Simply Organic Basil - 0.54 oz.
Simply Organic Basil is a lovely member of the mint family with a mildly peppery taste, with a hint of clove and mint. Simply Organic Basil is at the same time spicy and sweet, warm and fresh.
Botanical name: Ocimum basilicum L. , Ocimum basilicum
There are over twelve varieties of Basil grown for culinary use, the most common of these is Ocimum basilicum. ("Basileus" is Greek for "king") Alternative names include herb royale, St. Joseph's wort, and sweet basil. Basil is an annual, herbaceous plant with greenish or whitish flowers, the leaves range in color from dark to light greens (and even purplish hues) with a grayish-green underside. These leaves turn dark quickly after they've been cut, so fast drying at low temperatures is important to preserve color and flavor.
A fresh green color, strong sweet flavor and high volatile oil content indicate quality dried basil. Wildly popular in ethnic and American kitchens, basil's warm, sweet, mildly minty/peppery flavor is enjoyed with vegetables (especially tomatoes), in dressings and sauces, soups and stews, and with meats, beans, and grains. It's even earned a place next to oregano on pizzas.
Depending upon the culture, basil has historically been both revered and reviled. In Italy, where it's a symbol of love, a sprig of basil in the hair of a man announced his intentions to wed his sweetheart; a pot of basil on her balcony indicated her willingness. In India, basil was a symbol of hospitality, and it was often given as a gift. Hindus were buried with a leaf of sacred basil, Ocimum sanctum, on their breast. Basil is also said to have been found near Christ's tomb, hence the European custom of placing it in the hands of the dead to insure a safe journey to heaven. On the other hand, the Greeks believed that basil's aroma could drive one insane, and in the Middle Ages people believed that scorpions bred under pots of basil rendered the brain of anyone who ate the savory herb susceptible to scorpions! Ancient Greeks and Romans were convinced that shouting and cursing were prerequisites during the sowing of basil seed, to insure a good crop. (In fact, the French idiom "sowing the basil" means raving.) Sweet basil is the name for the common cooking basil, though there are several kinds of basil, sweet basil is the most common in culinary use. It is very popular in Italian and American kitchens, but Basil is also prominent in French cuisine-- where it's an essential ingredient in the blends Fines Herbs and Herbs de Provence. You'll also find it in recipes from the Mediterranean, Thailand, Vietnam, China, and Taiwan.
Embracing organics is a key to a simply healthy way of life. Great tasting organic food is good for our bodies — and it's good for the planet our children and grandchildren will inherit. Choosing organic products reduces the pesticides and other chemicals that pollute our environment and promotes sustainable agriculture that preserves our ability to produce pure, natural food. It's a simple choice that makes a big difference.
Simply Organic's commitment goes beyond providing you with the most complete line of organic spices seasonings and flavors available — their purchasers travel the world developing and converting growers to organics and they consistently introduce products not previously available as organics. They develop meaningful relationships with small organic farmers, helping them improve their agricultural methods and profits — and supporting their communities — through programs like Fair Trade and Well Earth™.
Organic Goodness You Can Taste
Simply Organic's pure, organic herbs, spices and seasonings plus fresh food equals delicious, healthy meals for you and your family. Once you've tried Simply Organic™, you'll agree they provide a simply healthy way to incorporate organics into your life. They travel the world over to bring you fresh and aromatic seasonings of unsurpassed quality. You'll taste the difference in every bite.
The Frontier Family
Frontier Natural Products Co-op™ and the customers who own them have always been strong supporters of organic agriculture. In 2001, Frontier launched Simply Organic™, a comprehensive 100% certified organic line of spices, seasoning mixes and baking flavors. Simply Organic continues to grow with innovative and affordable new products and an unrivaled selection of organic seasonings — just as Aura Cacia™, the third member of the Frontier family, has become America's favorite aromatherapy source. One percent of Simply Organic sales fund organic food and farm research.
Simply Organic Values
In an industry where “organic” labels are often just an extension of larger, non-organic enterprise, Simply Organic™ offers healthy, wholesome, organic products you can trust. But Simply Organic offers more than just pure products. Their vision of an organic lifestyle means they are committed to integrity, from the field to the shelf. They appreciate that some of the best things are those that have been around for a long time, and as a result they support and encourage the growth of organic farming practices and support traditional farms and growers. With Simply Organic, you can feel better about the food on your table and the world you live in.
1% of Sales Fund the Growth of Organics
Simply Organic strives to better the lives of small growers in developing countries with fair pricing and programs that help their communities. They support environmental projects that promote organic agriculture and the restoration of natural habitats around the world through the donation of 1% of Simply Organic sales.
About Our 1% Fund
Each time you buy a Simply Organic™ spice, seasoning or mix, you make a small contribution — that when combined with many others — provides significant support to organizations and projects that research, develop, teach and promote organic agriculture. In fact, since the Simply Organic 1% fund began in 2001, it has provided over half a million dollars of support to organic causes.
The SO1% fund — determined as a percent of sales, not profits — is having a remarkable impact both here in the U.S. and internationally. For over three decades, Frontier has been a leader in promoting organic products and supporting organic agriculture around the world. It's logical that their all-organic brand, Simply Organic, funds many worthy organizations and events that support organics. They're proud to partner and offer you the opportunity to contribute directly to the continuing growth of organics with the purchase of high-quality Simply Organic products.