?
No. They are wheat-free, but not gluten-free. They would eventually like their products to be completely free of gluten, but right now their foods are packed on the same machinery as products containing gluten. Some gluten-free individuals tolerate oats just fine, and some don't. So always consult your nutritionist or dietician if you are in doubt!
What are earnest eats?
Mainly, they're good common sense. At Earnest Eats, they are inspired by the flavorful simplicity of whole grains, hearty nuts and seeds, and the natural sweetness of fruit-they are the real stars here and we let them shine in everything we do. Their snacks are minimally processed, free of preservatives and artificial ingredients, made in small batches and baked in real baking trays! We use only premium, all-natural, whole food ingredients to give you an anytime snack you can feel good about.
They source ingredients from around the world to create deliciously unexpected combinations that taste amazing and are good for you too.
They believe in the nutritional benefits of whole foods. Instead of spray on vitamins or protein powders, they use only natural, whole food ingredients that aren't messed with in any way.
They are here to prove that convenient snacks can be healthy too-all that's required is a little ingenuity.
They are committed to using responsibly farmed ingredients. They want to do our part for the sake of both your health and the planet's.
They make all our products in small batches using only high quality ingredients to ensure that Earnest Eats taste and smell just like homemade.
Make on stovetop or in microwave oven.
Manufactured in a facility that produces products that contain Wheat, Soy, Eggs, Milk, Peanuts, and Tree Nuts.
About Earnest Eats
Earnest Eats uses whole food ingredients that provide exceptional nutrition and extraprdinary flavor. There's no trickery; their products look, smell and taste amazing because they're naturally that way. That's why their packaging is clear, so you see exactly what you are getting. New packaging! Improved nourishment! Better tasting!
444 S. Cedros Avenue, Suite 260